What's the harm of violating the promotion principle?

Loss of trust, reputation, legal risks.

1. Loss of trust: the promotion principle emphasizes the importance of establishing and maintaining customer relationships, while violations of the promotion principle usually undermine customers' trust in salespeople. Salespeople use deception, exaggeration or false propaganda to promote products or services, and customers will have doubts about salespeople and companies, which will lead to loss of trust.

2. Impact on reputation: When customers find that they have been misled or cheated, they often share such experiences with others, which will have a negative impact on the reputation of the company. Word-of-mouth communication is a very important part of promotional activities. Once the reputation is damaged, it will have a long-term adverse impact on the company's image and business.

3. Legal risk: If the violation of the promotion principle violates laws and regulations, such as false advertising and fraudulent sales, the company will face legal proceedings, fines or other legal responsibilities. This will cause great losses to the company.