Measures of Guangzhou Municipality on the Administration of Outdoor Advertisements and Signboards

Chapter I General Provisions Article 1 In order to strengthen the management of outdoor advertisements and signboards and create a clean and beautiful city appearance environment, these Measures are formulated in accordance with the provisions of the Advertising Law of People's Republic of China (PRC), the Regulations on the Administration of City Appearance and Environmental Sanitation of the State Council and the actual situation of this Municipality. Article 2 These Measures shall apply to the establishment and management of outdoor advertisements and signboards within the administrative area of this Municipality.

The publication, registration, content review, supervision and management of outdoor advertisements and signboards within the administrative area of this Municipality shall be implemented in accordance with the Advertising Law of People's Republic of China (PRC) and relevant laws and regulations. Article 3 The term "outdoor advertising" as mentioned in these Measures refers to the use of outdoor venues and buildings to publish commercial or public welfare advertisements, including:

(a) the use of outdoor venues, roads, tunnels and other municipal facilities, buildings (structures) set up display panels, neon lights, luminous fonts, electronic display screens, electronic flip devices, public advertising columns (including publicity columns, enlightenment columns, warning columns, bulletin boards, posters, etc.). ), physical models and other advertising facilities;

(two) the use of public facilities such as bus stops, bus shelters, newsstands, telephone booths, etc. Set up advertising facilities such as exhibition boards, light boxes, windows, etc. or draw and post advertisements by using the fence on the construction site;

(three) the act of setting up advertising facilities outdoors in other forms such as cloth, balloons and inflatable devices.

The term "signboard setting" as mentioned in these Measures refers to the behavior of organs, organizations, enterprises and institutions, other organizations and individual industrial and commercial households to set up signboards, light boxes, neon lights and text symbols indicating the name, font size and logo of their own units in their business premises and offices. Article 4 The municipal administrative department of urban management is the competent department of outdoor advertisements and signboards in this Municipality, responsible for the supervision, management and comprehensive coordination of outdoor advertisements and signboards, and organizing the implementation of these Measures. District and county-level city administrative departments shall, in accordance with their functions and powers, be responsible for the supervision and management of outdoor advertisements and signboards within their respective jurisdictions.

The administrative department for industry and commerce shall perform the statutory duties of the advertising supervision and management organ and be responsible for the examination, supervision and management of outdoor advertisements and signboards.

Urban management comprehensive law enforcement agencies are responsible for investigating and dealing with acts of setting up outdoor advertisements and signs in violation of these measures. Article 5 Urban management administrative departments, industrial and commercial administrative departments, urban management comprehensive law enforcement organs and other outdoor advertising and signboard management departments shall follow the principles of resource integration, information sharing and business collaboration, gradually apply network technology to exercise administrative functions such as administrative examination and approval and supervision online, and establish an electronic information retrieval system to facilitate public inquiry, supervision, examination and approval and law enforcement. Article 6 The setting of outdoor advertisements and signboards shall conform to the requirements of urban planning and urban appearance standards, adapt to the functions of urban regional planning, and coordinate with the building style and surrounding environment.

Outdoor advertising and signboard facilities shall be firm and safe, and shall not affect the function of the building (structure) itself and the ventilation and lighting of adjacent buildings (structures), and shall not hinder traffic and fire safety.

Outdoor advertising and signboard facilities shall meet the requirements of energy conservation and environmental protection. Advocate outdoor advertising and signboard facilities to adopt new technologies, new materials and new processes. Chapter II Planning and Standardization Article 7 Outdoor advertising planning includes outdoor advertising special planning and outdoor advertising setting planning.

Outdoor advertising special planning by the municipal administrative department of urban and rural planning organization, approved by the Municipal People's government after the promulgation and implementation. The special planning of outdoor advertising should control the total amount and layout of urban outdoor advertising, and determine the road sections, areas and planning guidelines that allow or prohibit the setting of outdoor advertising.

Outdoor advertising planning shall be organized by the municipal and county-level urban management administrative departments according to the special outdoor advertising planning and urban appearance standards, and shall be promulgated and implemented after being reported to the municipal and county-level municipal people's governments for approval. Outdoor advertising planning should be clear about the location, location, form, specifications and colors of outdoor advertising.

Outdoor advertising planning approved by the municipal and county-level municipal people's governments shall not be changed at will; If adjustment is really necessary, it shall be reported to the municipal and county-level municipal people's governments for approval in accordance with the original examination and approval procedures. Eighth outdoor advertising and signs set norms by the municipal administrative department of urban and rural planning in conjunction with the municipal administrative department of urban management organization, promulgated and implemented after the approval of the Municipal People's government.

Outdoor advertisements and signboards shall specify the requirements for design, production, installation, maintenance and safety inspection in the specifications for outdoor advertisements and signboards. Ninth construction, environmental protection, public security, industry and commerce, quality supervision, safety supervision, transportation, meteorology and other relevant functional departments. The establishment of outdoor advertising planning, outdoor advertising and signboards shall solicit opinions, and listen to the opinions of experts, industry associations and the public through hearings, argumentation meetings and symposiums. Tenth in any of the following circumstances, outdoor advertisements and signs shall not be set up:

(a) the Municipal People's government to determine the state organs, schools, scenic spots, cultural relics protection units, memorial buildings, representative modern buildings and landmark buildings (except signs);

Using urban bridges and overpasses;

(three) the use of building roofs;

(four) the use of building glass along the street;

(five) endangering the safety of buildings or using dangerous buildings and illegal buildings;

The use of traffic safety facilities and traffic signs;

(seven) affecting the use of municipal public facilities, traffic safety facilities and traffic signs;

Extending above or across the road;

(nine) hinder the use of barrier-free facilities;

(ten) the use of street trees or occupation, damage to green space;

(eleven) hinder the normal life of residents, damage the city appearance or architectural image;

(twelve) other circumstances stipulated by laws, regulations and rules.