Haier's corporate culture

The core of Haier culture is innovation. It is a characteristic cultural system that has emerged and gradually formed during Haier's 20-year development. Haier culture is oriented by concept innovation, oriented by strategic innovation, guaranteed by organizational innovation, means by technological innovation and aimed at market innovation. With Haier from scratch, from small to large, from big to strong, from China to the world, Haier culture itself is constantly innovating and developing. Employees generally believe that active participation is the biggest feature of Haier culture.

First, the connotation of Haier corporate culture

Haier culture is a kind of values, the core of which is innovation. It is a cultural system with four characteristics that was produced and gradually formed during the development of 16 Haier. Haier culture is guided by concept innovation, guaranteed by strategic innovation and aimed at market innovation. With Haier from scratch, from small to large, from big to strong, from China to the world, Haier culture itself is constantly innovating and developing. The general recognition and active participation of employees is the biggest feature of Haier culture. At present, Haier's goal is to create a world famous brand in China and win glory for the nation. This goal perfectly combines the development of Haier with the personal value pursuit of Haier employees. Every Haier employee will fully realize his personal value and pursuit in the process of realizing the great goal of Haier's world famous brand. Haier culture is not only highly praised by domestic experts, but also included in the MBA case base by world-renowned universities such as Harvard University.

Second, Haier spirit and Haier style

Haier spirit: dedication to the country and pursuit of Excellence

Haier style: quick response, immediate action.

Third, Haier concept.

1, the concept of survival

Always trembling, always walking on thin ice

2. The concept of employing people

Everyone is talented, and horse racing is not like a horse.

How many somersaults and stages can you take?

3. The concept of quality

Excellent products are made by excellent people.

High standard fine live zero defect

4. Brand concept

There are no well-known brands in China.

If you do well at home and don't enter the international market, then the advantage is temporary.

Capital is a ship's license, sailing enterprises are people and culture is the soul.

5. Marketing concept

Sell word of mouth before selling products.

6. The concept of market competition

Fight a value war instead of a price war.

7. The concept of competition

Floating boat method: as long as it is better than competitors, half-financing is ok; As long as you are ahead of your competitors, you can take the initiative.

8. Market concept

Create market: only the idea of off-season, no off-season market; Only weak creativity, no weak market.

9. Export concept

Easy first, then difficult.

First, it entered the developed countries to create famous brands, and then it entered the developing countries with the trend of high-rise buildings.

10, concept of capital operation

The east shines, and the west shines.

1 1, Haier's concept of technological transformation

There is a market first, then a factory is built.

12, the concept of technological innovation

Create a new market, create a new life, the problem of the market is that we create new topics.

13, service concept of functional work

Your satisfaction is our working standard.

Four, Haier's three principles of the market

1, keep a close eye on the market and create a good reputation.

2. Never say "no" to the market.

3. Complaining is complaining.

V. Haier's innovative ideas

1, resource theory

It's not how many resources an enterprise has, but how many resources it uses.

2. Source theory

Everyone has a market. Everyone is a market.

Step 3 synthesize

Market integration is Haier's core competitiveness.

4. Fame

What Haier wants is market reputation.

Step 5 eat "Huck fish"

Eating "Huck Fish" is an image metaphor for Haier's merger and expansion.

6. Domestic instability is not hot abroad.

Without the competitiveness of the domestic market, enterprises can't really enter the international market. If you only do a good job in the domestic market and do not enter the international market, your advantage is temporary.

7. The "three threes" of Haier's internationalization

( 1)3/3

One third of domestic production and domestic sales.

One third of domestic production and overseas sales.

One third of overseas production and overseas sales.

② Trinity

Technology development center, production base and trading company implement the trinity of design, manufacturing and marketing.

(3) Three integrations and one innovation

Financing, intelligence, culture and creating world famous brands.

Sixth, the imagery language of Haiyun.

1, image language: always sincere

2, all kinds of product image terms:

Haier refrigerator is for you.

Haier air conditioning will hit a new high.

Haier freezer creates taste

Haier washing machine is specially designed for you.

Haier computer creates for you.

Haier color TV has unlimited scenery.

Haier water heater is based on safety.

Haier electrician has a relaxed housework.

Haier CITS Cheng Xin Xiang ju

Haier software has unlimited innovation.

Haier commercial air conditioning inherits the new trend of the times.

Seven. Haier banner image identification mark

The picture shows the logo of Haier Fiona Fang, which means "thinking in all directions, walking in all directions". The phalanx takes the lead, which means to develop in depth on this basis and represents Haier's thoughts, ideas and culture. It is a center, which guides the combination of surrounding points, embodies the idea of comprehensive thinking, and also means organically combining principle and flexibility in work to achieve predetermined goals and effects, and also has the implication of endless development. In China, people think that 3 is rising, 6 is steady, and 36 means resourcefulness. Fiona Fang's portfolio is only 36, which means that Haier is constantly rising and developing.

Eight, always remind

A journey of a thousand miles begins with a single step, and the world famous brand begins with Nissin.

Yesterday's advantages will become today's disadvantages, and only dynamic advantages are advantages.

Take the order as the center and the market chain as the link to drive the business process.

All the conclusions are drawn after the investigation, not before it.

Good companies meet demand, and great companies create markets.

Only start a business, not stay in business.

With everyone's internationalization, Haier Group's internationalization can be guaranteed.

To win in the international market competition, the first is quality, the second is quality and the third is quality.

Quality, service and reputation are not compromised.

Deny yourself before others deny yourself.

It is not simple to be able to do something that others think is simple for thousands of times.

Yesterday's success and glory may be an obstacle to tomorrow's success.

Goal of cadres: Your leadership level has reached a level that allows subordinates to work normally without leadership. Form a dynamic staff and joint organization.

The goal of innovation is to create valuable orders.

The essence of innovation is to creatively destroy all the shackles that hinder the creation of valuable orders.

Brand is the single most powerful weapon to overcome the economic recession.

Focus on user needs, not competitors.

In the market competition, you can't cope with and overwhelm all competitors, but you can get ahead of them.

If you want to wait for the demise of disorderly competition, the result can only be that you die of disorderly competition.

X. warning record of the problem

The problem of the terminal is the problem of the leader.

You can't see that the problem is the biggest problem.

The recurring problem is the problem of style.

XI. Record of Thought Warning

A small victory is pride, and a big victory is even more pride.

Whether we can seek truth from facts is a question of thinking mode, and whether we dare to seek truth from facts is a question of ideological realm.

You can only choose one of the four answers to the leader's question:

(1) Yes?

(2) no.

(3) No excuses?

(4) I don't know (what I need to do must be "known" at once)

Twelve, Haier's personal accomplishment

Don't lose face and strive for self-improvement.

Don't get carried away, don't lose your temper.

There is nothing wrong with being cautious from the beginning.

The winner is strong and the loser is strong.

Thirteen. Principles of Haier's Ideological and Political Work

Three hearts and one mind:

Enthusiastic to save the suffering;

Be sincere in criticizing mistakes;

Be considerate in doing ideological work;

Take employees as the core to exchange three hearts with enterprises.