Corporate culture of Longyan Tobacco Industry Co., Ltd.

Our mission: to meet customer needs, achieve employee value, and fulfill social responsibilities. Interpretation: To meet customer needs is to create the value pursued by customers and provide consumers with ecological, safe, and high-quality boutique cigarettes and services. , seeking win-win cooperation with stakeholders. Achieving employee value means adhering to a people-oriented approach, respecting employees, caring for employees, understanding employees, motivating employees, and building a platform for employees to realize their self-worth. To fulfill social responsibilities, we must be committed to the ecological environment, product safety and public welfare, and make positive contributions to promoting regional economic and social development. Our vision: Ecological high-quality cigarette manufacturing base Interpretation: The vision of the ecological high-quality cigarette manufacturing base is based on "cigarette manufacturing" as the basic positioning, with "ecology" and "quality" as the goals, based in mountainous areas, with the whole country in mind, looking at the world, and building The specialized production base covers a multi-angle view of "quality products" and forms a multi-level "ecological" circle to comprehensively enhance corporate capabilities. Our values: National interests first, consumer interests first Interpretation: Adhering to the supremacy of national interests and consumer interests is our common value pursuit and code of conduct, our sacred responsibility and mission, and our sustained, stable and healthy development The fundamental guarantee is the foundation for us to settle down and live our lives. Our core values: Customer first, innovation first; focus on quality, focus on growth. Interpretation: Customer first means meeting the needs of consumers, China Tobacco Fujian and local tobacco bureaus as the company's core mission; innovation first, It is to continuously promote the company's management innovation, technological innovation and knowledge innovation activities; to focus on quality is to focus on products, work and life quality; to focus on growth is to enable the company, employees and brand to develop together. Our spirit: Harmony with the mind, inspiration and advancement. Interpretation: "Heart-to-heart" is the foundation of our development, "Intelligence" is our growth strategy, "Inspirational" is our motivation to move forward, and "Diligence" is the criterion for our actions. . We work together, develop scientifically, be prepared for danger in times of crisis, forge ahead with determination, and work wisely and wisely to achieve a win-win situation for the country, society, enterprises, and employees with a responsible and passionate attitude. Talent concept: dedicated and professional, making the best use of talents. Interpretation: Dedication means having a highly responsible attitude, being down-to-earth, conscientious and willing to contribute. Being professional means studying the business assiduously, constantly improving oneself, surpassing oneself, and becoming an expert. We follow the employment principles of having both ability and political integrity, putting morality first, and putting talent first, so that everyone has the opportunity to display their talents and realize their self-worth in their positions. Team Concept: Connected Hearts and Gathered Strengths Interpretation: The power of a team comes from the people's hearts, and the power of a team lies in its aggregation. Longyan is a big family. Each member has his own personality, different experiences and specialties, but our goals and actions are the same. We must be connected, learn and grow together, and shoulder responsibilities. Share the results. Concept of Innovation: Seeking innovation, thinking forward, and surpassing ourselves Interpretation: Innovation is the inexhaustible driving force for the development of an enterprise, the source of its eternal vitality, and the soul of our progress. We must scientifically affirm and dare to deny, use wisdom to break conventions, use innovative ways of thinking, carry out work creatively, and constantly adjust and improve ourselves. When innovation becomes a habit, miracles will happen every day. Concept of quality: Silk and precision, striving for excellence. Interpretation: "Silk" is the smallest unit in the manufacturing of our products, and it is also the smallest detail in all our work. "Sisi Jingdao" means paying attention to details and being meticulous in all aspects and throughout the process. We have always paid attention to detail quality control and continuous improvement. Our pursuit of quality is to never give up until excellence is achieved. Cost perspective: Save to the end and use it to the fullest. Saving is more effective. We must intensify cost control. We will not spend any money that should not be spent. We will never hesitate to invest in projects that are of great significance to future development. We strive to provide the same quality at the lowest cost, the same cost with the highest quality, and win the market with the best cost performance. Management concept: Execution, turning the impossible into possible Interpretation: Execution is the key to our future success. We are committed to building a fast, flexible and efficient team to turn the determined management concepts and systems into every practical action. With execution, there are no excuses; with breakthroughs, everything is possible. Longyan people have a unique cohesion and explosive power. We make every "possible" the best and turn every "impossible" into a possibility.