Theme planning scheme of Lantern Festival activities in shopping malls

Theme planning scheme for Lantern Festival activities in shopping malls (selected 5 articles)

In order to ensure high-quality and high-level activities, we need to make an activity plan in advance, and a good activity plan will definitely pay attention to the participation and interaction of the audience. So how should the activity plan be formulated properly? The following is the theme planning scheme of Lantern Festival activities in shopping malls (selected 5 articles) that I collected for you. You are welcome to learn from and refer to it. I hope it will help you.

Theme planning scheme of Lantern Festival in shopping malls 1

Lantern Festival is a traditional festival with China characteristics in China. On this day, watching Lantern Festival, solve riddles on the lanterns and Lantern Festival have been going on for thousands of years. In addition, because our country pays more and more attention to traditional festivals, it pays more and more attention. If you go to the supermarket on this day, you will find that there are all kinds of riddles hanging in the supermarket. If you guess correctly, you can get a beautiful small gift at the supermarket service desk. This is the most common promotional activity of Shangchao Lantern Festival.

Activity theme:

The Year of the Tiger is full of spring breeze, and lanterns are decorated to make Lantern Festival

Activity time:

From the 11th to 15th day of the first month of 2xx

Activity slogan:

Affectionate Lantern Festival (meet at the Lantern Festival, enjoy the beautiful scenery of Lantern Festival, hang red lanterns high,

Festival analysis:

Lantern Festival is a traditional festival in China. The traditional activities include eating glutinous rice balls, watching lanterns and guessing riddles, which contain the connotation of sweet, auspicious and happy reunion. Therefore, the promotion of merchants can focus on the food and commodities related to Lantern Festival. At the same time, traditional activities such as fireworks, dancers dancing dragons, hanging red lanterns high, and crossword puzzles are used to add to the fun and create a lively atmosphere for the Lantern Festival.

As soon as the Spring Festival is over, Spring Festival clothes will be on the market. For students, a new semester will also begin. Therefore, the Lantern Festival promotion can also focus on clothes and school supplies.

Activity content:

1. Reunion Dinner and Delicious Tangyuan Exhibition

1. Open a special counter for Tangyuan food, including various brands of Tangyuan, such as Longfeng Tangyuan Series, Missing Tangyuan Series, Sanquanling Series and Youkang Series. There are eight-treasure nuts, black sesame seeds, mashed peanuts, rose bean paste, hawthorn, five kernels, peanut sesame seeds, sugar-free, halal, rice wine and so on.

2. When the supermarket is full of shopping in 88 yuan, a bag of glutinous rice balls or a small lantern will be presented, which is worth about 5 yuan.

Second, a snack street for Lantern Festival

A snack street is set up in front of big shopping malls and supermarkets, and about ten stalls are set up, including dumplings, Sugar-Coated Berry stinky tofu, fried sausage and mutton kebabs, etc., which are made on the spot. When shopping in 1 yuan, you can get a snack coupon worth 1 yuan, and when shopping in 2 yuan, you can get 2 yuan, and so on. Buy more and get more, and the supermarket is limited to a single receipt.

Activity Description:

1. Apart from going shopping and enjoying the lanterns, eating and drinking are also indispensable during the Lantern Festival. Eating some delicious snacks after shopping must be a great temptation for customers.

2. Set up a service office at the site. Customers can get snack coupons from the service office with the shopping receipt, and customers can buy snacks from the booth with the snack coupons.

3. Snack coupons are not convertible into cash, and there is no change.

4, snacks must pay attention to hygiene, to take certain measures to avoid the influence of oil smoke pollution and dust, at the same time to prevent the influence of natural wind and rain.

5. Snack booth setting: In addition to moving the snacks that some merchants already have to the site, you can also invite some local famous snack bars to make and sell them at the site.

6. In addition to spending with snack coupons, customers can also buy in cash, and the price of snacks must be clearly marked on the spot so that customers can see at a glance.

3. Enjoy the beautiful scenery on its auspicious days, and enjoy the Lantern Festival in Qi Le (dream)

Open up a Lantern Festival amusement area, set it up in the form of a grape trellis, and hang all kinds of lanterns, which contain all kinds of crossword puzzles. No matter whether you shop or not, you can participate in the quiz. If you guess correctly, you will get prizes, which are exquisite small gifts or shopping vouchers. The value is determined according to the difficulty of each crossword puzzle, and the prizes can be directly marked on the lanterns.

At the same time, rings and some folk acrobatic performances can be added in the amusement area.

ring: you can join the ring once after shopping in 1 yuan, with ten rings each time. If you are caught in the ring, you can take away what you have enclosed. The items in the circle are visited far and near according to their value. The overall value of items can be determined according to the full quota. The higher the full quota, the higher the gift value. Generally speaking, the value of goods should not be too high, one is to prevent high-value goods from being damaged, and the other is to reduce the full quota to increase the number of customers. Customers can also pay for the ferrule themselves.

folk acrobatic performances: some folk groups are invited to perform acrobatic performances such as dragon dancing and monkey playing, so as to increase the lively atmosphere of the Lantern Festival.

note: the garden layout must be exquisite, and attention should be paid to maintaining order at the activity site. The start and end of garden activities can be sounded with firecrackers. Theme planning scheme of Lantern Festival in shopping malls 2

1. Foreword:

Lantern Festival is a traditional festival with China characteristics in China. On this day, watching Lantern Festival, solve riddles on the lanterns and Lantern Festival have lasted for thousands of years. In addition, because our country pays more and more attention to traditional festivals, it pays more and more attention. If you visit the shopping mall on this day, you will find that there are all kinds of riddles hanging in the shopping mall. If you guess correctly, you can get a beautiful small gift at the shopping mall service desk. This is the most common promotional activity of Shangchao Lantern Festival.

second, the theme of the event:

Lantern Festival

third, the time of the event:

the 11th to 15th day of the first month of 2xx

fourth, the content of the event:

Activity 1: lantern riddle guessing on the 15th day of the first month

During the event, lantern riddles are hung on all floors of this mall or shopping malls, and every customer can participate.

activity 2: eating sweet dumplings

during the activity, anyone who buys soup successfully in 2 yuan can give a small couplet with the word "Fu", and the more they eat, the more "Fu" they will have.

Activity 3: During the activity of celebrating the Lantern Festival, anyone who has bought 6 yuan in this shopping mall or shopping mall can exchange a Lantern Festival ticket and a dumpling at the service desk with the receipt. Those who are full of 12 yuan will get two tickets for Lantern Festival, one for glutinous rice balls and one for pistachios, and so on, and get different gifts.

Activity 4: Make Yuanxiao, make dumplings, and compare who is the happiest

During the activity, a dumpling-making contest was held. In the early stage of the activity, publicity was conducted among customers in the form of DM. Anyone who is interested can participate, and the registration conditions are not limited. In addition, managers of major shopping malls or other famous people were invited to serve as judges for evaluation, and corresponding awards were set. The first prize can be sent to the whole family in the province for two days, and the second prize can be given. Theme planning scheme of Lantern Festival activities in shopping malls 3

This year, Lantern Festival and Valentine's Day are relatively concentrated. In order to seize the holiday business opportunities and create better sales performance, we will set up a new century image of "all goods, excellent quality and good service" through the form of "Lantern Festival riddles" to focus on organizing commodity promotion activities.

first, the theme of the activity:

Lantern Festival in the new century

second, the activity time:

2xx x x (the 13th day of the first month)-February 12th (the 15th day of the first month)

third, the activity plan:

the new century is booming, and the Lantern Festival is over

. Highlight the traditional cultural atmosphere and the characteristics of complete varieties and excellent quality of glutinous rice balls in the new century, launch various special glutinous rice balls and gift boxes to guide customers to send glutinous rice balls during the festive season, and launch some special sales promotions to boost sales.

Activity 2: Celebrate the reunion and eat the Lantern Festival solve riddles on the lanterns jackpot

A crossword puzzle amusement area will be set up on all floors. Customers in the new century can take part in guessing whether they are shopping or not, and a prize will be given to anyone who guesses the answer. Customers who guess the answer please go to the main service desk to collect the prize according to the number.

Rules of the game and methods of winning prizes

1. I must paste the answer on the riddle.

2. Only after the certificate is confirmed by number can it be collected. Each person is limited to three times a day.

3. You can get it only after you register with valid documents (ID card, student ID card, driver's license, etc.).

Activity 3: Celebrate the reunion, eat Yuanxiao, and send red envelopes at the opening ceremony

During the activity, 1 customers before entering the store every day will be distributed with a free "Yuanxiao coupon", and customers will collect Yuanxiao at the service desk with the Yuanxiao receipt in the red envelope and the shopping receipt over 2 yuan.

Activity 4: Celebrate the reunion, eat Yuanxiao, get a shopping discount and give gifts

After 92% discount on normal goods, send one package of glutinous rice balls to 1 yuan (shopping mall products are not discounted to 1 yuan, and cosmetics are 97% discount to 1 yuan), and send two packages to 2 yuan. The receipts can be accumulated on the same day, buy more and send more, and so on. (Membership card can earn points)

(yellow platinum, alcohol, tobacco, mobile phones, goods with special prices and reduced prices are not allowed to participate, and down jackets are not allowed to participate at a 28% discount)

Fourth, store layout:

A. Inside the store:

1. Regional layout makes the store visual, characteristic and attractive to customers.

2. change the decorative materials in the store to increase the freshness of customers to our store and constantly enhance the corporate image.

3. Make a batch of shopping tips to create a good shopping atmosphere and increase customer confidence.

4. Promote the theme promotion activities in important positions.

5. Shopping malls broadcast rolling promotional activities and special information.

6. change the stairs to the slogan of the lantern festival, "dumplings in the new century are especially sweet" or "red lanterns are hung high, and the lantern festival is full of prosperity", and the lantern festival food street in the shopping mall hangs the lantern festival shape made of KT board for decoration.

7. The corridor in the non-staple food area of the shopping mall is painted with rose background, and the ground is laid, thus creating a festive atmosphere in the prosperous shopping mall. (for Lantern Festival and Valentine's Day * * *) The entrance floor and exit floor of the shopping mall are painted and decorated.

8. Make Lantern Festival riddles, and hang and decorate them in place on the 12th day of the first month (before the event).

9. The Lantern Festival and Valentine's Day decorations in shopping malls should be considered together, and * * * should be decorated together.

B, outside the shopping mall:

1. Make a photo page at the entrance of the shopping mall to publicize the theme promotion activities

2. Decorate the entrance columns and place rainbow doors outside the door to increase the festive atmosphere. Theme planning scheme of Lantern Festival activities in shopping malls 4

Lantern Festival is a traditional festival with China characteristics in China. On this day, watching Lantern Festival, solve riddles on the lanterns and Yuanxiao has lasted for several thousand years until today. In addition, more and more attention has been paid to traditional festivals in China. If you go to the supermarket on this day, you will find that there are all kinds of puzzles hanging on the decorations in the supermarket. If the answer is correct, you can go to the supermarket service desk as a gift. This is the most common business promotion during the Lantern Festival.

1. Theme of the event:

decorations of XX make dumplings

2. Time of the event:

February X, 221

3. Content:

1: XX lantern riddles to guess

During the event, lantern riddles will be hung on every floor of this market or supermarket, and every customer can participate in this riddle.

Activity 2: Eating Tangyuan is almost a love story

During the activity, anyone who buys soup to finish 2 yuan can send a picture with the letter "F", and the more they eat, the more blessed they are.

Activity 3: A "Lantern Festival Voucher" for dumplings and cigarettes

During the election campaign, all people who bought 6 yuan in shopping malls or supermarkets can exchange a "Lantern Festival Voucher" with the small motion service desk and a jiaozi. People who are full of 12 yuan can pay attention to two things at the Lantern Festival, namely, the convertible glutinous rice balls and a happy meal, and so on, and can realize different gifts.

activity 4: making glutinous rice balls and making dumplings in jiaozi. During the most reunion

festival, the latter held a contest to make dumplings in jiaozi. The activity was publicized in XX customers through hair, and anyone who is interested can participate. Any registration conditions, in addition, invite major market managers or other well-known figures as judges to compare and establish corresponding awards. The first one can send a two-day tour at home, the second family art as a prize, and a family gathering table. The consolation prize will be awarded as a delicate gift.

iv. Activity cost: planning scheme for the theme of Lantern Festival activities in shopping malls. 5

I. Activity time:

2xx February 1-2

II. Activity content:

1. Shopping with dumplings:

68 yuan (Juxian, Junan Store 58 yuan) was bought at one time from February 26 to 28.

2. Guessing fans:

Hanging fans in the store from February 16 to 21, you can get a beautiful gift worth 3 yuan if you guess, and prepare 2 fans every day until you finish guessing.

3. Opening gas station:

During the Lantern Festival, the opening time of students is just around the corner, and all kinds of school supplies, daily necessities, bags, sports and sports are promoted at shocking prices. Students' clothing, leisure clothing and other winter clothing sales promotion.

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