What does "delivery service" mean?

Category: Life>> Common Sense of Life

Analysis:

The Origin of Delivery Service

Japan’s Yamato Transportation Co., Ltd. Founded in 1919, it is the second oldest trucking company in Japan. In 1973, Japan fell into the chaos of the first oil crisis, and companies entrusted very few goods. This was undoubtedly a big blow to Yamato Transport, which relied entirely on transporting bulk goods. In this regard, Ogura, the president of Yamato Transportation at the time, proposed the business direction of "small business", believing that this was the key to increasing profits. In February 1976, Yamato Transport launched the "delivery service" service. At that time, someone proposed using the term Yamato-Parcel-Service (Yamato, package, service), or YPS for short, but they could not decide whether it would be better to use English or Japanese. Some people initially opposed the use of the term "home delivery", thinking that the terms "express delivery" and "home delivery" already existed at that time. But in the end, President Ogura decided to use the term "delivery service". He believes that someone once said that "the term table tennis is more accepted by people than table tennis." Later, it turns out that "table tennis" is more accepted by people. As long as everyone is familiar with the term "delivery service", they should not What's wrong.

In 1976, Delivery Service accepted 1.7 million pieces of goods. In the same year, Japan Railways accepted 67.4 million parcels, and the post office accepted 178.8 million small parcels. By 1988, the number of home delivery items had reached 348.77 million, exceeding the 235 million items of post office parcels. That year, in the home delivery industry, Delivery Service's market share reached 40%, while Nippon Express's "Albatross", which ranked first in Japan's transportation, only accounted for 28%. By 1995, the number of delivery orders reached 570 million, with a turnover of 600 billion yen. The number of employees of TA-Q-BIN has increased from the original 300 to 57,797, and the number of vehicles owned has increased from 2,000 to 25,000. In Japan, everyone knows about Yamato Transport's delivery service, and delivery services can be seen running back and forth everywhere on the road.

Black cat trademark

The symbolic trademark of Yamato Transport is a pattern of a black cat holding a kitten in its mouth. In 1957, Yamato Transportation accepted the transportation of sundries for U.S. military personnel and began to cooperate with the American Aladdin Rice Transportation Company for transportation. This American company uses "Careful handling" as its slogan. The symbol of this slogan is the image of a mother cat carefully transporting kittens in her mouth. Yamato Transport believes that the attitude of being careful not to harm the kitten and transporting it gently by the neck seems to be a careful handling of the goods consigned by the customer. This impression is in line with the company's purpose. So with the approval of Aladdin Company, the pattern was further designed and changed into the current black cat logo, making this pattern give people a more symbolic impression. Daiwa Transportation also translated Careful Handling as "I do things, you can rest assured" and used this as a promotional slogan. Therefore, people also call Yamato Transport the "Black Cat Brigade".

One phone call, delivery the next day

TA-Q-BIN is similar to the current express delivery business, but its service content is wider. When transporting goods, pay attention to the three "S", namely Speed, Safety and Service. Of the three, Yamato's top priority is speed. Because of speed, we can be the first to adapt to the needs of the times and win in the fierce competition. When it comes to speed, TA-Q-BIN pays special attention to the speed of “delivery”. Delivery by TA-Q-BIN, except for night delivery, is basically twice a day, that is, twice a day. All goods within 15 hours are guaranteed to be delivered the next day. In 1989, a part of the three-times-a-day cycle was launched, allowing goods within 18 hours to be delivered the next day. In other words, the deadline for accepting goods can be extended to 3 p.m., so that the next-day delivery rate can reach 95%, demonstrating Yamato Transport's more thoughtful service.

There are more than 200,000 TA-Q-BIN stores (including Yamato’s nearly 2,000 branches), and they are established at important retail stores with a wide distribution area such as rice stores and grocery stores.

After 1989, due to cooperation with large convenience stores such as 7-Eleven and Lawson, it has been adjusted to accept goods 24 hours a day. Yamato pays an acceptance fee of 100 yuan for each piece of goods accepted by these acceptance stores. If the customer delivers the goods to the acceptance store in person, the customer can deduct 100 yen from the shipping fee payable.

Black Cat Brigade has a delivery system that guarantees next-day delivery. After the acceptance store's deadline for accepting goods, the Yamato Transportation Division dispatches small trucks to various parts of the district to transport the goods to a business office called a "collection center" and quickly transfer them to a location called a "base" for shipment. Sorting goods to all parts of the country. Then, the sorted goods will be packed into a unified container with a length of 110 cm and a height of 185 cm, based on the region to which it is sent and the type of goods. Approximately 70-80 pieces of goods can be placed in one container. When moving from base to base, a 10-ton large vehicle is used, which can load 16 containers; when moving from the cargo collection center to the base, or from the base to the cargo collection center (called parallel transportation), a large vehicle that can load 16 containers is often used. A 4-ton truck with 8 cargo boxes; and a 2-ton truck specially designed for collection and delivery, which can store about one cargo box. Delivery efficiency is greatly improved and logistics costs are reduced by using small containers of uniform specifications and trucks of different tonnages.

Using nighttime transportation from the departure point to the destination is an important measure for TA-Q-BIN to gain an advantage in speed, so that it can collect goods in the afternoon of the same day, carry out transportation to other places at night, and deliver the goods the next morning. With the goods delivered to your door, we are guaranteed to complete the entire service process within 15-18 hours. TA-Q-BIN also adopts the method of separating vehicles and using trailers for transportation. After the tractor transports trailer A to B, it takes off the vehicle and puts it on B, then hooks up trailer B at point B and drives towards A. In this way, the vehicle turnover rate is the highest.

In addition, TA-Q-BIN has adopted the method of setting up transfer stations. This transfer method is not a transfer of trucks and goods, but a driving method in which drivers make an exchange. For example, long-distance transportation from Tokyo to Osaka, a distance of 600 kilometers, requires two drivers. It also takes such a long time to return from Osaka, and the driver is also very tired, so six people are needed for one trip. If a transfer station is set up in the middle, and trains depart from Tokyo and Osaka at the same time. If you come from Tokyo and drive back to Osaka at the transfer station, you don't need 2 people, just 1 person will be enough, and only 4 people will be needed in total. Reduced the cost for 2 people.

Develop business and strengthen services

TA-Q-BIN accepts a wide variety of goods, including local specialties, corporate documents, various parts, allocated goods, etc., and all kinds of small goods , can be delivered via TA-Q-BIN. Passengers can entrust their luggage to be transported to the airport before boarding; elderly people living in the countryside can send insects, goldfish and other small animals to their children and grandchildren living in the city. Once, there was a major flood in Nagasaki, which seriously affected the water source. Friends and relatives who lived far away sent drinking water to the victims who were struggling. TA-Q-BIN has also made considerable contributions to the expansion of the gift market. On Valentine's Day and Mother's Day every year, the demand for TA-Q-BIN is at its peak. Even a box of chocolates can be sent using TA-Q-BIN. Especially on Valentine's Day, when you don't have the courage to give chocolate to the girl in your heart, TA-Q-BIN becomes the cute "god of love". TA-Q-BIN also brings convenience to corporate activities. Many companies use TA-Q-BIN to deliver urgent documents, and even department stores use TA-Q-BIN as a "home delivery" transportation channel. Mail order and other communication sales, which are very popular today, would not have developed so rapidly if it had not been for the popularity of delivery service. From the analysis of customers who use TA-Q-BIN to deliver goods, 60% are legal persons and 40% are individuals. The ratio of legal persons using TA-Q-BIN is very high, which shows the charm of TA-Q-BIN to the corporate world.

When Japanese people go to play golf now, few people carry golf clubs to the golf course in person. Most people use Golf Delivery to deliver golf equipment to the golf course and go there empty-handed. When I returned from playing golf, I was sent home by delivery service so that I could go out and play as light as a bird. In December 1983, Ski Delivery began. Nagano, Japan, is a ski resort during this season, with 11 million skiers influxing from other prefectures every year. As long as skis and carry-on cargo are transported, if there are an average of two pieces per person, there will be a supply of 44 million pieces of goods going back and forth.

Ski Delivery is guaranteed to deliver the goods the day before skiing, and it has been well received by customers from the beginning, especially among female customers who are physically active. In August 1987, Yamato launched refrigerated delivery service. The temperature is divided into three types: 5 degrees (refrigerated), zero degrees (ice temperature) and minus 18 degrees (frozen). The goods are mainly fresh foods such as vegetables, fruits, fish, and meat. Fresh food accounts for 40% of all delivery services. After the development of refrigerated food, this proportion increased rapidly, indicating that the demand for fresh food transportation in Japan is extremely strong. In addition, Yamato Transport has developed a book service. After readers order directly from the book service company, they can use the delivery network of TA-Q-BIN to deliver the books to the readers as soon as possible.

TA-Q-BIN also uses air to transport goods, but because goods accepted before 3 p.m. need to be delivered the next day, the plane must fly at night, which is more difficult. The cargo volume is not large, accounting for about 10% of the total volume. 1%. At the same time, TA-Q-BIN uses railway transportation for transportation distances of more than 600 kilometers. TA-Q-BIN has 54 round-trip trains every day that transport goods through direct trains between Tokyo and Hakodate, Hokkaido.