Who can help me write a short article about the 20th anniversary of the supermarket? I will give a score of about 2000 words.

XX supermarket celebration planning is written in combination with the actual situation of its own store.

The 20th anniversary of XX supermarket has always been an important festival for XX stores to create sales. This celebration is closely following the sales peak of the Spring Festival, so it is held in advance to do a good job of preheating for the Spring Festival. The whole celebration is planned and arranged around lengthening the peak sales period of the Spring Festival. On the basis of previous years' celebrations, we will further deepen our friendship with customers, truly care about community friends and offer love to those in need. The celebration launched the theme of "Love for the Fourth Anniversary (or Love for XX)". Around the theme, the celebration activities are divided into three parts: nostalgic plot, crazy plot and interactive plot. The details are as follows: Crazy Story 1. Theme activity 1. Theme: Passion starts here. 2. Activity time: 2003.12.15-313. Content: When the shopping is over 100 yuan, give love 1 yuan to send a fresh commodity in the season. 4. Gift selection: eggs, apples, live fish, fresh meat, zongzi, toast and milk. According to the sales and transactions of last year's celebration (12.28—1.12), the number of transactions with a price greater than or equal to 100 yuan is about 30,000, which is 400 million according to the conversion of "limited delivery twice". The sales target of this year's celebration is that the number of transactions will increase by 65,438+05% (refer to the randomly calculated growth rate of transactions in the same period). This year, 46,000 gifts are needed, an increase of 2,000, and the estimated number is 48,000. Gift-related matters: product name, quantity, unit price (estimated), supplier sponsorship, self-provided quantity (RMB), egg 6500 4.5 yuan/serving 3250 3250 14625 apple 6500 4.5 yuan/serving 3250 3250 14625 live fish 6500 4.5 yuan/3250 3250. Division of labor: 1). Plan to prepare gifts according to the fresh negotiation results, and prepare on-site decoration and venues; 2), tally team, provide 3 people every day, to assist the front desk to send gifts and display gifts. 3) The front desk distributes the gifts evenly every day according to the number of gifts to ensure that the number of gifts is synchronized with the activity period; 7. Publicity: On-site: Make flags with "activity content" and arrange hanging work. External: special issue of store celebration, community-assisted publicity, etc. 8. Hypothetical analysis: Through this activity, on the one hand, it will stimulate popularity, increase the unit price of customers within a limited number of visitors, and never increase sales. 2. Image activity 1, theme: Commitment to continue 2. Content: 1), we solemnly promise you that if you find the price of the same product is lower in any supermarket of the same type in Hangzhou within 15 days after shopping, we will refund the difference; 2) We promise you that if you are not satisfied with the goods within 10 days after shopping, you can return them unconditionally. (except products specified by the Consumers Association) 3. Promotion: 1). At the main entrance of the supermarket, use a slogan with obvious remarks! 2) DM, posters, fresh morning market posters and other supermarket publicity channels constantly remind customers and establish the company image. 4. Hypothetical analysis: Based on the implementation after the store celebration last year, this commitment will enhance the price image of Jiayou Supermarket through broadcasting, banners and other publicity methods, and truly safeguard the price integrity of Jiayou Supermarket in line with the service tenet of "price is honest and credible"; Three. Key categories: health promotion activities: 1, theme: trade-in; 2. Activity time: 2003.12.15-12.315. Content: to buy any health care products in this supermarket, you should present the cashier's receipt and product packaging (. 6. Division of labor: 1), tally: negotiate with the participating suppliers and ask the suppliers to share the cost of returning the old packaging of the goods; 2), planning: a, publicity: in addition to the above publicity methods, add newspaper publicity; B, prepare conspicuous communication venues and layout; C. provide an account form; D. liquidation of expenses after the end of the activity; 3) Front desk: implement on-site communication; Daily account registration; 7. Hypothetical analysis: Health products are an important part of supermarket sales. Every spring festival, health care products are the world, so the above activities are launched for this category. Key points of success: strive for the first-class best-selling goods to participate in the activities. Household appliances: 1, theme: touching electricity; 2. Activity time:12.15-31; 3. Content: Special price of household appliances, and coordinate with suppliers to win various commodity-related gifts. Through the tree-shaped construction of the atmosphere in the home appliance area of the store and the display of gifts, it will attract popularity. 4. Division of labor: 1), tally group: negotiate with suppliers, make profits and promote sales, and prepare gifts; 2), planning: home appliance area decoration, highlighting the promotion atmosphere! 4. Special price (1). Celebrated goods 1. Subject: Will the price be reduced to the end? 2. Activity time: 12. 15-3 1 3. Quantity: about 300 pieces. 4. Division of labor: 1). All tally teams negotiate and prepare special prices. (Alignment: The goods are seasonal goods, and the price must have a shocking effect). (Hint: Prepare a batch of 80 DM commodities with unique advantages, and determine the DM proportion according to the price advantage. 2) Planning: typesetting and production of DM; Design and production of logo for celebration price; 5. Hypothetical analysis: The choice of store-celebrating goods depends on the season and consumer consumption trend. Let customers feel the tangible benefits during the celebration. (2), the daily surfing price of goods 1, theme: passionate indulgence, feeling great value; 2. One thing a day; 3. Division of labor: 1), tally team prepares goods 16 (distribution ratio: 3: 6: 7). The price scale is absolutely low; 2) Planning: preparation and decoration of surfing exhibition area; DM first edition production; Surfing commodity pictorial production; Change jobs every day. 4. I want to analyze it: focusing on low prices reflects the cheapness of goods. Such as oil, cotton mop, rice, eggs, fruits, etc. Through the extensive publicity of cheap sacrifices, we can attract more people and achieve the purpose of celebrating the store. Nostalgic plot 1. Essay activity 1. Content: Essay to the society, titled "My Story with XX Store". The purpose is to collect excellent articles from all sides and bind them into pamphlets as supermarket publications. 2. The purpose is to embody corporate culture and enhance mutual communication. Second, the content of friendly contact: select members who have visited our supermarket for more than 6 times before June 1 day, 2003, and send condolence letters (content: posts, gift certificates, membership cards to fill in information). Come to exchange membership cards and gifts on.1.10, 2004 with information and gift coupons. Imagination analysis: use the attraction of membership cards and gifts to incite hard-working members to come to our store for consumption. Three. Love Activity 2: Love Card 1, Theme: Give Love a Free Space 2. Activity Time: 12. 15-3 1 3, Content: 5 yuan arrives in 30 yuan to apply for membership cards for relatives and friends! The income of the membership card is donated as love except the cost of 1 yuan. 4. Division of labor: 1), planning: apply to the headquarters, 1 yuan for card activities; The quantity depends on the situation; Make a card counter (requirements: less commercial atmosphere, strong public welfare) and a donation box (large size, preferably transparent, nominated by a notary) 2). Tally team assists the front desk to arrange on-site card handling personnel 5. On the one hand, this activity is to tap the spontaneous hearts of customers, mobilize them to give love, and have a lot of freedom to choose the amount of donations; On the other hand, promote membership cards and increase the number of our visitors. Activity 1: theme: love departure station 1, departure time: 2003. 12.35438+02, content: providing help and material support for the double laid-off workers, people without livelihood, patients, disabled people and other needy people in the surrounding communities. (Select 100 people who need help). 3. Commodities: oil, quilts and rice. 4. Source of commodity cost: 1). Advocate social love and mobilize customers to apply for membership cards. Apart from the cost, the rest of the income of membership cards is used as a part of saving help. 2), the supplier saves a part 3), prepare a part of love goods, the content is that every time you buy such goods, you will give a part of love, and some of the profits will be sponsored (such as one yuan, two yuan, etc.). ) is divided into two parts: a, the tally team prepares the list of love goods (the number of goods is tentatively set as 10, and it is suggested that the gross profit is high or the profit can be won from suppliers); Display according to the site layout; B. Plan and arrange the exhibition area of caring goods, and operate the "caring" atmosphere. Interactive story 1, joint counter promotion activities. Activity content: During the celebration, 65,438+000 customers can spend 65,438+0 to go to 5 yuan to buy a product around 50 yuan, with an advertisement in DM (or newspaper) before opening. Items: quilt cover, pillowcase, clothes, tea, ginseng, etc. Requirements: Every lessor and joint venture needs to participate, and the activity expenses are distributed in kind or cash. The special price reached 1600 copies, and the cost was 32,000 yuan. Supplementary activities: special price or discount division of labor: 1), planning to increase special price. 2. Supplier purchasing and giving activities. Division of labor: tally team reporting activities. Plan according to the reported activities. 3. Celebration auction. (This activity is under discussion) Contact Huangcheng Auction House to enliven the atmosphere through interactive activities, such as games and snapping up.