The decoration company plans the activity plan.

In order to ensure the effectiveness of an activity, it is often necessary to make a careful activity plan in advance. An activity plan refers to a planning instrument for an activity. What problems should we pay attention to when making an activity plan? The following is the activity plan of the decoration company I compiled for your reference, hoping to help friends in need.

The activity plan planned by the decoration company 1 1. Purpose of the activity:

1. Enhance the internal cohesion of regional employees and enhance the competitiveness of xxx.

2. Summarize the regional marketing work in 20XX and analyze the regional market performance. Formulate the overall planning of regional marketing work in the new year, and clarify the work direction and objectives in the new year.

3. Commend outstanding employees in the company, fully mobilize the subjective initiative of all employees through incentives and put them into future work.

Second, the theme of the annual meeting:

xxxxxx

Third, the annual meeting time:

20 x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x

Four. Venue of the annual meeting:

Xxx Hotel, X Building, xx Hall

Verb (abbreviation of verb) The organization form of annual meeting:

Organized and implemented by the project team of the annual meeting of the company.

Participants of intransitive verbs:

Customer base, leader; Invite industry leaders; Company employees;

1, the venue manager is responsible for:

Main work: overall work coordination and personnel deployment.

2. Planning, venue coordination and inviting guests:

Main work: annual meeting planning, conference program arrangement, rehearsal and stage coordination; External coordination and on-site information collection.

3. Division of labor and arrangement of xxx; ;

4. Guest reception and sign-in:

5. Sound lighting: check the sound lighting and other equipment half an hour before the meeting.

6, commodity preparation:

Main work: preparing gifts, prizes and other items.

Seven. Venue layout:

Inside the venue:

Scheme:

1, stage background painting:

Content:

Text content:

2. Red lanterns are hung on the stage to set off the atmosphere; Decorations are hung on the wall to set off the festive atmosphere.

3. Two Yi Labao are placed on both sides of the stage.

Content: Publicity of corporate culture;

Text content:

Outside the meeting:

1, the inflatable arch is placed in the main passage outside the hotel gate;

2. Hang a piece of red cloth in front of the hotel;

3. Place signs in the hotel.

Text content:

Eight, the annual meeting process:

Form: leaders' speeches and speeches, speeches and speeches, commendation of outstanding employees, performances and company dinners;

comment

1, the host's opening remarks, introducing the leaders and guests attending the meeting, and inviting the leaders to give speeches and speeches on stage;

2. The leaders of the branch took the stage to deliver speeches and speeches, speeches and speeches;

3, guest speeches and speeches, and speeches and speeches;

4. Commend outstanding employees for their artistic performances, on-site prize-winning questions and answers, and games; Invite actors to perform programs and draw prizes in the middle.

Performance content: 20XX annual meeting program;

Main line of planning: combine the internal cohesion of employees, enhance the competitiveness of xxx, and combine Chinese and western programs with fashion elements to create an audio-visual feast.

Atmosphere: happy, harmonious and warm;

Time: 20xx years, x months, x days, x o'clock in the evening;

Venue: xxx banquet hall;

Sponsor: xx

Moderator: xx

Time:

19: 00 19: 05: women's dynamic percussion Chinese traditional musical instrument-red drum, all embroidered with golden dragons, with water on the drum surface. Beautiful and elegant actress, accompanied by dynamic and shocking music, plays classic tracks such as "Dragon" and "Dragon and Tiger Leap", giving the audience brand-new visual and auditory effects. (4 females)

19: 0519:10: Opening remarks of the host

19:1019: xx: jumping carnival Brazil's most enthusiastic dance, gorgeous costumes, passionate music, and festive joy entered the audience's eyes at this moment, giving the audience a desire to dance happily together. Bring distinguished guests into the festive atmosphere. (8 women)

19: XX 19: 25: Andy Lau's Super Imitation Show was sung by a male voice, and Andy Lau's classic song "China People" was sung passionately. (songs can be selected)

19: 25 19: 35: The leaders spoke, and the guests spoke in recognition of outstanding employees and made a toast.

19: 30 19: 45: Games and sweepstakes

19: 4520: 00: "Dynamic Street Elements" avant-garde and fashionable boys and girls, passionate performance of hip-hop fancy basketball, dynamic BMX and so on. Cheerful and shocking music, coupled with thrilling performances, brought the audience to that avant-garde youth era. (2 females and 4 males)

20: 0020: 05: Sichuan Opera's amazing skills in Sichuan and hundreds of years of Chinese art treasures make you realize the long-standing and eternal artistic charm of traditional art. It is even more exciting for three people to perform face-changing skills on the stage at the same time, and experience the charm of face-changing with the audience at zero distance (male 1).

20: 0520: 20: Games and lucky draw

20: 2020: 25: Wushu "Wu Soul" China Wushu has a long history, which embodies the broad feelings of Chinese children. Our team members are all from Shaolin Temple in Songshan, Henan Province, the birthplace of China Wushu. They will passionately perform boxing, weapon drills, hard qigong, Tai Chi and so on. (6 males)

20: 2520: 30: Dai Dance "More than Qing Ji" Beautiful Dai girls, dressed like carp, danced with beautiful music. Like a beautiful carp, swimming around in the water, I can't wait for the guests present for more than a year. (8 women)

20: 3020: 40: Fashion Electronic Music Group: "Fire Beauty Doll" is a dynamic and youthful electronic string group of four, with fashionable and dynamic rhythm and youth. I have participated in the recording of Spring Festival Galas in Shandong and Henan for many times, and the atmosphere at the scene is warm. With the use of lighting, the scene will be pushed to a climax. 20xx Company's annual meeting planning scheme-planning scheme of planning book. They will enthusiastically play popular songs such as Victory and Fugue. (4 females)

20: 4020: 45: Ink Painting and Danqing: The ink painting dance performed at the opening ceremony of the Beijing Olympic Games amazed people all over the world. He combined classical dance with calligraphy perfectly, and vividly embodied the essence of China's calligraphy with exaggerated dance forms. (2 males)

20: 4520: 55: Games and lucky draw

20: 552 1: 00: The magnificent lighting, beautiful music and simple and elegant dance of Guanyin, a large-scale dance, shocked and touched the audience. Let them find themselves in the realm of truth, goodness and beauty. (8 women)

2 1: 5022: 05: Lucky Draw

22: 0522: 10: The host made a closing speech.

With the continuous improvement of people's living standards, people's requirements for the living room are not limited to living, but also beautiful and comfortable, especially after moving into a new house, it is often necessary to transform and decorate the room. Due to various conditions and aesthetic restrictions, most people often lack original vision for room decoration. So they often turn to specialized decoration companies.

China's home improvement industry is a profitable industry. The housing construction in China, especially the urban housing construction, has been growing continuously for nearly xx years, and the scale has been quite large. With the improvement of people's living standards and the promotion of housing system reform, the proportion of residential consumption in total consumption has increased rapidly, and people pay more and more attention to the improvement of living environment. China's home improvement industry came into being and developed rapidly in 10.

Zhuang Jie Company has made great progress since the development of 1998. This industry has also become a hot industry in society. People want to create a comfortable and comfortable space for themselves, and the requirements for living environment are getting higher and higher. In recent years, real estate developers have developed a large number of huxing, which has also brought vast space and unlimited business opportunities for the development of home improvement industry.

Building decoration industry has become one of the three pillar industries in the construction industry, and it is a labor-intensive industry. Architectural decoration industry is a sunrise industry with the real estate boom. In recent years, with the rapid growth of China's economy and the vigorous development of related industries, the architectural decoration industry has increasingly shown its huge development potential, and the market growth space is increasing at an average annual rate of about 20%.

With the development of real estate and building decoration industry, China's building decoration material industry has developed rapidly. At present, China has become a major producer, consumer and exporter of decorative materials in the world. Material-based products not only rank first in the world for many years, but also have a per capita consumption index close to and higher than the world advanced level.

1, marketing strategy:

(1) According to the market demand, let the interior of the decoration company be more professional.

(2) Grasp the market demand and build the marketing network of decoration companies.

(3) Strengthen the training of employees of decoration companies, and improve the overall quality and technical level of the company.

(4) Follow the trend of low-carbon economy and take the road of green decoration company development.

(5) Standardize the market of decoration industry, and strengthen the engineering supervision before, during and after decoration.

2. Capital requirements:

(1) required funds: 1 ten thousand yuan.

(2) Opening expenses: 70,000 yuan.

(3) Business area: 50-80 square meters.

(4) Employee salary: 6- 10 employees, about 3,000 yuan (which will increase with performance).

(5) Working capital: 20,000 yuan.

(6) Address selection The ideal location for home improvement companies is generally in the gathering place of new residential areas, building materials markets or large residential areas.

3. Advantages:

(1) New starting point, new opportunity: brand start-up, although it has no advantage in resources, can be cultivated into a brand-new brand. As long as the positioning is accurate, the market segmentation is clear, the promotion strategy is in place, and the standardized market operation is of great benefit to the future sustainable development.

(2) Take advantage of geographical position to take the initiative; (Based on the understanding of the source market and interpersonal relationships).

(3) the industry operation is gradually standardized; (Company rules and regulations and management).

(4) Adhering to the world's advanced design ideas; People-oriented, create an indoor environment with reasonable function, comfort and beauty, and meet people's material and spiritual needs.

(5) Having highly dedicated, skilled and experienced management talents and technicians.

Our workmanship is the most elaborate: decoration is a very important link, that is, workmanship. People's evaluation of the decoration project is good or bad, and the most intuitive thing is to show it through the details of workmanship. The popularity of good teams has a lot to do with their workmanship: punching holes in the wall, arranging cables, making foundations, cutting and combining base materials, bonding and splicing fabrics, and finally brushing and dyeing. The seam of fabric is accurate and fine, the oiling procedure is reasonable, the time is accurate, and the finished product is smooth and bright.

Our service is the best: the so-called service is the design and budget before decoration, which should be made clear to consumers. In the decoration, we should communicate with consumers in the aspects of material selection, scheme arrangement and process production, and integrate consumers' ideas and needs into the production process. After the transformation, the existing problems should be solved in time and reasonably.

All materials used must be "green", and counterfeit and harmful materials are absolutely not used; In view of the large investment in decoration, time-consuming and laborious, customers rarely change the decoration easily, so we must walk in front of the times in decoration and provide customers with intelligent and future-oriented home decoration as much as possible. This is also easier to gain the recognition and goodwill of customers and make consumers unconsciously.

To sum up, the competition of enterprises is ultimately the competition of brands. Brand strategy is the only way for enterprises. Only by establishing a strong brand awareness, considering the interests of consumers, adhering to the principle of good faith, attaching importance to technology and service innovation, and grasping the psychology and market dynamics of consumers, can we formulate a series of differentiated marketing strategies and win the trust of consumers. In this way, enterprises can develop healthily and steadily.

4. Comprehensive analysis:

I position the target market of "xx Decoration" as:

(1) A featured home improvement company in the mid-to-high-end home improvement market (the decoration cost is more than 50,000 yuan) and the public equipment market.

(2) Brand temperament positioning: "sincerity", "righteousness" and "taste".

(3) Positioning of image appeal: "Open the window of so-and-so to see the future of decoration", which is consistent with the positioning of brand temperament; □ Target consumer group positioning: white-collar workers and gold collars are the main ones, supplemented by party and government officials.

(4) Positioning of product support points: quality, environmental protection, taste, personality and future.

(5) corporate image positioning: professional decoration organization; Indoor space magician.

(6) Positioning of advertising appeal points: paying equal attention to rational and emotional appeals. On the surface, decoration belongs to the downstream industry of real estate industry, and the prosperity of real estate market has a direct impact on decoration industry. But in fact, the overall impact of real estate regulation on the decoration industry is very limited.

First of all, real estate regulation is aimed at the commercial housing market, and the proportion of commercial housing in completed houses is less than 30% every year. For the sub-sector of the overall decoration of real estate with commercial housing as the main market, the growth of the industry comes more from the increase in the proportion of decoration houses. Secondly, under the control of the property market, more funds have entered the commercial real estate with "unlimited purchases and loans", and many residential developers have begun to switch to commercial real estate development. The huge commercial real estate development has also brought huge increment to the decoration industry.

Generally speaking, real estate regulation has no obvious influence on the orders of listed companies in the decoration industry. Qiu Bo, an analyst in the decoration industry of Guosen Securities, analyzed that since the contract period of the decoration industry is generally 6- 12 months, the current order situation of the enterprise can reflect the business situation in the next 6- 12 months. According to the analysis of the competitors' business strategies in the customer service market, I think that "xx Decoration" should at least consciously do the following, so as not to lag behind the competitors, become stronger and bigger step by step, and be invincible:

(1) do decoration = make friends with customers;

2 let consumers clearly understand consumption;

(3) market segmentation;

(4) the theme idea comes first;

⑤ Pay attention to resource integration among enterprises;

⑥ Develop in the direction of chain operation.