How to write the advertising language is more attractive?

1: Learn the characteristics of the product in detail and summarize the information it wants to convey.

2. Make clear whether the content and information conveyed by the advertisement can be accepted by most people, and whether the arguments are correct and tenable.

3. Several people upstairs speak very well, and use the unique cultural characteristics of China Chinese characters, idioms, proverbs and poems to cater to the things or objects you want to express.

There are many pun advertisements now, which mainly focus on the familiar things that are close to life, and then impose them on their own products, so as to achieve the purpose of viral spread.

5. Read more books and watch more creative advertisements at home and abroad (TV, Internet, newspapers, magazines, etc.). ), and gradually accumulate training in product positioning, words, metaphors and other advertising skills.

6. Learn to think, be unconstrained and unconstrained, unkempt reverie, fantasy or image, and train imagination.

7. Bundle products with life and learn to experience and observe life. Advertising is also an extension of living in the commercial field.

8: There are many more, you can experience them slowly. . .

Please forgive my humble opinion, shortcomings or mistakes.