What should we pay attention to in bookstore design?

Bookstores can always add peace to the noisy life of the city. Although our lives have been captured by electronic screens, reading can still bring people a bath of the soul. A good bookstore should have different sections. Generally speaking, book exhibition area, reading area, cultural and creative product area and children's reading area are all very common designs. In this way, people can find what they want in their respective partitions. In addition, the design of bookstores should pay attention to some matters in order to continue to make profits and survive. So what are these precautions? Let's take a look together. What sections should the bookstore design?

1, book exhibition area

The whole bookstore space can use warm lights, and the soft light just falls on the bookshelf where books are displayed, so that books and readers are shrouded in leisure and tranquility.

Rows of neatly arranged bookshelves also leave a distance suitable for 1-2 readers to walk back and forth, and both sides are full of books, which makes people unconsciously slow down and browse quietly.

2. Children's reading area

The division of consumer groups is very important. Children are not like adults, so the design of children's reading area should be childlike.

3. Wenchuang Gift Zone

It is difficult to make a profit simply by selling books. Cultural and creative products with higher added value certainly need a special field of their own.

4. Reading area

Of course, the design of the reading area should be quiet, and there should be literature and art. It is also good to sell some coffee by the way. It can also increase the income of bookstores.

Matters needing attention in bookstore design

1, book display

Book products are similar in appearance and the same in material, unlike other products, and there are many kinds of books, so they have to be classified according to standards. Books in shops in China are basically classified according to the library classification of Renmin University of China and the library classification of China. Therefore, bookstores, regardless of size, have a formal unity in book display. On this basis, each store has its own methods.

The art of bookshelves. Bookshelves have many forms and customs, and different combinations will bring different effects. Developing the store's business space and cleverly setting up bookshelves can also play the role of recommending books. Many bookshelves have small bookshelves on the side walls at both ends to hold several books, so that the corridor between two rows of bookshelves is no longer a blank area for books. This kind of bookshelf often puts some books that are selling well, which is specially used to catch readers' attention when they are slowly or paused because of the crowd.

2. Book shopping guide

Computer query. At present, many well-equipped bookstores have established a "book database system", and several computers are placed in the store for readers to inquire by themselves, or there are special people to help them. This makes it convenient for readers who come to the bookstore with a clear purpose and look for designated books.

Broadcast shopping guide. This practice is an extension of book promotion from vision to hearing, which avoids the intense competition for visual attention, finds a new way to compete for auditory attention, and spreads more pertinently in a certain range. Considering the actual needs, broadcast shopping guide only appears in large book malls at present, and its main contents include broadcasting new book information from time to time and notifying special events.

Step 3 create an atmosphere

Operating a bookstore is actually a business space, and books play the role of media besides commodities; Attract readers to a space full of culture, enjoy reading as much as possible, and then promote book sales.

Create an atmosphere at the entrance of the store. Some bookstores are located on the ground floor, and there are three turnouts from the population to the store. Bookstores make full use of this transitional space, set up leaderboards, post slogans and pictures, create an atmosphere of baptism, make people calm down and quiet down, and then formally enter the store and stay in the book space.

Provide services. Providing services for readers is an important part of creating a bookstore atmosphere. In addition to the intangible services such as the timely appearance of waiters and enthusiastic answers to readers' inquiries, it also lies in the tangible services on the hardware. In addition to the book bag with the name of the store, there are also bookmarks specially for book buyers. The service is comprehensive.

4, the use of marketing

The narrow sense of store layout is static, but in this era of fierce market competition, it is not enough to simply prepare for customers to come to the store. Attracting customers to the store through various marketing means has become the dynamic content of the store layout in a certain sense.

Short-term effect By holding large-scale activities, the sales tension of the whole store will be maximized, and a certain book or the whole book will sell well in a short time. Using the influence of film and television dramas, consciously promoting related books and holding celebrity signature book sales activities can play a certain short-term effect.

The long-term effect is different from the immediate short-term effect. The long-term effect focuses on establishing, maintaining and promoting the cooperative partnership with customers, so we should use relationship marketing. Many bookstores offer membership system and enjoy discounts and other benefits. Good bookstore design needs to pay more attention to details and fully mobilize readers' multiple senses.