What are the methods of campus promotion?

Commonly used means of campus promotion are as follows:

1. Basic means: brochures, posters, flyers, cards, building numbers, calendars, course schedules, rulers, friendly reminders, etc. These belong to infrastructure construction. The building number is used to remind everyone which floor they have reached. Friendly reminders are generally: "Please keep quiet, do not disturb during lunch break, protect the environment, etc."

2. Planning activities: For example, Xiaonei.com once successfully planned an activity to charter a bus to send students to the train station for free. Another example is that some SNS websites organize entertainment activities, charity activities, etc. on university campuses.

3. Naming activities: Unlike planning activities, naming activities are not organized by oneself. The general form is: "**.com wishes ***** event a complete success."

4. Online publicity: for example, through school forums, Baidu Tieba, QQ group messaging, etc.

5. Soft article promotion: Each school has its own magazines, newspapers, online media, etc. In order to give the website more publicity opportunities, campus ambassadors usually choose to write some soft articles and publish them in relevant media. .

6. Class speech: The method of giving lectures from class to class is tiring, but the effect is often very good. First, the benefits are broad and direct.

7. Administrative means: Some campus ambassadors have wide connections in the school, or they themselves are the main cadres of the Youth League Committee, Student Union, and societies, so they use administrative means to force others to register.

8. Word-of-mouth publicity: Mention the website when you see it. For example, some campus ambassadors often promote the website when showing slides at important meetings or speeches.

9. Hype publicity: Campus ambassadors are conditional and often like to create hype events under specific conditions. Such situations are often marked by events.

10. Promotional means: Register to get gifts, or register to get discounts. Many people know that Xiaonei.com acquired users in exchange for chicken legs and Coke.

11. Banner promotion: Not every campus ambassador has the relationship to hang banners well, but many people still use this method. The main reason is that banners often have a great publicity effect, especially banners hung on main roads, which can attract the attention of the crowd.

12. Campus commuter bus promotion: Larger schools often have special commuter buses or school buses, which are mainly used by students to go to and from get out of class. Advertising on the car body can often achieve good results. Because commuter buses shuttle through the school every day.

13. Attention promotion: For example, Xiaonei.com has special T-shirts, and people wearing Xiaonei.com clothing can often be seen wandering around the campus. Due to the special nature of the clothing, it is easy to attract attention.

14. Internet cafe promotion: 51.COM is considered the most successful case in Internet cafe promotion. However, campus SNS can often also achieve good results in Internet cafes. Common methods include posters, making temporary computer access cards, friendly reminders, computer numbers, setting as browser homepage, etc.

15. Other special means:

(1) Bookmarks in the library magazine hall. The magazine room in the library is usually quite popular. Inserting a beautiful bookmark can often have a good effect.

(2) The school shows movies on weekends and inserts FLASH promotional videos in the middle. This method has a wide range of benefits and is very stimulating.

(3) Develop department ambassadors. Under each campus ambassador, there are also college ambassadors and department ambassadors. This method is very practical.

(4) The school holds report meetings, speeches, and large-scale activities. Before the activities begin, a beautiful advertisement is placed on each table. Usually, in this environment, everyone has more time.

(5) Before the meal starts in the school cafeteria, put up a small advertisement so that everyone can have something to read while taking a nap after eating.

(6) Blackboard propaganda, write promotional slogans on the classroom blackboard.