It is important to strengthen the brand, improve the company's valuation, and create high-quality internal corporate publications.

Uselessness makes great use.

Everyone knows that corporate publications are a waste of money and cannot directly generate value. But when a company becomes bigger and better, how to unify its thinking, how to express the company's values, how to use mission to gather strength, how to urge senior executives to learn and communicate, how to enhance the corporate image by strengthening the brand, one of the important carriers is, It’s really inseparable from the company’s internal magazine.

As for how to create an internal publication, I think we must first clarify what we want. Then we can determine how to do it, who to show it to, what to read, and how to do it with the best effect. In the end, we must achieve the results we want, so that we can make a good internal publication. If it fails to achieve our purpose, if people read it and throw it away, or don't even look at it, then it will be a pile of waste paper.

Let’s first look at what the company wants. For enterprises, survival and development are the most important. Whether it is survival or development, money is needed, which is profit. How to maximize profits and increase productivity at the same cost is a must. Where does productivity come from? Both ability level and work efficiency can be improved. The improvement of ability and level requires learning, and the improvement of work efficiency requires passion, attitude and spirit.

Now we can see that the main function of the internal journal is to let people learn knowledge, to unify their thoughts and improve their understanding, to stimulate their motivation and improve their combat effectiveness. Who should learn it? Managers are definitely the focus; what to learn? Ways of thinking, industry policies, company strategies, vision and mission, values, expertise, etc. The internal journal is a place and teaching material for learning. Not only do you learn by yourself, but you also lead a team to learn. You also need to submit articles regularly and conduct competitions and assessments. I don’t believe that executives are not improving, and I don’t believe that internal journals are ineffective. Then there is the issue of improving combat effectiveness, rallying people's hearts by publicizing the company's mission and vision, and infecting the masses with various publicity forms and specific practices to build a beautiful enterprise and a happy enterprise.

As for improving corporate image, demonstrating corporate strength, strengthening brand power, and increasing corporate valuation, these are all matters of chasing rabbits and trying to steal the sheep.

As for what form to use to produce internal publications, I think it should be done according to one's ability. Big companies don't say that, teams, outsourcing, sea, land, air and sky all come together, and they are really high-end. For example, Wanda and Tencent's internal publications are good, but they are not acceptable. But doing it well requires spending money, and you really can’t play without money.

If we have money, we can play like Wanda and others, but if we don’t have money, we still want to play, and we still want to play well, what should we do? First, seize the main group of people, which are company executives; build the main content, which is what the business owner or actual controller wants everyone to know, and what is inspiring and inspiring. The paper version must be available, and the number of copies does not need to be too large. Make sure that managers and project leaders have one copy. The electronic version must be available on mobile phones to ensure that everyone can see it. In this way, apart from the editing costs, the distribution costs will not be high. If you really feel the need, you can just increase the print run at any time. As for editing, you can just find a high-quality expert online to do it part-time, and you will be paid a hard-earned fee for each issue. If they don’t rely on me to support them, you can get by with more or less.

After talking for a long time, let’s get some practical information. Take a look at how our company produces internal publications.

In order to create a century-old brand and culture, relying on innovation, extension and transcendence, we insist on embarking on a green development path of "low consumption, no pollution, high technology, sustainability and energy recycling" , comprehensively enhance corporate competitiveness, record the company's development history, promote learning and exchanges, stimulate corporate vitality, and create internal magazines.

1. Purpose of the publication

To build a platform for learning and exchange internally;

To establish a corporate image externally.

(1) Learning, communication and interaction between the entire company and various departments;

(2) External display of bright style;

(3) Enterprise A faithful record of the growth process;

(4) Collection and refinement of corporate cohesion and entrepreneurial spirit;

(5) Effective rendering of learning atmosphere and team spirit;

< p> (6) Promote the company's mission and guide the establishment of values ??that are in line with the company's advocacy

2. Audience

1. Internal employees;

2. Partner units (Friendly units);

3. Government agencies, industry associations

3. Journal strategy and implementation plan

1. Determination of journal title

(1) **Vision

(Font and style format PS file, need to be designed after the planning plan is confirmed)

2. Column arrangement of internal magazine and positioning

(1) Basic columns: columns that must be included in every issue of the internal magazine;

(2) Frequently used columns: columns that frequently appear in the internal magazine at intervals ;

(3) Temporary columns: columns that are temporarily opened according to the company’s publicity needs;

3. Specific column ideas:

(1) Journal First message: The first issue is a launch speech or a speech from the chairman or general manager. Each subsequent issue can appropriately express opinions or ask questions according to the company's new initiatives (policies) or new trends in the industry, so as to provide ideological guidance or motivation to employees. Function; [1 article per issue, contributed by the editorial department]

(2) Company mission, strategic plan, goals, motto, etc.: that is, the essence of the company’s internal culture, or important documents of the executive director, each issue Yes;

(3) Company news: that is, company news, reports on some major events that have occurred within the company, the latest developments in company projects, or reports on some new policies introduced by the company that are beneficial to employees etc.; [Multiple press releases or photo news in each issue, provided by the department responsible for editing internal publications]

(4) New trends in the industry: Mainly collect and organize the latest developments in the industry, and provide the company's senior leaders with the latest and most up-to-date information Cutting-edge new industry trends.

(5) Safety and environmental protection: the latest trends in the company’s production safety and environmental protection and policies, regulations and other content related to safety and environmental protection

(6) Salute to front-line employees: due to the special nature of the company’s industry gender, it should reflect the company's strong concern and respect for front-line employees; front-line employees can freely write articles, and the content can reflect daily work and life, and relevant pictures must be provided when submitting; [One picture article per issue]

(7) Cover story: Except for the first issue, the cover of each issue will be pictures of employees’ work and life or company production activities to inspire employees’ strong sense of honor, explore character stories on the cover pictures, or hide behind the pictures reports on events; [1 article per term, contributed by the editorial department]

(8) Insights: Summarize the learning and training organized by the company, or some aspects of daily work Impressions; [Multiple press releases in each issue, contributed by participants in learning and training, as well as all employees]

(9) Gathering of sand into a tower: that is, employees’ excellent suggestions or questions about the company; such as: comments on the improvement of the system Suggestions, suggestions to improve work efficiency, suggestions to simplify work processes or suggestions to save costs can be accepted. They can also be problems at work. All questions and suggestions will be handed over to the person in charge of the relevant department for answering questions or announcing the adoption status; [Every Multiple articles in each issue, all employees participate]

(10) Technical exchange: exchange and learn about technologies and new technologies that are easily overlooked or critical in terms of professional knowledge; [1 press release in each issue, by each department It is better to provide contributions, especially in engineering construction]

(11) Health knowledge/holiday wishes: If there is a holiday in the month, holiday wishes will be sent; if not, health knowledge will be given, such as: under high temperature Prevent the occurrence of heat stroke, etc.; [1 article per term, contributed by the department responsible for editing the internal magazine]

(12) General Manager’s Mailbox: Employees’ complaints, suggestions, or expressions of their feelings. [Multiple articles in each issue, all members participate]

(13) Team style: mainly display pictures, supplemented by simple text descriptions, show the style of each department (team), and highlight the "pleasure" Live happily, work happily”.

[Multiple pictures in each issue, contributed by the department responsible for editing the internal magazine]

4. Functional positioning of the internal magazine:

(1) Say what the company wants to say, and strive to understand the company Purpose;

(2) Provide an information gathering platform for the company's senior leaders and middle managers, allowing managers to learn, understand and master the latest industry and new industry trends in the shortest possible time, Precisely steer the company's development and continue to exert its efforts;

(3) To continue what the company has not finished, it is necessary to master the company's basic corporate philosophy and ideological principles, and put the company's impact on life, society, people, and Concepts about things are expressed in different forms;

(4) It is necessary to reflect the voice of the majority of employees towards the company. Internal publications should not only be the voice of the leader, but should reflect the various voices in the enterprise . Because corporate culture is an interactive process, if there are no employees’ voices and no different voices, the company’s internal journal will have no vitality;

(5) Extract the theories of universal significance in company behavior, Or say something that rises to the level of theory;

(6) Final function: turn money into spirit, and enable this spirit to turn into money in turn; (virtuous circle)

4. The editorial policy and editorial responsibilities of internal journals:

1. The company’s internal journals must first serve the company:

The company gives the internal journals the source of life , the internal magazine must in turn penetrate the essence of Didi Ganlin into the company. The purpose of internal publications must be to serve the company. Internal publications are alive, fresh and vivid. The internal magazine's service to the company should mainly be reflected in: working hand in hand with the company to allow the company to grow healthily and gradually grow steadily.

2. Try to make the internal journal more readable:

The readability of the company’s internal journal directly indicates the success of the internal journal and affects the publication of the journal. The degree to which the ideas, concepts, and experiences that people (companies) want to promote are understood by readers. One of the significant advantages and advantages of internal journals is that the author is also the reader. The people and things reported by the journal are among the authors and readers. The interaction between the journal and the authors and readers is particularly strong and timely. Three The readers influence each other, so in this regard, the company's internal magazine has more reasons and obligations to make readers feel friendly and fond of reading it, and can not put it down. It can also make readers of partner units more confident and trustful in the company. Therefore, the internal journal has every reason to be lively, lively, and easy to read. For example: an unforgettable title, a pair of illustrations that make people think endlessly, the simplicity, smoothness and vividness of the text, the participation of the columns, etc., are all directly related to the readability of the internal magazine.

3. Qualitative content of the front cover of the internal magazine:

It is recommended that the company’s organizational structure chart, personal photos, and job descriptions be included in the first issue; in the future, each issue will include literary and artistic works created by the company’s employees ( Related to the company's corporate culture), mainly reflecting personal emotions and work life.

4. The details of internal publications determine success:

Attitude determines everything, and details determine success. The details of the company's internal journal are mainly reflected in two aspects: first, the careful communication with readers, and the second, the meticulous layout of pictures and texts.

5. Internal publications need to be broad-minded:

The advantage of internal publications is that they do not need to blindly cater to the interests of readers. Internal publications can be based on the company and the editor’s own The desire to make the internal magazine more personalized. Although the internal magazine is an internal communication publication with a small audience, it should have a broad mind that embraces all rivers, face the people and things in the company honestly and objectively, interact sincerely with employees, and absorb various new and beneficial ideas in a timely manner. , embracing trends from all directions, boldly practicing in publications, and gradually growing into a unique and dazzling cultural landscape in the context of our company.

6. Principles for doing a good job in editing:

The internal journal editor is an organizer and must do a lot of organizational work in the process of assembling articles for each issue, such as column planning. , special interviews, sending letters to request articles, writing articles in person, asking colleagues to write articles, etc. But no matter how complicated the work is, we must continue to work hard in the following aspects:

(1) Be careful and careful to avoid all kinds of fallacies before readers.

(2) Proceed from reality and avoid sensationalism or mystique.

(3) Listen carefully to the opinions of readers, try your best to improve in a timely manner, accept well-intentioned criticism humbly, and do not be impetuous or motivated.

(4) Learn more and learn more to continuously improve your relevant skills, level, and overall quality.

5. The strategic nature of internal magazine construction:

The company’s internal magazine is the carrier of corporate culture, a channel, and a tool. The company's internal magazine has both the characteristics of the company and the characteristics of the media. Therefore, the company's internal magazine cannot be turned into a company's technical manual or production manual, nor can it be turned into a professional literary and artistic journal.

The construction of internal company publications should be strategic. For a company, the formation of excellent corporate culture is the result of long-term construction of the company. As an internal magazine serving corporate culture, its strategy is formulated based on the long-term construction strategy of corporate culture. There is an internal factor of coherence and development in each issue to maintain the long-term and coherence of the publication. Internal magazine editors must always measure, observe, and think from the perspective of corporate culture strategy.

The construction and development of the company's internal magazine has different functions and performances in each different period. Corporate culture is the result of long-term refinement. The formation of this result is also the long-term plan, stage and purpose of the company's internal magazine. The result of long-term service at the level. In the formation stage of corporate culture, the company's internal magazine must use correct ideas to guide, arm, strengthen, and educate, so that this concept and awareness can be established in the brains of every employee in the company. In the development stage of corporate culture, the company's internal publications must be implemented, implemented, and consolidated so that the corporate culture can be continuously improved and improved.

6. Manuscript sources, design and printing of internal journals:

1. Incentive mechanism for collecting manuscripts:

The company’s internal journals must achieve internal and external integration , manuscript sources must have diversified characteristics. How to better mobilize the active participation of employees and encourage everyone to actively contribute. In view of this, the following options are provided for you to choose from:

(1) Option 1: Implement a remuneration system, based on every 500 words A benchmark is used to calculate manuscript fees; (200 words to 500 words: 20 yuan for an article; 500 words to 1,000 words: 50 yuan for an article, 500 words to 1,000 words: 100 yuan)

(2) Option 2: Will Submissions are included in the performance appraisal (formulate a performance appraisal system) and are linked to salary, year-end bonus, etc.;

(3) Option 3: Provide honorary encouragement, issue honorary certificates to internal correspondents every quarter, and select Prizes and certificates of honor will be awarded to outstanding correspondents;

Special reminder: For those who have made outstanding contributions in the Jusha into Towers column, such as having practical and effective results in improving the company's system, improving work efficiency, simplifying work processes or saving costs. should be given special and significant rewards;

2. Design and printing of internal publications:

Content determines the form, and the form is part of the content. An excellent internal magazine must not only have good column planning, good topic selection, and good manuscript sources, but also good design and printing. In editing and design, that is, the content and form have been grasped, and the printing and distribution of the publication cannot be ignored. No matter how good the editor is, no matter how good the design is, it is difficult to attract attention if the internal publication is poorly printed, and among partners, it is difficult to attract attention. It's also unconvincing.

(1) Design style: innovative, modern, simple and refined;

(2) Printing material: printed on colored copperplate paper;

(3) Publication time: one issue per quarter;

7. Editorial workflow and other matters:

(The editorial department can be a non-routine department, and it can be the same for multiple departments. The composition is part-time, and appropriate part-time subsidies can be provided)

1. Editorial department: 1 editor-in-chief, 1 designer, 1 editor and proofreader;

2. Editorial Committee Members:

(1) Consultant;

(2) Editor-in-Chief Review;

(3) Editor-in-Chief;

(4) Executive editor;

(5) Deputy editor;

(6) Executive editor;

(7) Editor and proofreader;

(8) Board design;

3. Editing and publishing process:

(1) Pre-editorial meeting: Before the publication of each issue, the editorial board members are convened to discuss and determine the current issue To focus on publicity, the executive editor reports the current drafting situation and drafting intentions to the leadership of the editorial board, which is reviewed and approved by the leadership.

(2) Manuscript issuance: After the prototype of the current issue is designed, the executive editor will hand it over to the executive editor for review and signature, and then to the chief editor for review and signature for confirmation.

(3) Sample issuance: After the sample for the current issue is designed, it will be circulated to the leadership of the editorial board, and will be reviewed and signed by the executive editor and chief editor. (This part can be directly commented on the sample by the leader of the editorial board, but it needs to be marked with different color pens. After summarizing the opinions and discussion, the sample will be issued again for signing)

(4) Printing and publishing: According to the executive director The small sample signed and confirmed by the editor and chief editor will be filmed and printed and bound into a volume.

(5) Editorial review meeting: After the internal journal is printed, it will be handed over to the leadership of the editorial board for review as soon as possible, and the editorial board members will be convened within a week to hold an editorial review meeting to evaluate the current internal journal. The pros and cons of the current issue, focusing on the shortcomings of the current issue and the problems existing in the editorial work of the current issue, each editorial board member needs to express their own opinions, thereby promoting the growth and progress of the internal journal.

4. Configuration of the editorial department:

(1) At least one high-configuration computer suitable for design work;

(2) Good performance A special color inkjet printer;

(3) A special scanner;

(4) A professional camera (the internal magazine is different from the website, the website Pictures can be replaced at any time, and the quality of magazine pictures directly affects the quality of internal publications to a large extent, especially color coated paper printing, and internal magazine pictures mostly come from daily work and life)

(5) Others Necessary office supplies and stationery;

5. Authorization granted to editors:

(1) Interview rights: the right to interview any company leaders, employees and partners;

(2) The right to invite manuscripts: ask colleagues to write manuscripts (with mandatory requirements);

(3) The right to organize meetings: hold symposiums with editors, readers, and authors;

< p> 8. Internal magazine printing specifications and price budget:

1. Printing specifications:

Tentatively including the front cover and back cover ***50P;

The cover, first cover, second cover and back cover are made of 157 color copper paper (with glossy film);

The inner pages are made of 128 color copper paper;

Ordinary binding;

The company designs in-house, and the printing factory produces the film;

2. Printing unit price:

It depends on the number of volumes. It is recommended that each department have at least 3 volumes per issue and keep them. More than 20 copies will be donated to partner units;

Note: After the plan is approved, the internal magazine template will be designed.