What does it mean that telecom companies love WIFI?

"Love WiFi" (SSID is "aWiFi"), users can use mobile devices such as mobile phones and tablets to connect to "aWiFi" and get free online time by watching advertisements and downloading applications; Partners in advertising, content and data pay for telecommunications. At present, the backward operation of WiFi includes two types of products: WiFi-loving merchant alliance business and WiFi-loving advertising business.