What are the new media promotion platforms?

Who are the readers of the new media promotion platform?

Readers are definitely the new media platform of computer newspaper. Whether it is content arrangement, reading experience or practical information, it is tailor-made for enterprise users. At present, the circulation of computer newspaper orders has remained above 600,000 copies, which is far ahead among similar media and accounts for more than 75% of the domestic market share of scientific and technological media. In the brand selection activities jointly organized by the World Economic Forum and the World Brand Lab, Computer News was selected as one of the top 500 most valuable brands in China for five consecutive years.

What are the marketing channels of new media?

There are many kinds, I don't know which one you want to know! ! Baidu, find the end of public relations. There are the most methods, please refer to.

What knowledge must be mastered about the promotion of new media?

All new media operations have lost fans. You must have your own fans quickly. After the interactive update, having fans may not necessarily become your group. You have to operate slowly, let the fan base accept you and bring new users and fans. Remember to advertise rigidly, that's a no-no. Everyone will want you to advertise all day. Like space, it takes time. Everything else is nothing.

What are the new media publicity methods?

There are many reasons, but at least one, the country began to pay attention to the network together, and the crowd concentrated on new media.

How to effectively choose media publicity methods

There are various publicity methods, such as TV, newspapers, radio, websites, publicity vehicles, posters, banners, leaflets, pamphlets, blackboard newspapers and so on. All kinds of publicity methods have their own advantages and disadvantages, and should be used flexibly according to the specific situation in concrete implementation. (1) Broadcast, television, newspapers, internet and other media. Radio, television, newspapers, internet and other media publicity has the advantages of wide coverage and lively form, which is suitable for centralized publicity and special publicity in key periods. (2) Posters, posters and slogans are suitable to be posted or placed in roadside, residential areas, enterprises, public canteens and other places that do not affect the beautiful environment and are eye-catching. (3) Posters, posters or windows are the propaganda positions of communities or enterprises, which are suitable for the publicity of regular knowledge at all stages of census. (4) distributing leaflets and brochures at the entrances and exits of enterprises or companies, stations, cinemas and shopping malls. Their contents should be short and pithy, mainly focusing on publicizing the purpose and significance of the census and the knowledge that the census objects should cooperate with according to law. (5) Warm and practical exquisite small items such as desk calendars, pens and paper cups have the advantages of long storage time and being accepted by the masses, but the coverage is not wide. (6) Knowledge contests and entertainment programs are suitable to be held in front of downtown shopping malls and crowded squares on weekends or holidays, and can receive excellent results. (7) Consultation activities can include online prize-winning consultation activities and hotline prize-winning consultation activities to attract public participation; You can also use weekends or holidays to carry out on-site face-to-face consultation activities. (8) Banners and colorful flags can render the atmosphere well because of their bright colors, and can be hung or inserted selectively in the publicity stage. (9) It is an excellent propaganda method to publicize the purpose and significance of economic census to peers or relatives and friends by visiting relatives and friends. (10) Send text messages for publicity. Because mobile phones can be carried around, they have a huge group of merchants and users, and are not limited by time and region; Because of its low cost, high arrival rate, simple operation, high speed and rich personality, SMS is a low-cost and high-efficiency propaganda means.

What are the better publicity effects from the media platform now?

Today's headlines, WeChat official account, Weibo, etc. Of course, it depends on which platforms your advertising type is suitable for.

What are the better media platforms?

1, WeChat public platform

Wechat? There seems to be nothing to say, and everyone knows it The carrier is the WeChat mobile phone client, which has a large number of users and excellent marketing effect. Its public platform is the hottest at present.

2. Mi Chat Subscription Publishing Platform

VIP account subscription publishing platform. At present, there are 270 million registered users of Mi Chat, and VIP accounts are invited.

3. Sohu News from the media platform

It is said that Sohu news client was the first to be installed (but nobody seems to take it seriously), and its self-media platform is also very powerful, with simple background and convenient release. It takes Lu Songsong almost only a few seconds to publish an article on this platform. If the traffic is ok, individual articles will have thousands of readings.

4. Netease news media open platform

The article you sent will appear in the mobile client of Netease News, and Netease News is an app that I must install, and the editor inside is very picky.

5. Netease Cloud Reading Open Platform

This platform is highly recommended. Cloud reading adopts the RSS feed of the website, which saves the webmaster the trouble of updating the content. If you have a website that outputs RSS directly to the cloud for reading, this platform is the most complete and comprehensive content published by my blog at present. The registration process went smoothly, but there was no recommendation and little traffic.

6360 self-media platform

The recent update is a bit slow, which may be due to insufficient media attention, but there are many traffic portals from 360, and the article has gained a lot of traffic. Several articles in my blog can get 4000+ hits a day after they are put on the home page.

7. Baidu Baijia from the media platform

I use Cheng Lingfeng's case as an introduction to tell you that when you come to Baidu, I will give you money directly, and all the advertisements of Baidu Alliance will be sent to media people. It seems difficult to apply. Application method [e-mail protection]

8. Today's headline media platform

The review of the article is slow, but the data is particularly eye-catching. Often some interesting articles can reach 600,000 readings and thousands of collections.

9. Micro-Amoy Public Platform

Anyone who entered the micro-amoy early can get the official recommendation. It's a little late now, but it's very suitable for Taobao sellers and taobao guest to register. Log in to the background with Taobao ID. The account operator of this information flow will come from Taobao merchants, media organizations, or opinion leaders in a certain consumer field.

10, Sina Weibo fan service platform.

WeChat official account of Sina, click on my home page-Manage to find this function, only for +V users. I also registered, and the information was sent in the form of a private letter. The arrival rate of information is high.

1 1, Yixin public platform

Well, it's actually quite difficult to gather audiences, mainly because there are too many marketers and few real users. Netease and China Telecom jointly launched "Easy Letter" which has most functions of WeChat, but the biggest difference between Easy Letter and WeChat is that it can send short messages to users through Easy Letter.

12, current public account

Hehehe, I won't comment if I haven't used it.

13, contributed by Lu Songsong blog.

Hehehe, after writing so much, I also want to tell you that submitting your article here can get a lot of exposure, and your article is likely to be pushed to these self-media platforms by me, which saves trouble and effort. The premise is that your article should be excellent enough.

14, fetion public platform

The awesome thing is that it can also be pushed to the mobile phone in the form of SMS, which is an advantage, but it doesn't feel very good. 1 The public platform launched by China Mobile is very troublesome to be certified, and it is necessary to fill in a form, submit a business license and build an official seal.

15, Tencent Media Public Platform

It can be released simultaneously with WeChat public platform, mainly for Tencent news client, but the service is relatively general.

16, Small I Media Platform

The emerging self-media platform is doing well at present, and the click-through rate is not bad.

17, Phoenix News Media Open Platform

Registration and review are relatively smooth, but there are great limitations. For example, if you have Tencent, you can't put it. ...

How to use the new media platform to serve their own publicity?

As long as you promote the new media platform through the Internet, there are the following ways, all of which are free channels. You can choose according to the characteristics of your products:

I. Official channels

1, in the station: own website and APP advertising space, short message channel, in-station letter, pop-up window, etc.

Note: official internal channels are also good promotion positions, which should be used reasonably.

2, SEO: official website ranking, encyclopedia, know, post it, news source.

Note: this piece is very suitable for cold start. If you have the ability, set up a professional team to rank the stations and rank news source, which is known to all enterprises. Post it, cultivate in the early stage, and harvest in the later stage. Key point: Understand the rules of search system.

3. Official media: service number, subscription number, Weibo official number, official blog and official community.

Note: the service number should be used as a product to grasp the product needs of users; It is necessary to spread the subscription number and grasp the information needs of users. WeChat and Weibo can make matrices; Blogs have fallen; The community is extremely difficult and has achieved good results.

4. News from the media: Tiger Sniff, 36Kr, Baidu Baijia, Today Headline, Sohu, Netease, Tencent, Sina from the media.

Note: Cold start is required.

5, video from the media: Youku, Tudou, Iqiyi, Sohu, Sina Video

Note: Same as above.

6. Others: such as customer service, sales, stores, agents, etc.

Note: It is very important to rationally integrate official internal resources. A salesperson visited 100 users, but ultimately failed to clinch a deal, but it produced substantial publicity benefits for the enterprise. Now it is good to use offline resources to get APP downloads and real users. It can also integrate the publicity effect of the store.

Second, community channels.

This is the core battlefield of SoftWide. Apple, Samsung and Uber all like to do this. Before the product goes online, they will do various warm-up activities and content marketing. When you see a lot of people discussing Apple's new products in the forum, please don't believe it's all spontaneous. There are many water army and bloggers in it. In fact, Uber has maintained deep cooperation with bloggers in various comprehensive and vertical fields in China. It is a common phenomenon to carry out community marketing of automobiles, beauty cosmetics, maternal and child products and electronic products.

1, comprehensive: QQ space, Renren.com, Douban, Zhihu, Tianya.

Note: Zhihu has a high weight and many QQ space users.

2. Vertical: Ctrip travel, cellular travel; Car home, Easy Car Network; SouFun and Anjuke; Hot mom gang, baby tree

Note: Vertical communities often have extremely high user quality and great marketing value, but communities have dealt a serious blow to marketing. A better way is to find KOL for implantable marketing, or you can find a writer to shoot original videos and pictures, and then do high-quality content marketing after writing a copy.

3, social: WeChat group, QQ group, Douban group.

Note: the labels of social groups are very clear, and it is easy to find the target users, but they also have strong resistance to advertisements. You can have a good relationship with group owners and carry out marketing; If the government wants to set up a group matrix, it is suggested to guide activists to set up groups spontaneously. For example, most travel websites have user-built exchange groups all over the country.

What is the media? What are the classifications?

1. The so-called media refers to the media that disseminates information, or, in layman's terms, the propaganda platform. Anything that can provide a platform for information dissemination can be called media.

2. The four traditional media are: 1, newspapers; 2. TV; 3. broadcasting; 4. magazines; In addition, there should be outdoor media, online media and new media, such as short messages.

With the development of science and technology, new media, such as IPTV and electronic magazines, are gradually derived. They are developed on the basis of traditional media, but they are qualitatively different from traditional media.

In order of appearance:

1, newspapers and periodicals should be the first media;

2. Broadcasting should be the second media;

3. Television should be the third media;

4. Internet should be called the fourth media;

5. The mobile network should be the fifth media.

1. What is the media? What types of media are there?

1. The so-called media refers to the media that spreads information, which is a publicity platform in layman's terms. 2. The four traditional media are: 1, newspapers; 2. TV; 3. broadcasting; 4. magazines; In addition, there should be outdoor media, online media and new media, such as short messages. With the development of science and technology, new media, such as IPTV and electronic magazines, are gradually derived. They are developed on the basis of traditional media, but they are qualitatively different from traditional media. According to the order of appearance: 1, newspapers and periodicals should be the first media; 2. Broadcasting should be the second media; 3. Television should be the third media; 4. Internet should be called the fourth media; 5. The mobile network should be the fifth media. However, in terms of its importance, applicability and effectiveness, today's broadcast is tomorrow's TV. Television has gradually become the second media, while the Internet has gradually risen from the fourth media to the first media. Although the advertising revenue of TV has been increasing substantially, it is an indisputable fact that advertising cakes are increasingly divided by new media such as the Internet, outdoor media and reformed print media. At the same time, print media has covered newspapers, magazines, picture books, envelopes, calendars, three-dimensional billboards, neon lights, floating in the air, LED billboards, light boxes, outdoor TV walls and other advertising platforms; Broadcast media also covers advertising platforms such as radio and television. Based on this, as far as its current suitability is concerned, the media should be divided into three categories according to its form, namely, 1, and the print media mainly includes printing, non-printing and photoelectricity. 2. Broadcast media: mainly including radio and television advertisements (subtitles, signs, movies, television). 3. Online media: mainly including online index, print, animation, forums, etc.