Catering restaurant event planning plan

In order to ensure that the activity is carried out effectively, it is usually necessary to prepare an activity plan in advance. The activity plan is actually a planning document based on factors related to the activity. So what kind of activity plan is good? Below is a sample restaurant event planning plan that I compiled for you. It is for reference only. You are welcome to read it. Restaurant event planning plan 1

1. Foreword

China’s hardworking people have gradually formed Cantonese cuisine with different styles through thousands of years of exploration and development of food culture. , Shandong, Hunan, Sichuan and other major cuisines and specialty snacks with local flavor.

Shandong cuisine is the largest cuisine in northern China. It has a long history and wide influence. It is an important part of Chinese food culture. Traditional Shandong cuisine is known for its salty, fresh, crisp and tender taste, unique flavor and fine preparation. Well-known at home and abroad.

While Sichuan and Guangdong cuisines are moving northward and Northeastern specialties are flocking to China, Shandong cuisine is subtle and restrained. At this time, xx Fish House stood out in the market competition and became one of the representatives of the new Shandong cuisine.

Today’s catering industry, the development trend can be summarized as follows: very rapid development, continuous expansion of scale, and continuous prosperity of the market. However, prosperity also means intensified competition. Every day, some catering shops fall down and more restaurants stand up, but there are always a few that gain a firm foothold and continue to grow and develop in the waves.

In recent years, Weishan Lake Fish Restaurant, a representative of new Shandong cuisine, has been at the forefront of the catering industry, and its "xx Whole Fish Feast" has become a well-known signature.

2. Market/Enterprise Analysis

There is also fierce competition in the catering market of xx. There are many self-produced hotels and hotels, and foreign cuisines such as Tan Yutou, Hot Pot City, Chain franchise stores such as Jiang Zai Ya and Shao Hungry Zai are all distributed in xx, competing for xx's limited catering resources and impacting the taste and vision of diners.

To be successful, a hotel must meet the following basic conditions:

1. Have its own characteristics;

2. Comprehensive (quality) management;

3. Sufficient market operating funds; 4. Innovation and continuous innovation.

These conditions are indispensable, otherwise, it will be like a flash in the pan. This is also the reason why many hotels and restaurants opened and disappeared quickly.

In the past five or six years, the company has shown its talents in the catering industry through its own reproduction, management output, and brand output. At the same time, it has continuously accumulated strong management, technology, and capital. As a representative of southwestern Shandong, the "xx Whole Fish Feast" can not only see the precision and delicacy of traditional Shandong cuisine, but also the luxury and nobility of Confucian cuisine, and even feel the freshness and grace of Weishan Lake.

3. Marketing Planning

The purpose of catering services is to satisfy customers. Only when customers are satisfied can the hotel make profits; to provide high-quality services, it is inseparable from internal employees of the company. efforts; the success of internal employee marketing is based on comprehensive (quality) management, effective incentive mechanisms and a good corporate culture atmosphere.

This coincides with the eleventh store anniversary and the arrival of Christmas. Taking this opportunity, we combine customer satisfaction marketing, internal employee marketing and cultural marketing as the focus of this store celebration activity.

Take five stores in xx city as an example:

1. The purpose of this store celebration:

To increase the company’s brand influence, enhance the company’s visibility and Reputation; enhance the company's image and increase corporate competitiveness; strengthen the corporate loyalty and centripetal force of the company's employees; improve the service awareness and work enthusiasm of all employees; demonstrate the company's cultural heritage and further enhance the corporate culture of the group company; increase the company's sales and increase Profits; laying a good foundation for better development in 20xx.

2. The time of this store celebration:

December 13 to 22, 20xx, totaling 10 days.

(Christmas planning can be done together with the store celebration to eliminate date gaps.)

3. Location: five stores in xx city

4. Participants: all employees of the company, come Dining customers, etc.

5. Marketing themes: customer satisfaction, employee satisfaction, management improvement, cultural innovation

6. Specific program planning

(1) SP Plan

(1) "Service with a smile". During the store celebration, all employees will serve with a smile, be attentive and patient, so that customers can come with pleasure and return with satisfaction, thereby improving customers' perceived consumption value.

The plan is as follows:

Each store will hold a mobilization meeting before December 12th; from the 13th to the 22nd, a "service competition" will be held among the waiters, and a special section will be set up in the lobby. The "Star with the Best Service of the Day" will be selected on a daily basis and a material award will be given;

(2) Special offer.

① A special dish will be launched every day, and there will be no duplicates every day.

② Some dishes will be added to the dishes ordered by the customer. If the current purchase exceeds 100 yuan, 2 additional dishes of cold dishes will be given; if the purchase exceeds 200 yuan, 4 dishes of cold dishes will be given as a bonus;

③ Discounts are a magic weapon to quickly increase sales. It is recommended that appropriate discounts be used to stimulate consumption.

(3) Gifts and lucky draws. There are plans to distribute company anniversary souvenirs and small gifts to enhance the sense of intimacy with guests and expand publicity. The company uniformly prints some store anniversary souvenirs that are small, practical, beautiful and generous, such as signature pens, balloons, lighters, hats, etc. with the store anniversary logo, and distribute them by table.

Lottery plan: Theme - "Taste the whole fish feast, win big prizes, and visit Weishan Lake"

During the store celebration period from the 13th to the 22nd, any purchase of 150 or more on that day All customers with RMB 100 and above can participate. There are 2 first prizes for each store, and the reward is a "One-day trip to Weishan Lake". The company organizes it uniformly, and the winning customers have free food, accommodation, and travel; 11 second prizes, a store celebration red envelope and 100 yuan in cash; third prize Prizes will be awarded to 100 people, one store celebration red envelope and 5 yuan in cash.

(2) Internal marketing plan

Internal marketing is a management strategy. The core is to develop employees' customer awareness. Before introducing products and services to the external market, first Internal staff conducts marketing. This requires two-way communication between employees and employees, employees and the company, sharing of information, and the use of effective incentives.

1. Strengthen warmth management within all employees, requiring every employee to treat other employees they face as their own customers and serve them like customers. And in future work, internal employee marketing will be fixed.

2. Essay competition.

Internal staff essay writing: "My choice - xx Fish House"

Requirements:

(1) The theme revolves around what happened at the Weishan Lake Fish House Things can be work experiences, feelings, opinions, messages, etc.

(2) No restriction on genre. Prose, essay, narrative, argumentative essay, and poetry are all acceptable.

(3) The deadline is December 20.

We hope that all employees will actively contribute. This essay competition will award 1 first prize winner with a bonus of 200 yuan; 2 second prize winners with a bonus of 100 yuan; 5 third prize winners with a bonus of 50 yuan. and conduct centralized exhibitions.

3. Cost saving competition.

Through a series of activities, we will re-educate internal employees and improve their enthusiasm.

(3) Product Marketing Plan

1. While promoting traditional catering, we will also promote couple packages, business packages, family packages, filial piety packages, etc. For example: Couple packages can be launched at 18 yuan, 28 yuan, 38 yuan, 48 yuan, etc.

2. Green family banquet.

With the improvement of living standards, people’s diet is no longer just for food and clothing, but also for eating “green” and “healthy”. The launch of green family banquet will undoubtedly be favored by consumers.

In terms of the use of raw materials, we strongly promote fresh and green foods; in terms of cooking methods, we combine them with modern consumer trends to make the dishes more flavorful and nutritious; in the recipes for family banquets, we pay attention to the nutritional combination of dishes, balance the diet, and satisfy people's health. Require. Highly recommended for Kitchen Department launch.

3. Autumn and winter are good times for nourishing. It is recommended to introduce high-end nutritious and nourishing dishes.

IV. Cultural Marketing Plan

1. Take advantage of the store’s 11th anniversary celebration to promote the company’s corporate culture to consumers and enhance the company’s influence among target consumers.

The plan is as follows:

During the store celebration from the 13th to the 22nd, a large publicity board will be set up on which to post the company’s spiritual slogan, Weishan Lake scenery pictures, the production process of the fish feast, and various Pictures and materials of branch companies, messages from company employees, etc. make customers regard "eating" as a kind of enjoyment, making them happy and forget to return.

2. The atmosphere of the store, including lighting, sound, posters, POP, etc.

5. Advertising and Marketing Plan

In a modern society with advanced information, the media is undoubtedly the medium that attracts the public’s attention. According to the characteristics of different media audiences in different media, hotels should reasonably position their own market and target customers, and reasonably choose media to place advertisements. They should not pursue one-sided coverage and cause a waste of advertising.

As for the company’s store celebration this time, the general media choices include "xx Evening News" column for about 1,500 yuan, "xx Times" column for about 600 yuan, TV can run 5-second and 15-second advertisements, followed by You can also advertise on the Internet (fees are discounted).

Combine hard advertising and soft advertising, and use both soft and hard advertising to achieve better results. Specific releases can be: once two days before the store anniversary, once on the 13th, and once on the 18th. Use media integration to achieve large output with small investment. Restaurant event planning plan 2

1. Purpose of the event

To celebrate the 13th anniversary of the establishment of xx Hotel Development Co., Ltd., establish a new image of a citizen enterprise, improve the reputation of xx Hotel, and Take this opportunity to give back to friends old and new.

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May 18, 20xx - June 18, 20xx

IV. Specific content of the activity

Activity 1: Big gift for zero consumption:

Single table consumption:

(1) For purchases over 100 yuan, you will receive: 38 yuan dining voucher, 20 yuan room voucher, and a pair of citizen VIP playing cards;

(2 ) When you spend more than 300 yuan, you will get: 48 yuan dining voucher, 20 yuan room coupon, and a pair of citizen VIP playing cards;

(3) When you spend more than 500 yuan, you will get: 48 yuan dining voucher, 20 yuan Guest room voucher, one exquisite citizen parasol, one pair of citizen VIP playing cards;

(4) For purchases over 800 yuan, you will receive: 68 yuan dining voucher, 20 yuan guest room voucher, one exquisite citizen parasol, and one pair of citizen VIP playing cards;

One deck of playing cards;

Activity 2: Citizen Garden, Banquet Paradise (Food for citizens, fun for citizens)

1. Discounts for restaurant wedding banquets, housewarming banquets, birthday banquets, and full moon banquets Activities;

(1) For a banquet of 10 or more tables, a 300-yuan voucher will be given;

(2) For a banquet of 20 or more tables, a 600-yuan voucher will be given;

(3) If the banquet reaches 30 tables, you will receive: 900 yuan voucher;

2. Join hands with three major wine suppliers to celebrate the store anniversary together and get equal pay for guests; (providing supermarket cheap liquor, Beer, drinks)

(1) Kouzijiao: Buy one of Erxing Kouzijiao and Sanxing Kouzijiao and get a 2-liter drink for free;

(2) Guan Gongfang: Six years of Guan Gong Buy one item at Guan Gong Fang and the boutique Guan Gong Fang and get a 2-liter drink (Pepsi or Sprite) for free;

(3) Yellow Crane Tower: Buy one for the two-star Yellow Crane Tower and the three-star Yellow Crane Tower and get a 2.5-liter drink for free One piece.

Activity 3: Room Discount

(1) Every guest who stays in our hotel will receive a 20 yuan restaurant voucher, a VIP playing card, and a pair;

(2) Recreation room discount is 10 yuan/hour, capped at 100 yuan;

(3) Special price for a single room on the fourth floor is 70 yuan/room.

Activity 4: Suiyuan and the garden join hands to celebrate the anniversary and give true love

(1) During the period from May 18th to June 18th, at Suiyuan Hall If you spend over 500 yuan, you will get 48 yuan (and so on) and two 20 yuan vouchers for the Huayuan store room.

(2) All guests who spend money at Suiyuan Club will receive a pair of VIP playing cards for each table.

Activity 5: Citizen Public Welfare Lecture

☆ In order to better serve citizen VIP customers, top domestic masters will be specially invited to come to our store to give lectures and provide services to citizen members. Provide courses of interest to everyone.

a. Teacher Restaurant activity planning plan 3

Activity time:

September 6, 20xx - September 10, 20xx.

Purpose:

It not only allows consumers to eat hundreds of dishes at a low cost, but also allows consumers to know the characteristics of the restaurant. Promote consumption of the restaurant (increase popularity) and obtain more residual value (profit).

Requirements:

It should be refreshing to consumers. It’s euphemistically called “enjoyment”.

Activity format:

1. Buffet, ordering, new dishes, specials, etc.

2. Discount consumption.

3. Free coupons: Any consumer who spends more than 100 yuan can receive coupons.

4. Free meals:

Any consumer who spends more than 200 yuan can get a free special dish. ? Restaurant event planning plan 4

1. Activity theme.

Spend the full moon - make huge profits from shopping

2. Activity time.

20xx year xx month xx day xx month xx day.

3. Purpose of the activity.

With the help of the concept of Mid-Autumn Festival reunion, the distance between enterprises and consumers is shortened, with the purpose of increasing sales revenue and profits. Lay a solid foundation for the company's sales in the third quarter.

4. Theme activity content.

Consumers who shop at any store of a certain company from September 15th to September 23rd can participate in the "Shopping to Make Money" event. Spend money once and enjoy shopping twice, allowing you to experience the super pleasure of making money quickly!

During the period from September 15th to September 23rd, if you purchase a product with a "cash back mark" from a certain company, the corresponding cash will be displayed in front of the product name on the cashier slip during checkout. Rebate amount. Go to the designated location on the day of purchase to redeem the cash back coupon. From September 9th to September 18th, the corresponding consumption amount can be used when shopping with cash back coupons. (Group purchases do not participate in this event)

(1) Event requirements:

1. Select the products to participate in this event. Requirements: Try to ensure that the categories are complete, with one or two products in each category.

2. For the products participating in the event, the cost shall be negotiated with the supplier. If the cost can be fully borne by the supplier, the supplier shall bear it; if there is a problem, the supplier and the company will each bear a part.

3. There must be clear markings on the shelves and piles of the products participating in the event in the store.

4. The cash rebate coupon must indicate the purchase date, cashier slip number, rebate amount (uppercase and lowercase), and precautions for using the card.

(2) Notes:

1. This coupon will not be given in change or exchanged for cash.

2. The coupon is valid from September 15th to September 22nd. It will become invalid upon expiration.

3. If this coupon is lost, it will not be reissued.

4. Cigarettes and group purchases do not participate in this event.

5. This coupon is stamped and valid.

6. The final interpretation right of this event belongs to a certain company.

7. Cash back coupons are uniformly produced by the regional planning department and supervised by the financial department of each region. They are stamped with the company's financial seal and the store manager's seal, and must have an in-store code.

8. The store customer service shall arrange the distribution and use of shopping coupons (it is recommended to use them at designated cashiers) and keep records.

5. Auxiliary activities:

1. "Be the first to arrive and get a great value".

During the period from September 15th to September 23rd, if you spend more than 28 yuan in this supermarket, you can pick up a handful of fresh vegetables at the designated location of the store, first come, first served, while supplies last. (Limited to 500 copies per day)

Purpose of the activity: to increase morning sales and orders from morning customers.

2. "You can buy any product you want."

Several types of products are selected from the purchase of mooncakes, wines, prepared gift boxes, and health care products. Consumers can choose any three products from them (only one product can be selected from each category), no matter you Regardless of the selected product, the price is 258 (this is a simulated price and will be finalized based on procurement negotiations).

Purpose of the activity: This activity is to promote the sales of gift box products and seasonal products, while stimulating certain group buying sales.

Product requirements: When the product is sold in a bundle, it should be 5-10 yuan lower than the single purchase price.

6. News.

Mid-Autumn Festival special issue: 16k8p briefly introduces and promotes Mid-Autumn Festival activities and event dates.

Special issue inner page standards:

p1 (cover): Promotional theme, theme activities and event date.

p8 (back cover): Detailed introduction to the theme activities, etc.

p2-3: Products participating in theme activities.

p4-5: Moon cake gift box

p6-7: Wine and brewing gift boxes, health care products and other gift box products.

7. External publicity.

Print media.