How to publicize and recruit students for calligraphy training?

At present, many training institutions are faced with three big mountains: enrollment difficulty, operation difficulty and profitability difficulty, just like three swords hanging over their heads. I want to give some suggestions and opinions on the enrollment promotion of calligraphy training classes.

One. Continue to implement the traditional enrollment method.

Referring to the traditional enrollment methods, we should proceed steadily, not seeking radicalism, but seeking truth, such as the following ways;

1. First of all, a large number of leaflets should be distributed in colleges and universities to let students know about the projects offered; Assign a special person to the school to distribute leaflets; Among them, leaflets are distributed in schools not only in dormitory buildings, but also in canteens. The leaflets made must be carefully designed, readable and attractive.

2. Banners should be hung in key areas, including the main entrances and exits of 3 km residential areas and the main sidewalks of residential areas, and posters should be posted at fixed locations.

3. Call back the old classmates by phone; Encourage old students to continue to learn new calligraphy courses.

4. Make some exhibition boards outside the work room or at the entrance, and put them outside for students to consult.

5. Hang banners at the entrance or balcony of your residence to attract the attention of parents and students in the same community.

6. You can try it for one week for free (on your own time) and then pay after you are satisfied, which can dispel students' worries and let them know about the studio. You can also offer promotional discounts for one or two courses with slightly cold enrollment. In the early stage, we mainly do word of mouth, constantly let old students bring new students, and have a long-term vision.

There are many traditional enrollment methods, so I won't list them one by one. Now let me talk about the second enrollment method.

Two. Register online.

There are many ways and channels for online registration, among which there are several that can get immediate results. The online registration method is 108. I will briefly talk about several for your reference this time;

1. paid promotion. Paid promotion can be competitive or other, and personal recommendation for competitive enrollment can meet the enrollment requirements of calligraphy training classes in a short time.

2.QQ group registration. Birds of a feather flock together. QQ group naturally has the potential of enrollment and crowd gathering. You can find the corresponding Q group to be active in it, and you can add friends to the group for the second or even the third marketing.

3. On-site registration. This method is based on the current trend, and the live broadcast is already a prairie fire, so we will use this spring breeze to follow the trend.

4. wechat enrollment. At present, WeChat is the general trend. We can use WeChat group or people near WeChat to target your target group and then enroll students.

Finally, any enrollment is not achieved overnight. It needs a systematic, long-term scientific plan to arrange, implement and optimize, and holds the enrollment work as the lifeline, every day, every month and every year. In this way, the enrollment problem will be solved!