Fengda Express

Fengda Story

--Sidenotes of the symposium celebrating the third anniversary of the establishment of Guangdong Express Industry Association

In the southern country of Guangdong, there is a little-known, silent Fengda Express is a private express delivery company that is dedicated but has a prominent reputation in the industry and is famous for its collection of payments.

On August 18, 2010, a brightly lit hotel on Yingtian Road, Guangzhou hosted a symposium celebrating the third anniversary of the establishment of the Guangdong Express Industry Association. The celebration was attended by the Guangdong Postal Administration. Director Luo Jianqing, Association President Li Qingxi and other leaders. Invited by the association, Guangdong Fengda Express Co., Ltd. attended the meeting. The leaders at the meeting listened carefully to the voices of the business representatives. The most impressive speech was the speech of the representative of Fengda Express, which gave us the opportunity to learn about the real Fengda, which has developed along with the pace of Guangdong's opening up and reform and is full of magic. Express story.

From a passenger to the chairman of three companies

Speaking of Fengda Express, I have to first introduce the story of Liang Sanxing, the managing director of Fengda Express.

Liang Sanxing, who was in his forties, was born in a small village on the southwest coast of Guangdong. Like all Cantonese people, Mr. Liang has the Cantonese character of hard work, hard work and the spirit of seizing opportunities, pioneering and innovative.

An accidental opportunity allowed this young and strong young man to embark on the road of express delivery. From then on, he developed his ambitions and created a life full of magic.

Let us turn back time seventeen years ago. In the spring of 1993, at a crossroads in Huangcun, Guantai Road, Dongguan, a young man riding a Fortune 125 motorcycle kept scanning the pedestrians. This very ordinary passenger at the time is what we are today. I want to talk about the leader of Fengda Express - General Manager Liang Sanxing. But this time it was not his customer who was waiting for him, but a salesman from Lianhuan Express Company who was riding a motorcycle to deliver express. Under the persuasion of the salesman, Liang Sanxing became an express salesman. From then on, Liang Sanxing bid farewell to his passenger career and began his arduous entrepreneurial journey in the express delivery industry.

In the early days of reform and opening up, the express delivery industry was an industry exclusively controlled by the State Post, and the policy did not allow private enterprises to engage in the express delivery business. As trade between the province and Hong Kong increases, express logistics between Hong Kong and the mainland has become a bottleneck. For example, a factory needs an urgent item. It is said today that it will be required tomorrow, but according to normal channels, it will take a week to go through customs declaration, and no one can wait. During this period, many goods passing through Hong Kong were transported to the mainland by private individuals, and a kind of professional "courier" came into being, traveling between Shenzhen and Hong Kong every day. This was the early trend of provincial and Hong Kong express delivery.

At that time, there was no threshold in the express delivery market, and the government rarely interfered. You could just pick a company name, print some waybills, set up a table, and install a phone to engage in express delivery business. After receiving the express shipment, it will be resold to a transportation company with provincial and port transportation qualifications for delivery. It will also accept the entrustment of Hong Kong customers to collect and deliver express shipments. At the beginning of the business, Liang Sanxing's team was also like this. They didn't have a single car and only had a few motorcycles. Some express items with long distances have to be sent and delivered by long-distance buses.

Mr. Liang believes that God rewards hard work, and every hard work will bring you wealth. After hard work, there will always be rewards. Finally, Huangtian paid off. Mr. Liang’s team has made great progress, its performance is booming, and its scale is getting bigger and bigger like a snowball. Not long after, Mr. Liang bought his first car - a 0.6-inch pickup truck commonly known as a "four-wheeler", and then bought a large imported truck more than ten meters long.

Later, the owner of a Hong Kong express company admired Mr. Liang’s personality and established a cooperative relationship with him. This company is now Express Express. Thanks to Mr. Liang's efforts, Express Express has achieved rapid development in Dongguan. It has successively established branches in Guangzhou, Foshan, Jiangmen, and Zhongshan in the Pearl River Delta. It can be said that Mr. Liang has contributed a lot to the rapid achievement today.

Beginning in 2001, Express Express implemented a change in its business model. Mr. Liang’s company was forced to interrupt its cooperation with Express Express and instead defected to a company under the Guangdong Provincial Transportation Group with provincial and port transportation qualifications. A subsidiary of VIA Transport Company, it continues to engage in express delivery business between the Pearl River Delta and Hong Kong. Not long after, it broke up with VIA and became the partner of Hong Kong Beijing-Guangzhou Express in the Pearl River Delta.

Make up your mind and set up your troops

After experiencing a series of joys and sorrows, Liang Sanxing deeply realized that in order to gain a foothold and develop in the increasingly competitive express delivery industry market, It is necessary to create its own brand and independent express delivery operation network. Therefore, in 2002, Dongguan Fengda Express Co., Ltd. was established. Mr. Liang did his best to use all the wealth accumulated over the years to build the express delivery network. At the same time, he established offices in Guangzhou, Foshan, Dongguan, Zhongshan, Jiangmen and other regions. It has a direct express delivery network, and other places adopt the franchise model. Fengda Express's network in the Pearl River Delta and even the entire Guangdong Province is increasingly improving, and Fengda Express has achieved rapid development. Not long after, Hong Kong Fengda Express Company was established. In 2006, it established a strategic partnership with CCES Express Company, and Fengda Express has since extended its business to the whole country.

After years of development, Fengda Express has purchased a number of modern express sorting lines with its strong economic strength, adopted express delivery management system software with online computer query functions, and has several express delivery companies in Guangdong Sorting yards, dozens of branches, hundreds of business outlets, thousands of diligent and responsible business personnel, and tens of thousands of square meters of business premises. Main line trains adopt a point-to-point direct delivery mode, and most express shipments in the province can truly arrive in the morning and evening, and arrive early in the evening. Fengda Express has become an information-based and professional large-scale regional express company.

Fengda Express took the lead in introducing the professional E3 express management system software, implementing a barcode cargo tracking management system throughout the process, and monitoring the status of cargo circulation in real time. The convenient reconciliation system minimizes cash flow and avoids payment risks.

Be prepared for danger in times of peace and respond calmly

Since 2006, competition in the express delivery industry has become extremely fierce. As fuel prices continue to rise and labor costs continue to increase, many express delivery companies that were once prosperous have begun to close down. Fengda Express, which focuses on truck transportation, has been tested like never before. A serious problem of how to survive is faced by Fengda operators. After research by the leaders of Fengda Center, corresponding strategies were adjusted in a timely manner. As competition in the express delivery market intensifies, accurate market positioning becomes particularly important. Based on its characteristics of having many people and vehicles and fast delivery, Fengda Express focuses on small-volume logistics and express operations, and uses payment collection and receipt signing as value-added services, cleverly avoiding the confrontation with other express delivery companies such as EMS and SF Express. Competition preserves strength and lays the foundation for future development.

By 2008, the global economy had experienced the impact of a rare financial crisis. In addition, oil prices continued to rise, and labor costs continued to increase. The express delivery industry entered a cold winter period. Many express delivery companies could not withstand the crisis. They went bankrupt one after another due to the test. Fengda Express promptly adopted policy support, network optimization and other countermeasures: reducing or exempting processing fees for some remote and difficult-to-operate sites and increasing delivery fees to help some disadvantaged sites tide over the difficulties; opening as many trunk line vehicles as possible to reduce the burden on sites burden; by using the strong to support the weak, small stations can be equipped with vehicles from large stations to pick up and deliver trunk express shipments nearby, so as to solve the worries of the stations.

Fengda Express has withstood the impact of the financial crisis with its strong internal strength, and its business has been increasing steadily. As of this year, the daily receipt volume exceeds 20,000, and the daily throughput of hundreds of tons of goods has become one of the few powerful express delivery companies in South China.

Under the constant impact of the new market situation, the senior management of Fengda Express is prepared for danger in times of peace and is full of a sense of urgency. They deeply understand that in China's huge express delivery market, no express delivery company can be the only one. It can only build its own brand, develop its own characteristics, seize market segments, and become bigger and stronger in unique fields. , the company can remain invincible for a long time.

In May 2010, in order to further develop mainland business and seize the mainland express delivery market, Fengda Express spent tens of millions to upgrade the company from "Dongguan Fengda Express Co., Ltd." to "Guangdong Fengda Express Co., Ltd. Company", promoting the Fengda Express brand nationwide.

At the second Internet Conference in 2010, Fengda Express sounded the clarion call to build a national brand and establish a corporate image. The company commissioned a well-known corporate planning company to establish a unified visual identity system, formulate a unified code of conduct, and conduct unified publicity and promotion. Under the leadership of Mr. Liang’s central team, Fengda Express has united its thoughts and actions to move towards the goal of building a high-grade, professional private express delivery enterprise.

In addition to making great achievements in the express delivery industry, Mr. Liang of Fengda Express has also made huge returns in barcode printing, logistics machinery, etc. Mr. Liang's multiple companies are interdependent and form a synergy, which greatly enhances their ability to withstand financial risks and lays a solid foundation for the company to remain invincible in an increasingly cruel market environment.

As trusted as you are, the original Fengda Express

The remarkable achievements Fengda Express can achieve today are inseparable from Mr. Liang’s unique business philosophy and people-friendly personality. . Many employees of express delivery companies come from rural areas, and their cultural quality is generally low, their service awareness is not strong, and they have rude service attitudes and irregular behaviors. Fengda Express Changdao's service concept of "As close as you are entrusted, original Fengda must be delivered" is to ensure that the express items collected and delivered by Fengda are as if they are delivered by yourself, and they must be delivered.

Fengda Express hires experts from time to time to train employees' service awareness and service skills to improve the service quality of employees.

In order to ensure the express delivery time limit, Fengda Express does not hesitate to cost, regardless of the price. June 2006 is the peak production season for electronics companies. A company called Dayang Electronics in New SEG Electronics City, Guangzhou entrusted Fengda Express to deliver a box of ICs to a factory for production and use. When sending the mail, the customer emphasized that it must be delivered in the afternoon, otherwise it would cause the factory to shut down, affect the delivery deadline, and have serious consequences. Unfortunately, a section of the Guangzhou-Shenzhen Expressway was closed for maintenance and construction at that time, so the receiving station immediately arranged a special car trip to deliver the express parcel to the receiving customer in a timely manner. The total cost of "special delivery" to Fengda this time was more than 200 yuan, and the express fee was only 8 yuan.

Strictly abide by the system and eliminate relatives for justice

The managers of Fengda Express deeply understand that rules and regulations are the legal guarantee for maintaining the normal operation of the company. Strict and clear rules and regulations have been formulated in all aspects of the company both internally and externally. , and strictly follow the system. The operation manual of Fengda Express is very detailed and detailed, just like the traffic police's detailed punishment rules for illegal violations. In some big cities, due to traffic congestion, vehicle restrictions and other reasons, delays in delivery occur from time to time. However, in order to strictly enforce the company system and be responsible to customers, Fengda Express will impose penalties for delayed delivery regardless of the reason. The article, how to punish, is clear at a glance, and the punished will also be convinced.

Fengda also has rules and regulations to follow in terms of yard operations, IT management, and site access and exit mechanisms. Fengda Express implements the last-place elimination system. Those employees and sites who are content with mediocrity, do not want to make progress, and violate the system will definitely be eliminated, and no one will be exempted. The expulsion from the Tangxia site this year is a good example. The Tangxia site in Dongguan was originally run by Mr. Liang's relatives. Due to neglect of management, its performance was getting worse and worse, and it failed to meet the center's standards. It was fired by the center in July this year.

Due to the catfish effect, employees within Fengda are chasing after each other and striving for the top; the site conducts training to strive to be a pioneer. This series of measures has greatly promoted the development of Fengda Express.

Practice yourself and enjoy abundance

Mr. Liang often educates high and middle management cadres to lead by example, practice it personally, and set an example. In Fengda, you often see cadres working together with frontline workers. In the goods yard, you can't tell who is the supervisor and who is the worker, because in order to speed up the sorting and delivery, they work together and have already become one.

The hard work and sweat of Fengda employees have not been in vain. Through their own labor, they have created fruitful results and also shared the joy of success. In Fengda, many salesmen have become site leaders through their own efforts. Many employees earn more than 10,000 yuan a month. Many of them have made enough money to buy cars, go home and build mansions, marry wives and settle down, and live a happy and happy life. Employees who worked silently in other positions also shared the fruits of the harvest through their hard work. Many sites use family members as the backbone and recruit close relatives to form "direct line troops", which contributes to team unity and stability and secure payment operations, and contributes to building a harmonious society.

Caring for employees and rescuing people in distress

During the establishment and development process of the company, Mr. Liang understands well that talents are the company's wealth and the key to the rise and fall of the company; self-righteousness loses people's hearts. It is difficult to achieve long-term success without hesitating talents. As the saying goes, those who gain talents will gain the world, and those who lose talents will lose the world. Although Mr. Liang usually has a serious expression and is unsmiling, at critical moments, he often values ??his talents like gold. The express delivery industry is a high-risk industry. Business personnel are racing against time outside for a long time. There are many people and vehicles, and safety accidents are extremely prone to occur. Mr. Liang often emphasizes employee safety issues and strengthens employee safety awareness education. In case someone has an accident, we mobilize our employees and provide money and effort to help them tide over the difficulties.

At about 2 pm on May 16, 2010, Huang Zhiquan, a salesperson at Fengda Network’s Heshan site, was unfortunately involved in a serious traffic accident while delivering packages at Shaping 1st Road, Heshan, resulting in a skull fracture and loss of life. He lost his sense of smell and was seriously injured in many parts of his body. The cost of treatment in the hospital was close to 40,000 yuan, and the arrears were more than 10,000 yuan. Due to the arrears, the hospital has stopped medication and treatment. Huang Zhiquan suffered great pain and his life was seriously threatened.

"When one party is in trouble, all parties support" is the traditional virtue of the Chinese nation and the virtue of Fengda people. All employees of Fengda Express sympathize with Huang Zhiquan's huge pain and serious difficulties. On June 24, 2010, the Personnel and Administration Department of Fengda Center issued an initiative to donate money to Huang Zhiquan to all departments and network sites of the center. At 12:30 noon on June 25, 2010, all departments of Fengda Center under the organization of the Personnel and Administration Department A donation ceremony was held for Huang Zhiquan. Mr. Liang Sanxing, the general manager of the company at the donation site, took the lead in donating money to Huang Zhiquan. Subsequently, several deputy general managers of the company, managers of various departments, employees and cargo yard operators actively donated money and dedicated their love and strength. This donation raised more than 10,000 yuan in one day, which promptly solved the urgent needs of Huang Zhiquan's colleagues.

When an employee has a serious illness and needs medical treatment, Mr. Liang always fulfills his duty and does whatever he can to save people in danger. In 2009, a customer service representative at the Fengda Express Triangle Station was unfortunately suffering from the serious disease "lupus erythematosus". Mr. Liang generously donated nearly 100,000 yuan to help the employee treat the disease, which enabled her to defeat the disease and regain her job. newborn.

In Fengda Express, there are many more touching stories like this...

Love is boundless, love is boundless

After years of building and Through hard work, Fengda Express has made great progress, and Mr. Liang himself has become a well-known outstanding entrepreneur. When he became rich, he never forgot his fellow villagers and arranged for hundreds of people from his hometown to work in his company, solving their employment problems. Born in a rural area, he is very concerned about the water conservancy construction in his hometown. In 2005, he donated tens of thousands of yuan to improve the water conservancy construction in his hometown. In Mr. Liang’s office, there is a plaque with the words “Love the hometown and support water conservancy” written on it, given by people in his hometown. It was a gift from the people of his hometown who were grateful for Mr. Liang’s charity.

In May 2008, a major earthquake shocked the world and caused a large number of casualties and property damage in Wenchuan, Sichuan. Full of sincerity, Fengda Express employees took the lead in responding to the government's call, taking the lead in donating funds, dedicating love to Wenchuan compatriots, and helping people in the disaster area rebuild their homes, demonstrating the social responsibility that a company should have.

In view of Mr. Liang’s achievements and philanthropic deeds, he won the honorary title of Yangdong County Outstanding CPPCC Member.

Don’t let the clouds obscure your vision, it is better to keep an eye on the long-term scenery

However, for such a company that is responsible for customers and has a kind social conscience, the development and growth of Fengda Express may be more difficult. The interests of some colleagues have been touched to some extent. They do not hesitate to use despicable means to slander and discredit Fonda Express, and continue to spread negative remarks about Fonda Express on the Internet to achieve their ulterior motives. Some dissatisfied people with ulterior motives also joined the ranks of accomplices. Out of personal anger, they deliberately slandered Fengda, as if they wanted to put Fengda to death. In order to attract attention, some unscrupulous reporters and media have irresponsibly amplified some hearsay information without investigation and research, in an attempt to cause a sensational effect and achieve the purpose of becoming famous.

For example, in 2008, a desktop computer sent by a customer was stolen. When Fengda was negotiating compensation, he refused to give in and threatened to discredit Fonda online if he could not meet his demands. Sure enough, they fabricated the false news that "Fengda ran away". In the same year, a female customer was confiscated for concealing the nature of the item and violating the regulations prohibiting the sending of liquid items by air. She illegally sent a liquid Mother’s Day gift and was detained. She unreasonably demanded full compensation from Fengda. After being rejected, she held a grudge. , concocted the despicable act of "condemning Fonda" in the Ocean Forum. The most outrageous thing is that the "Nanshan Incident" at the beginning of this year exposed the irresponsibility of some media and the ulterior motives of some individuals. The truth of the matter is: in early 2010, the Shenzhen Nanshan site that joined Fengda closed down due to poor management, and owed dozens of customers a total of RMB 70,000 to RMB 80,000 in unpaid payments. After Fengda headquarters and relevant government departments came forward, the owner of the Nanshan site, which was in a state of bankruptcy, reached a repayment agreement with the customer. The matter has been resolved, but some reporters exaggerated, saying that "the debt exceeds one million", and some media compared the matter with the collapse of DDS Express. The irresponsible reprinting and dissemination by some websites, media and individuals who do not know the truth has damaged the reputation of Fengda Express. What's more, some colleagues were jealous of Fengda's development and gathered some criminals to smash the Fengda Express headquarters, causing Fengda's property losses.

Every time Fengda Express was slandered, Mr. Liang, who acted in a low-key manner, always took the attitude of calming down the trouble and did not pursue the legal responsibility of the troublemaker, which showed the broad mind of a farmer! He firmly believes that rumors stop at the wise and fallacies influence the ignorant. All friendly customers who have received services from Fengda will be grateful and will continue to care and support the development and growth of Fengda Express. Fengda Express will continue to adhere to the service concept of "As close as you trust, Fengda will be the best" guided by her, and go further and further along the road of building an excellent modern express logistics enterprise.

Vision and Hope

Of course, Fengda Express has not yet achieved a universal reputation and is perfect, and will encounter some problems of one kind or another in the process of development, but we believe that in the future She has developed the skills she has developed over the years, and under the correct leadership of Mr. Liang and the tenacious hard work of all employees, Fengda Express will be able to overcome difficulties and continue to move forward steadily. In the near future, it will definitely develop into a well-received company. A famous brand express logistics company that respects and serves the public!