Does anyone know where I can watch all the CCTV Discovery Tour programs!

CCTV - Journey of Discovery

"Absolute Treasures"

Column Introduction

Collections are often found, but treasures are not always found! And the keen eye for discovering treasures is even rarer in the world!

This is a rigid era for art collection. With the rapid development of China's economy, the number of Chinese folk treasures is expanding day by day. In 2000, the number of private collectors in China was 20 million. By the end of 2011, the number of private collectors in China had increased to 100 million. After contemporary Chinese wealthy people are blocked from investing in real estate and securities markets, a large amount of hot money has entered the art market. As a result, the current Chinese art market is in full swing and is in the ascendant!

CCTV-Discovery Channel, in order to "select treasures for collection, popularize appreciation knowledge, and cultivate the art market", specially launched a grand ceremony in 2012 (Year of the Dragon) - the first year of the great renaissance of Chinese culture. Launched a documentary column on art appreciation - "Absolute Treasures". The entire column adheres to the humanistic stance and scientific spirit, advocates the core concept of "professional collection, rational investment, and market cultivation", and integrates authority, interactivity and entertainment. With an "absolutely serious" professional attitude and "absolutely professional" authoritative treasure appraisal, we successfully selected "absolute treasures". Let rare treasures enter the lives of the audience and achieve their artistic life.

In the end, with the wonderful appreciation by top experts and the laughter of the audience, the glitz and impetuosity of the current collection market were completely eliminated, and the Chinese art investment market, which is in the ascendant and extremely chaotic in contemporary China, was effectively promoted. Make progress and contribute to the great cause of realizing a harmonious world!

Column positioning

This is a documentary collection appreciation program with the core purpose of "popularizing the true knowledge of collection, selecting treasures from all over the world, and cultivating the art market", and brings together the top domestic collection appreciation programs Experts, through interesting interactions with audience friends on site, conduct the most authoritative appreciation of various collections in China today!

The "Absolute Treasures" column not only selects advanced topics and novel content, but also adopts the latest media technology to achieve perfect docking and deep integration of TV media and the collection market, integrating professionalism, interactivity and Integrating entertainment, it will surely become the leading documentary media interactive platform for large-scale collection appreciation in China.

The program highlights: "professionalism", "interactivity" and "entertainment".

The appreciation team is highly professional - the "Absolute Treasures" column brings together the top domestic appreciation experts.

The entire team cooperates sincerely, is united and friendly, and will surely be the best at the interactive site. Provide the audience with extraordinary insights! Let the audience be enlightened and enlightened! Really

feel the true meaning of "a conversation with you is worth ten years of reading"!

Strong interactivity - the scene will be dominated by "treasure collectors". Not only will the appreciation experts and treasure collectors interact well, but also the audience and friends will also participate enthusiastically, ultimately forming an interactive atmosphere for the entire venue. Harmonious scene

Extraordinary entertainment - the host and appreciation experts will use their humorous words to stir up the entertainment nerves of the audience and turn the entire scene into a sea of ??joy!

Scene form

The participating roles are a treasure hunter, the host and three appreciation experts at the scene. The entire video extends to experts outside the scene, and the network extends to ordinary netizens. The structure of the three spaces forms an open discourse scene that can be freely moved vertically, horizontally, and horizontally. The entire program will fully respect the treasure-hunting public, with "treasure hunters" as the main body of the activity, interspersed with concise and concise background, figures, survey results, FLASH, international background and other fresh elements, plus appropriately interspersed with online forums in the middle of the program. Real-time interactive content.

Column advantages

1. Strong channel strength

CCTV-Journey of Discovery is the first "human geography" cross-media channel of CCTV in China. It has CCTV-Discovery TV channel, Internet broadcast platform, "China Southern Airlines" passenger aircraft TV, related newspapers and periodicals and other domestic first-class communication platforms.

In addition, CCTV-Discovery Channel also has CCTV’s most outstanding film and television director team, domestic leading technical equipment and a large number of loyal viewers with first-class cultural literacy.

2. Advantages of communication channels:

CCTV-Discovery Journey is a premium channel of CCTV. It has been connected to more than 90% of domestic provincial and municipal networks and has landed in more than 160 cities. (The channel number in Beijing is "211"). By the end of 2012, CCTV-Discovery Journey will be fully implemented in first-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen.

Currently, CCTV-Discovery Journey ranks among the top three in ratings among CCTV’s more than 30 digital channels, and ranks second in reputation.

3. High-end user loyalty:

CCTV-Discovery Channel’s target audience is targeted at young and middle-aged intellectuals with high cultural literacy. They are curious and highly loyal to programs. Have high social status and influence, strong consumption power, and strong communication and radiation power.

So far, CCTV-Discovery Journey currently has 20 million baseline viewing users and a fixed audience of 80 million.

Detailed operation

CCTV - Journey of Discovery "Absolute Treasure"

Duration: 45 minutes

Structure: documentary section + studio Studio section

Documentary section:

Features: on-site shooting + passionate documentary

Among various media, documentary TV programs are the most "culturally retained" ”Media of meaning.

The documentary section of "Absolute Treasure", each issue is 15 minutes long, devotedly exploring the art markets and even towns, villages and residential buildings all over the country. At that time, the host will take the attitude of "searching, exploring, truth-seeking, and pragmatism" to lead the audience closer to each of the vivid and real you, me and him, and to each mysterious and legendary absolute treasure.

Here is "the annoyance of losing sight, the pleasure of opening one's eyes",

Here is "the regret of missing a treasure, and the ecstasy of finding something missing".

Those "five mysteries and three ways" of "wild goods, ghost goods, stolen goods, parallel imports, new goods, old goods", those "catch, play, eat, receive, chase, distribute and let go" The "various tangles", those "high interest and waning interest", those "leisurely happy, overjoyed and regretful" are all presented to you by "Absolute Treasure".

The documentary section of "Absolute Treasure" is a "treasure" in real life. It focuses on real people and real events, and is never fictional. It selects models from life, refines themes, and sublimates life through film and television images. . As a true witness of real life and a faithful portrayal of the historical process, the documentary section of "Absolute Treasure" will definitely bring the audience the accumulation of true knowledge with its indisputable authenticity and original artistic charm derived from life. Enlightenment of wisdom and sublimation of personality.

Studio section

Features: reality show + live interaction

“Now that you have opened the door to treasure, you should go to the spiritual appointment”

"Absolute Treasure" returns to the studio session after the real-life documentary segment. Each issue is 30 minutes long, focusing on various collections in three major categories: calligraphy and painting, bronzes, jades, porcelain, coins, furniture, and miscellaneous items. The top domestic expert team, folk treasure collectors and collection enthusiasts will "face to face" , heart to heart", through "affectionate dialogue" on the spot, "answering questions and solving doubts", and finally "peeping off the cocoon" and "removing the false and retaining the true".

The studio section of "Absolute Treasure" comes with the exploration and suspense of treasures. It uses a complete reality show and high-intensity interaction to lead the audience on a journey from "treasure hunting" to "treasure hunting". ", "Present treasures" to "identify treasures", "recognize treasures" and "appreciate treasures", a hearty "thinking journey".

Here are well-known live cases and authoritative and accurate data information. "Absolute Treasure" is guided by the concept of "studio storytelling" and continues to promote "sharp questioning", Constantly carrying out "deep thinking", it not only highlights the opinions of experts, but also pays attention to the feelings of the people, and is more inclusive of "controversial" views...

But in the end, "Absolute Treasure" will be authoritative, rational and independent. With his unique perspective, he explores and reveals the "external characteristics" and "inner soul" of the "treasure" in a way full of Eastern philosophy!

If the documentary section of "Absolute Treasure" is known for its plainness and simplicity, then the studio section of "Absolute Treasure" makes full use of the lenses, pictures and styles of modern media technology, and through candid and honest The sincere dialogue "seamlessly connects" treasures with civilians, media and audiences, ultimately creating the most influential "audio-visual feast"!

Expert Team

The "Absolute Treasures" column has a luxurious team of top domestic treasure appraisal experts who specialize in archeology, cultural relic protection, research, appraisal and The fields of restoration, folklore, and art investment enjoy a high reputation at home and abroad!

Their research fields comprehensively cover calligraphy and painting, ceramics, jades, bronzes, Buddhist statues, copper miscellaneous items, woodware, miscellaneous items and other subcategories.

Director: Lu Jing

Ceramic group: Zhang Ning, Li Zhiyan, Huang Xiuchun, Ye Peilan, Wang Chuncheng

Jade group: Zhang Guangwen, ancient prescriptions, Zhang Shoushan, Zhao Yongkui

Bronze group: Jia Wenxi, Ding Meng, Jia Wenzhong, Du Naisong

Calligraphy and painting group: Shan Guoqiang, Pan Shenliang, Li Yuanmao, Jiang Wenguang, Lu Changsheng, Jin Yunchang

Buddha statues and bronze miscellaneous items: Jin Shen, Huang Chunhe

Woodware Group: Hu Desheng and Zhang Dexiang

Miscellaneous Group: Liu Jing, Zhang Shufen, Yang Baojie and Xu Xiaolong

Production Team

"Absolute Treasure" column production team: provided by CCTV Well-known directors, famous program producers and other industry elites lead the industry with unique perspectives, superb skills, broad ideas, and quick responses. Core personnel such as directors, editors, writers, film and television planners, cameramen, editors, sound effects engineers, and animation designers are among them. Technically striving for excellence, brave in pioneering and good at innovation, it is a domestic first-class TV production team with outstanding performance.

Broadcast time

Column comments

The ancients said:

Plate fake gold with real gold,

< p> If it is real gold, it is not gold plated.

Chang'an has been ranked first in ten years,

Why do you need to be high on an empty stomach?

Now there is a saying:

In the vast world, random flowers are gradually enchanting the eyes.

Absolute treasure, I can see all the flowers in Chang'an in one day.

Advertising slogan

“Gather absolute authority to select the world’s treasures”