Ogilvy & Mather Classic Copywriting: I am afraid of people who read.

I don't know when to start. I'm afraid of people who study. Just like we don't know when winter begins, we just feel that the darkness at night is getting longer and longer.

I'm afraid of people who study. When I talk to them, I am like a transparent person, and my pale head can't be hidden. What is the connotation of what I have? Isn't it the most popular cognition that everyone blurts out and wanders in the air? Just like the heart is on the left side of the body. After spring comes summer. The president of the United States is the most powerful person in the world. However, readers can talk about management from cookbooks, social trends from gossip weekly, and even Kan Kan's theory of building earthquake prevention from jumping cats in the air. By contrast, I'm just an MP3-era recorder: it's too old to tune. My proudest exposition is probably just a passage from a book on the shelf many years ago, or the one that was not underlined with a highlighter.

I'm afraid of people who study. When they are reading, their faces are hidden behind the books. As soon as the book was put down, it shone in front of me as an aristocratic king. Everything you do is comfortable. Let me understand that reading is not only knowledge, but also magic. They are Newton who understands aesthetics. Van Gogh who knows anthropology. Gandhi who knows Sun Tzu's art of war. Blood is full of answers, and fewer and fewer questions can make them afraid. As if standing on the shoulders of giants, I am used to overlooking everything. That confidence and calmness are the most beautiful faces in the world.

I'm afraid of people who study. Because they are lucky: when people embrace loneliness or are embraced by loneliness, their lives are never closed, and there is no shortage of loyalty from friends, gentleness from comforters, and even competing opponents. As soon as they open the book, they sometimes admire loudly because of their heart, sometimes they get into a heated argument because of their different positions, and sometimes they are persuaded or comforted. All this is unreserved and unconditional. It is affectionate and righteous love, and it is friendship in love. One book after another, like the spine, firmly supports the readers. You see, as soon as the book is opened, it becomes a hug. Isn't this what we've been looking for all our lives?

I'm afraid of people who study. I pray that they will never know my anxiety, so as not to beat me more easily or even have the will to beat me. I'm afraid of people who study, because their role models are all great men. Even if they can't do it, they will still be a successful person far behind me.

I'm afraid of people who study, because everyone likes smart people. I'm afraid of people who study. They can avoid the failure I have to go through. I'm afraid of people who study. They know that life is short and people are always too smart. I'm afraid of people who study. Their time is my life. I'm afraid of people who study.

Especially those who are still studying.