What is the Nike icon logo?

Nike is named after the goddess of victory in western mythology.

The Nike logo is inspired by the wings of the statue of the goddess of victory, symbolizing the feathers of the wings of the Greek goddess of victory, representing speed, movement and gentleness.

The design of Nike logo is a small hook, which is simple and powerful, and it is as urgent as lightning, which reminds people of the speed and explosive force generated by using Nike sporting goods.

In 1980s, Nike products began to enter the homes of ordinary people (especially teenagers) from track and field and gyms. Nike must try its best to expand the appeal of Nike advertising without losing the traditional market of formal sports. For this reason, just like Levi's brand (founded by Levi's, the inventor of jeans, the leading brand of jeans), Nike must become an integral part of youth culture and a status symbol.

Nike is fighting in two completely different markets. The problem it faces is how to achieve balance and consistency in adapting to public awareness and promoting sports achievements. Nike has begun to rethink its advertising strategy.

Nike has always used magazines as the main advertising media to convey product information to competitors, but since then, TV advertisements have become the main "spokespersons" of Nike, which makes Nike advertisements more adaptable to the new development of its product market.

Nike's first breakthrough in expanding the market is the youth market. Consumers in this market have some common characteristics: they love sports, respect heroes, have a strong sense of idolatry, want to be valued, have active thinking, have rich imagination and are full of dreams.

In view of this feature of young consumers, Nike has successively signed contracts with some famous and popular sports stars, such as Cristiano Ronaldo, Drogba, Ronaldinho, Torres, Fabregas, Ibrahimovic, Robinho and Aguero. And shot many imaginative advertisements, such as the 20 10 South Africa World Cup promo "Kicking Legend" premiered in the Champions League final on May 22nd.