Feng Fan slogan

Part one: Brief introduction of Guangben Automobile Company.

Sender: pku fw(offers), letter area: JobInfo.

Title: [School Recruitment] 20 1 1 Guangqi Honda Campus Recruitment

Sending station: beiyouren forum (Tusep 2113: 45: 30 2010), in the station.

Guangqi Honda 20 1 1 Campus Recruitment Online Exchange Club

Guangqi Honda 20 1 1 Campus Recruitment Gift Package

Guangqi Honda 20 1 1 Campus Recruitment Network Application Address

Resume submission time: 2065438+September 20th 00-65438+1October 65438+March 12: 00.

First, the presentation information:

Demonstration route:

Second, the enterprise profile

Guangqi Honda Automobile Co., Ltd. (formerly known as Guangzhou Honda Automobile Co., Ltd.) was established in July 1998 and was founded by Guangzhou.

Automobile Group Corporation and Japan Honda Technology Research Industry Co., Ltd. jointly invested to establish a joint venture company, with each party holding 50% of the shares and the cooperation period of 30 years. In July, 2009, Guangzhou Honda Automobile Co., Ltd. was renamed Guangqi Honda Automobile Co., Ltd. In line with the development needs of the times, Guangqi Honda continued to innovate, and the overall pattern developed into an automobile enterprise with perfect production, supply and marketing system, clear development direction, independent research and development capabilities and independent brands. At present, the company has two factories, Huangpu Factory and Zengcheng Industrial Factory, and a research and development company. The total area of Huangpu factory and Zengcheng factory is 6.5438+0.6 million square meters, with nearly 7,000 employees. The total production capacity reaches an annual output of 360,000 vehicles, and the mass production models include four series of cars: Accord, Odyssey, Fit and city.

Guangqi Honda Zengcheng Factory, which was fully completed on September 6, 2006, fully considered environmental protection issues in the design and construction process.

In the topic, the most advanced environmental protection technology "membrane treatment technology" is introduced in dealing with the "three wastes" of industry and life and reducing noise. Zengcheng Factory has no external sewage outlet, and domestic sewage and industrial wastewater are recycled 100%. It is the first factory in China automobile industry to realize "zero wastewater discharge" and the first model factory in Honda to realize zero wastewater discharge.

June 5438+February 65438+February 2008, Guangqi Honda released a brand-new corporate slogan-"Feel the world, move", and announced that it would enter the mid-level car.

The market launched the first mid-level car city, Feng Fan. "March forward with a sense of the world" represents the attitude of Guangqi Honda and every employee: in the process of feeling the changes in consumer demand and social environment, we can gain insight into the essence of change, thus challenging new things, opening up new trends, creating brand-new values in a unique way, and enjoying the touch full of surprises with consumers.

2065438+On July, 2000 1 day, Guangqi Honda held a press conference in Guangzhou Pavilion of Shanghai World Expo to release Guangqi Honda's environmental protection.

Slogan-"Make children's sky bluer". The contents of this release also include Guangqi Honda's environmental declaration and the future direction of environmental protection work in the fields of "green products, green factory construction, green industrial chain and green public welfare"

It is determined that Guangqi Honda will carry out enterprise environmental protection in a more active, scientific and systematic manner and build a green enterprise facing the future.

Third, the professional category:

1 car:

Vehicle engineering, thermal energy and power engineering (internal combustion engine), automobile application engineering, transportation.

2, mechanical class:

Mechanical design and manufacturing and automation, mechanical and electronic engineering, measurement and control technology and instruments, automation

3. Material category:

Material forming and control engineering (metal/welding, etc. ), polymer materials and engineering

4. Chemical industry:

Chemical engineering and technology, applied chemistry

5. Electrical category

Electrical engineering and automation

6, management class

Business administration, marketing, human resource management, information management and information system.

7. Language category:

Japanese, English

8, mathematical statistics:

Statistics, Mathematics and Applied Mathematics

9, environmental engineering:

Engineering management, thermal energy and power engineering (HVAC), environmental engineering, building environment and equipment engineering.

10, others:

Industrial engineering, Chinese, news, economy, finance

Fourth, requirements:

1. Fresh graduates with bachelor degree or above;

2. Pass CET-4 (Japanese majors must obtain the certificate of Japanese proficiency test 1, and English majors must pass CET-8);

3. Excellent academic performance;

4. Have good school performance and social practice experience;

5. Have good communication skills and teamwork spirit.

Verb (abbreviation of verb) Precautions and Resume Submission:

Resumes are not accepted at the presentation, so qualified candidates must log in to "Guangqi Honda 20 1 1 Campus Recruitment" before the deadline to apply, so as not to miss the opportunity.

China Yingcai. com opened the online application answering service.

Screenshot of the registration and online application process of the three major recruitment websites revealed by ChinaHR.com.

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Source: bbs.byr.cn, Beijing Post Forum [from: 124.5438+093.438+05. *] ※

Chapter 2: Analysis of advertising slogans and positioning of the world's top 100 enterprises.

Analysis on Advertising Slogans and Positioning of World 100 Top Enterprises

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Chapter 3: Honda challenges Volkswagen

Honda challenges Volkswagen "Honda does not refer to Toyota and Nissan in the China market, but aims at Volkswagen. It is not difficult for Honda to surpass Nissan. " At this year's Honda Global Media Conference, Honda China Minister Seiji Kuruchi said. The reality is that Honda's sales in China market have been lower than those of Toyota and Nissan, and it was once criticized as conservative.

Kuraishi's confidence first comes from Honda's recovery in the China market. During this year's 10 period, Honda's sales in China were three times that of the same period last year, and the cumulative sales in the first ten months were 1 16% of last year's. Lingpai and Jade, which are specially developed for China market and equipped with Honda FUNTEC technology, have a good sales momentum. Lingpai sold more than 10,000 vehicles in the first month of listing, and Jade sold nearly 6,000 vehicles in a single month. The ninth-generation Accord only sold 2.4L vehicles in the first two months, but its monthly sales soon exceeded 1 10,000 vehicles. "I am really relieved." Cang Shi said.

His confidence comes from Honda's technical reserves. At the press conference, Honda released a series of forward-looking technologies. Including direct injection gasoline turbocharged engine "VTEC- Turbo", hybrid system SPORT HIBRID I-MMD, 8-speed DCT gearbox with torque converter and all-round safety system aiming at "zero accident".

The advantages of Honda turbocharged engine are miniaturization, high power, high torque and low fuel consumption, but its hybrid system is more powerful. Even Toyota executives admit that Honda's hybrid technology has surpassed Toyota. "Toyota only has THS hybrid system, while Honda has three hybrid systems, i-DCD, I-MMD and SH-AWD, which can be applied to different models, and the price and target customers are more targeted. Toyota THS hybrid power system adopts power split system, and Honda hybrid power system adopts two motors, one providing power and the other charging, and can be based on

Different demand transformation modes. From the perspective of system conversion, Honda hybrid is better than Toyota. Honda technicians said this.

Honda SPORT HIBRID I-MMD hybrid system includes a 2.0-liter engine, a drive motor and a generator. The comprehensive fuel consumption of the new Accord equipped with this system is

3.3 liters; The SPORT HYBRID I-DCD hybrid power system includes an engine and a 7-speed power shifting device with a single motor. The comprehensive fuel consumption of the new Fit 100 kilometers equipped with this system is 2.7 liters, which is the lowest level in the world. SH-AWD hybrid power system includes a V6 engine, a 7-speed power shifting device and three motors. The Acura RLX equipped with this system performs better in power, handling and fuel economy.

Kuraishi's confidence also comes from Honda's repositioning of the China market. Honda's medium-term strategy mentions that before 2065,438+05, 65,438+02 models will be launched in China, and China employees will participate in R&D and design. Lingpai, the ninth-generation Accord and Jade have been launched, and the market response is good. Other models will be closer to the needs of consumers in China. Acura brand also shoulders the heavy responsibility of Honda China to open up the market. Honda said that it will make Acura domestically as soon as possible, reduce costs and prices, and expand brand promotion to attract more consumers.

Honda believes that hybrid power is the most effective way to meet the requirements of China's 2020 fuel restriction regulations, and it has greater advantages than electric vehicles. Honda President Takanobu Ito said that he plans to produce hybrid cars in China within three years. At that time, he hoped that key components such as batteries and motors would be manufactured in China as soon as possible, and more components would be purchased in China. In terms of product strategy, the engine, transmission, chassis, safety technology and hybrid technology used in vehicles are all developed in Japan, and many parts used in them are purchased in China, so the whole vehicle will have different combinations in different markets.

At present, Honda has established a wholly-owned R&D center in Guangzhou to develop products aimed at China market and more suitable for China consumers. Its functions include R&D, parts procurement and production strategic planning. The difference between this center and Guangben and Dongben R&D centers is that the former is responsible for the research and development of Honda brand products in China, while the latter two are responsible for the research and development of independent brands and models. In order to improve efficiency, research and development equipment can be used.

In fact, Honda's new ideas in China have achieved initial results. Kuraishi recalled that after he went to work in Honda China, he suggested to President Ito to put aside the research and development of other markets and concentrate on the research and development of Lingpai. At present, Lingpai has sold over 10,000 vehicles a month and achieved great success. Although Honda's market share in China is less than 65,438+00%, Ito believes that China has the potential to surpass the US market and become Honda's largest market. Strong technical reserves show the true face of technical Honda. However, do Toyota and Nissan agree to become the Japanese car bosses in China market?

Honda plans to launch a new competitive strategy for Volkswagen, which has the largest market share in China. At the 165438+ Guangzhou Auto Show held on1October 20th, Seiji Kurishi of China Department of Honda Technology Industry Co., Ltd. told the reporter of National Business Daily that Honda's sales in China reached a record high in June 5438+1October, and this year's sales are expected to reach a historical peak.

This market performance makes Seiji Cang more confident in a series of previous localization changes. After releasing the technical slogan of FUNTEC and changing the product introduction mode this year, Honda has successively launched many products in China, such as Lingpai, New Accord and Jade, and most of them have achieved good market response.

At the recent Honda global media conference, Seiji Cangshi said that Honda's long-term goal is not Nissan and Toyota, but Volkswagen. In his view, in terms of product technical strength, Honda

It does not lag behind the public, which can be proved by the performance of the North American market. At present, the bottleneck of Honda's development lies in too few product lines. Honda said that it will learn from Volkswagen in the future and truly realize the development model of "one platform, multiple models" on the basis of maintaining the image of "technical Honda".

Challenge the target and lock in the public.

Following the medium-term career planning and radical product layout of Nissan and Toyota, Honda also brought "eye-catching" products, and successively launched a number of heavyweight products such as Lingpai, Jade and New Accord. Among them, the performance of Lingpai is particularly worthy of attention.

According to the data of the National Passenger Car Market Information Association, since its listing on June 26 this year, Lingpai has sold a total of 52,200 vehicles, with an average monthly sales volume of about 1.3 million vehicles, which is the best-selling model of Guangqi Honda.

Another model, Accord, has been listed in September, and its monthly sales have remained above 10,000 vehicles, and it has once again returned to the top ten in the ranking of mid-to high-end cars.

The success of Lingpai is a breakthrough for Honda, so Seiji Cangshi has more confidence in a series of previous localization changes. 165438+1On October 5th, Honda established a new corporate company-Honda Technology Research (China) Co., Ltd. in Guangzhou. "We hope that by strengthening localization, more decision-making projects will be transferred to the local area to speed up decision-making." Li Shicheng said.

At the same time, Honda has also re-announced more radical development goals. Hisaishi said that Honda's goal is not Nissan and Toyota, but Volkswagen, which has a leading position in the China market. He stressed that "Volkswagen is deeply rooted in China, with large sales volume and high popularity, which is why Honda regards Volkswagen as a catch-up target."

More importantly, in the largest A-class car market, Volkswagen has installed dozens of models such as Santana, Jetta, LaVida, Sagitar and Bora, while Honda has only two products: Civic and Feng Fan.

Want to copy the popular pattern

Imitating Volkswagen's development model in China will become Honda's future catching-up thinking. "For such a big car market as China, Honda needs to reflect on the problems of fewer models and types, and Volkswagen has also made a lot of efforts in this regard. Many models use the same platform and only make minor changes. This is also where Honda needs to learn. " Hisaishi told the reporter of National Business Daily that Guangqi Honda and Dongfeng Honda will develop their own models on the same platform according to their own characteristics in the future.

It is worth noting that compared with Volkswagen, the R&D capability of Honda's joint venture company in China is still in its infancy, and it is difficult to reach the level of foreign unified technology in the short term.

In this regard, Seiji Kuraishi also admitted that at present, the research and development of new models is promoted by a joint venture between Honda and China. If the research and development task is directly handed over to the joint venture company from the beginning, it will be very difficult for the joint venture company.

Takahiro Anhong, executive director of Honda Technology Research Industry Co., Ltd. believes that it is not difficult for Honda, which has always been good at technology, to learn from this development method. In the future, Honda will not only launch turbine engine products almost monopolized by Volkswagen in China market, but also launch technologies in various central areas, including hybrid power and packaging layout technology.