What is written on the posters of the main supermarkets in the store? How to write the content of the poster?

What should be written on the poster? The poster design elements are as follows:

1, full visual impact, can be achieved through images and colors.

Color is the most sensitive thing for human vision. If the color of the home page is handled well, it can be icing on the cake and achieve twice the result with half the effort. The general application principle of color should be "overall coordination and local contrast", that is, the overall color effect of the homepage should be harmonious, and only local and small areas can have some strong color contrast.

2. The content expressed in the poster is concise, and the main appeal points are grasped.

In order to make people who come and go in a hurry leave a visual impression, poster design should fully embody the principle of positioning design in addition to large size. With prominent trademarks, logos, titles, graphics, or contrasting colors, or large areas of blank space, or simple visual processes, posters become the visual focus. Posters can be said to have the typical characteristics of advertisements.

3, the content should not be too much, concise and clear, and the length should be short and concise.

4, the picture is the main, supplemented by copywriting.

As far as posters are concerned, they include commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography with concrete artistic expression, realistic paintings or cartoons, leaving consumers with real and touching pictures and humorous feelings.

5. The theme font is eye-catching.

Fully embody the principle of positioning design. With distinctive trademarks, signs, titles and graphics.

Extended data:

First, it has characteristics.

1, advertising

The poster hopes that all sectors will participate. They are an advertisement. Some posters use artistic design to attract more people to join the activities. Posters can be published and played in the media, but most of them are posted where people can easily see them. Its advertisements are extremely colorful.

2. Commerciality

Posters are pre-advertising and publicity of an activity, and their purpose is to get people involved. Performance posters account for most of the posters, and performance advertisements are often mainly for commercial purposes. Of course, posters of academic reports are generally not commercial.

Second, the use

1, advertising poster: it can be spread to the society, mainly to improve the visibility of enterprises or individuals.

2. Posters of modern society: a relatively common social phenomenon, which is accepted by most people and provides important information of modern life.

3, corporate posters: approved by the corporate sector, he can use some ideas to control employees and cause thinking.

4. Cultural poster: The so-called culture is indispensable in today's society. There are posters of cultural stars in remote corners and silent mountains.

5. Movie and TV drama posters: a common way of publicity. By understanding the characters and themes of film and television dramas, we can make posters to achieve the publicity effect.

-Posters

How to write the poster? Writing:

1, title: The title should focus on the content, so that people can see it at a glance.

Be eye-catching, distinctive, novel and concise. The font must be large, accounting for half of the newspaper, and the brighter the color, the better.

2. Text: clearly explain the nature of the activity, information introduction, commodity sales, etc. , and clearly indicate the price and promotion.

If it is a performance poster, it is necessary to write clearly the actors, operas, plays and so on.

3. Time: place, cost. The time and place of the event must be clear.

4. End: Start a new line and write your signature. Write the year, month and day under the name.

Extended data:

Poster design skills:

Composition skills, in addition to the contrast skills in color application, need to learn and master, but also need to consider several contrast relationships. For example, the comparison of the thickness of composition skills, the distance of composition skills, the density of composition skills, the dynamic and static comparison of composition skills, and the comparison of Chinese and western composition skills. Comparison of ancient and modern composition techniques.

1. Composition skills Thickness contrast: The so-called thickness contrast refers to the colors used in the composition process and a style formed by patterns composed of colors. In painting and calligraphy works, we know that there is a difference between meticulous painting and freehand brushwork, or that meticulous painting and freehand brushwork appear on the same picture (like the painting of cabbage and fruit by Qi Baishi, a master of Chinese painting). This style is just some packaging in packaging composition.

Part of this thickness contrast is the contrast between the main pattern and the foil pattern; Have a plenty of contrast between the central pattern and the background pattern; Some are as rough as the wind sweeping away the residual clouds in rows, and some are as delicate as hairspring; Some use the calligraphy of weeds instead of patterns, which can be seen anytime and anywhere on some wine and food packaging. For example, Miss brand dumplings and Rejoice brand shampoo.

2. Comparison of composition skills. In the composition of traditional Chinese painting landscapes, we should study the perspective of close-range and middle-range, and in the design of packaging patterns, we should also adopt the same principle as the composition of near and far pictures.

The so-called "near" is the most eye-catching part of a picture, which is the so-called first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern, such as the instant noodle packaging used by Shuanghui for the first time. The first thing that comes into people's sight is the Shuanghui trademark with a blank background and the word "Shuanghui" with a huge white variety with a crimson square background (that is, a close-up view).

In turn, there are several main characters in the smaller "Braised Beef Noodles" running script (it should be said that the second line of sight is also called the middle scene), the product photos that express the packaging content (also called the third line of sight, bounded by the middle scene), and then the auxiliary corporate mascot advertising language, performance instructions, corporate logo and so on.

This obvious sense of hierarchy is also called the visual three-step rule. It takes into account people's habit of examining a still life picture from top to bottom and from right to left, and highlights the most important theme parts in turn. As a designer, at the beginning of creating a painting, you should know the theme of your appeal before making it, and create an atmosphere that stands out from the crowd. So the designed picture is like a powerful magnetic force, which tightly pulls the salesman's sight.

3. Density contrast of composition skills: When it comes to density contrast of composition skills, it is very similar to the contrast between simplicity and simplicity in color application, and it is also very similar to the flying white in Chinese painting, that is, the concentrated places in the pattern must be set off by diffusion, and it is not appropriate to concentrate or spread them all. It embodies a kind of density coordination, clear rhythm, relaxation and ethereal.

At the same time, the theme is prominent. I see that in many packaging designs, the whole picture is dense and colorful, with heavy color expression from the background pattern to the theme pattern, which makes people feel overwhelmed and breathless. This will not only not beautify the product and promote sales, but also make people bored and lose their appetite. This is caused by not grasping the contrast between density and density.

4. Dynamic and static contrast in composition skills: In a pattern, we often find this phenomenon, that is, an explosive pattern or a few seemingly casual crazy thick lines, or a ribbon of English or patterns appear in the background or around the name of a packaging theme, all of which show a feeling of "".

The theme name is dignified and steady and the background is calm, which is the contrast between static and dynamic. This contrast avoids everyone's vulgarity and rigidity. So the visual effect is very comfortable. Accord with people's normal aesthetic psychology.

5. Comparison of Chinese and Western writing skills. This contrast is often in a picture of packaging design, using the combination of cartoon techniques of western painting and traditional techniques of China or the combination of Chinese traditional studies and English.

And the picture directly highlights the western photo or a picture on the packaging pattern in a realistic way. This form of expression is also a common reference way, which often appears on the packaging of children's products, women's socks, clothing or cosmetics.

6. Comparison of ancient and modern composition skills: making foreign things serve China and making the past serve the present. Especially in order to express a kind of cultural taste, people often use ancient classic ornamentation, calligraphy, figures and patterns on the current packaging, which is most obvious in the packaging of wine.

For example, wine and Taibai liquor, as well as Mid-Autumn moon cakes and black peanuts in food, are all embodied and excavated from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities, and their ornamentation and patterns are also looking for grafting techniques from classical culture. This can give people an antique and elegant pursuit or some comfort. So it is very popular with consumers.

References:

-Posters

How to write the poster content 1: What is the poster content? People (such as photos of some stars), punishment titles, slogans, details (place, time, etc.). ) it is generally the kind with great overall visual impact. Question 2: how to write event posters is mainly the theme of the event, such as writing xx activities with artistic figures, or the theme name of the event, such as xx activities; Then, when decorating, you can refer to picture books, newspaper books, or some pictures on the Internet and draw them before decorating. Some are brightly colored, and there is a slogan in the middle. Simple will do. Finally, you can explain the time and place of the activity. Welcome everyone to attend. Question 3: How to write a poster? First, know the poster. Poster design is one of the manifestations of visual communication, which attracts people's attention at the first time through the composition of the layout and obtains instant * * *, which requires designers to perfectly combine the elements such as pictures, words, colors and space to show people the publicity information in an appropriate form. Like advertising, it has the characteristics of introducing an object or event to the public, so it is also an advertisement. Poster is a very common form of poster, which requires concise language and novel and beautiful form. It has the characteristics of advertising and commercialization. Poster is a very common form of poster, which is often used in movies, plays, competitions, cultural performances and other activities. The nature, organizer, time and place of the event should usually be clearly written in the poster. Posters should be concise in language and novel and beautiful in form. Design skills Composition skills, in addition to the contrast skills in color application, need to learn and master, but also need to consider several contrast relationships. For example, the comparison of the thickness of composition skills, the distance of composition skills, the density of composition skills, the dynamic and static comparison of composition skills, and the comparison of Chinese and western composition skills. Comparison of ancient and modern composition techniques. (1) Thickness contrast of composition skills: The so-called thickness contrast refers to the colors used in the composition process and a style formed by patterns composed of colors. In painting and calligraphy, we know that there is a difference between meticulous painting and freehand brushwork, or that meticulous painting and freehand brushwork appear on the same picture (like the painting of cabbage and fruit by Qi Baishi, a master of Chinese painting), and this style is in the packaging composition. Part of this thickness contrast is the contrast between the main pattern and the foil pattern; Have a plenty of contrast between the central pattern and the background pattern; Some are as rough as the wind sweeping away the residual clouds in rows, and some are as delicate as hairspring; Some use the calligraphy of weeds instead of patterns, which can be seen anytime and anywhere on some wine and food packaging. For example, Miss brand dumplings and Rejoice brand shampoo. (2) Comparison of composition skills. In the composition of traditional Chinese painting landscape, we should study the perspective of close-range and middle-range, and in the design of packaging, we should also adopt the same principle as the composition level of near and far pictures. The so-called "near" is the most eye-catching part of a picture, which is the so-called first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern, such as the instant noodle packaging first used by Shuanghui. The first thing that broke into people's sight was the Shuanghui trademark with a blank background and the huge white variety Shuanghui (that is, close-up view) with a crimson square background. In turn, it is the main characters with smaller running script of "Braised Beef Noodles" (it should be said that the second line of sight is also called the middle scene), the product photos that express the packaging content (also called the third line of sight, bounded by the middle scene), and then the auxiliary corporate mascot advertising language, performance instructions, corporate logo and so on. This obvious layering, also known as the visual three-step rule, takes into account people's habit of watching still life pictures. As a designer, at the beginning of creating a painting, you should know the theme of your appeal before making it, and create an atmosphere that stands out from the crowd. So the picture I designed is like a powerful magnetic force, which draws the eyes of the campers tightly. (3) Density contrast of composition skills: When it comes to density contrast of composition skills, it is very similar to the contrast of complexity and simplicity in color application, and it is also very similar to the flying white in Chinese painting, that is, the concentrated places in the pattern must be set off by diffusion, and it is not appropriate to concentrate or spread them all. It embodies a kind of density coordination, clear rhythm, relaxation and ethereal. At the same time, the theme is prominent. I see that in many packaging designs, the whole picture is dense and colorful, with heavy color expression from the background pattern to the theme pattern, which makes people feel overwhelmed and breathless. This not only fails to beautify products and promote sales, but also won't make people bored and lose appetite. This is caused by not grasping the contrast between density and density. (4) Dynamic and static contrast in composition skills: In a pattern, we often find this phenomenon, that is, an explosive pattern or a few random-looking crazy thick lines, or banded English or patterns appear in the background or around the name of a packaging theme. Nothing ... >> Question 4: How to write the advertising copy of the leaflet? But I found that their designs were messy, whether it was typesetting or advertising copy. No wonder Luo Yonghao, an online celebrity, said that designers are hard to recruit, and they can't find good designers even if they spend 200,000 yuan a year. Later, he had to start designing by himself. First: the title can't frame the target group. Many leaflets were distributed in the street. In the vast sea of people, how can others think it is aimed at him at first sight? For example, if your family treats freckles, the title should be "Please pay attention to those who are troubled by freckles" or "To those who have spent a lot of money to treat freckles but have not been cured" and "Are you still feeling inferior for freckles on your face?" , followed by the subtitle, then the product appeal, customer witness, trading proposition, and finally the zero-risk commitment. Second: Many leaflets are too official and look boring. For example, the copywriting of two coffee shops reads as follows: Coffee shop 1: This coffee shop is a well-known brand with nationwide chain operation, and its business scope includes coffee, tea, simple meals, exquisite Chinese food, dim sum, chess and card entertainment, among which western food includes steak, while Chinese food is mainly Cantonese food and Huaiyang, advocating nature and pursuing health. The coffee shop has an elegant environment, which just reveals tranquility and exquisiteness. It has 150 seats, including 9 business rooms and chess room. After more than three years of operation, we adhere to the purpose of customer first and humanized service, and have won a stable market and customer reputation. Coffee shop 2: Travelers always have fragile souls. He is looking for a piano. /I saw him walk into the coffee shop and wanted to give him E major. He only ordered a Cabella for his etudes, but love is a symphony. At this moment, people are playing etudes in E major between us with the rhythm of etudes, which has become a farewell song. This is before 1849. He is Chopin. If we are both travelers and meet at the left bank cafe, obviously, we arrive at the second cafe. Because people who love coffee actually drink not coffee, but mood. The second coffee shop perfectly conveys an emotion and culture with lyrical words, which will drive many customers crazy. Third: There is no map on the leaflet design. I received such a leaflet the day before yesterday, selling tablets and mobile phones, and made several sets at attractive prices. Because there is no map, I just wrote an address. You know these streets are like a maze. How can I find them? So I called to ask, but the line was busy. After that, I forgot about it. You know, people will have an impulsive period when they buy a product. If you don't get a response at that time, there may be no desire to buy after this heat. The above points are common mistakes in flyer design. I learned a wonderful design method of flyer copywriting from a Japanese marketing expert (Japan began to realize the importance of copywriting as early as 1992). This method caused a sensation in Japan! Let the sales of those businesses increase by at least 5 times! Question 5: How to write the poster design copy 1? Posters are usually written on a large piece of paper. First of all, titles such as "poster" or "good news" are written at the top of the paper in big letters. The text generally describes the specific content, time, place, method and matters needing attention of the activity, and finally the name and date of the organizer. 2. Posters are eye-catching, quick and easy to make. The content should be true and accurate, and the language touch should be vivid and inspiring in order to attract the masses. In order to facilitate reading, the length should be as short as possible. Some posters can be matched with appropriate patterns or pictures according to the content to enhance their appeal. 43. Advertisements, notices and posters have a distinct purpose, pay attention to the publicity effect, and strive to be accurate and concise. Generally speaking, advertisements are mostly used in commercial occasions, notices are used in solemn occasions, and posters are used in warm occasions. Advertisements and posters can be combined with words and pictures to enhance the publicity effect, and notices generally do not need decoration. Question 6: Do you remember the format and elements of writing a poster? How to write (⊙o⊙)? Poster is a poster application used when reporting or introducing news about movies, operas, acrobatics, sports and academic reports to the public. Posters are usually posted in places related to the performance, or in more eye-catching places, to inform the activities. Some posters can also be broadcast on radio and TV stations. The characteristics of posters generally have the following characteristics. (A) advertising posters want the participation of all sectors of society, which is a kind of advertising. Some posters use artistic design to attract more people to join the activities. Posters can be published and played in the media, but most of them are posted where people can easily see them. Its advertisements are extremely colorful. (2) Commercial posters are pre-advertising and publicity for an activity, with the purpose of getting people involved. Performance posters account for most of the posters, and performance advertisements are often mainly for commercial purposes. Of course, posters of academic reports are generally not commercial. Classification of posters Generally speaking, posters can be divided into the following categories in terms of content. (1) Movie Poster This is a kind of poster that the cinema announces the name, time, place and content of the movie. Some of these posters will be accompanied by simple posters to vividly draw the main characters in the film, so as to expand publicity. (2) Posters for literary evenings, acrobatics and sports competitions. These posters are similar to movie posters, and their content is a kind of performance that the audience can enjoy personally. Generally, these posters are very participatory. Posters are usually designed to be novel and attractive. (3) Academic Report This is a poster of some academic activities. Generally posted in schools or related units. Academic posters are highly targeted. The writing format and content of posters are generally composed of three parts: title, text and signature. (1) There are many ways to write the title of the title poster, which can generally take the following forms: First, it consists of the name of the language. That is, write the word "poster" in the middle of the first line. Second, the topic is directly borne by the content of the activity. Such as "dance news", "shadow news" and "ball news" Third, it can be some descriptive words. For example, "×××× reappears the charm and relives the past with ×× Temple". (2) The main body of the poster requires the following contents to be clearly written: 1. The purpose and significance of the activity. Second, the main project, time and place of the activity. Third, the specific ways of participation and some necessary precautions. (three) the name of the organizer and the date of publication of the poster on the signature requesting department. The above format is about the poster as a whole. In practical use, some contents can be omitted or omitted. IV. Precautions for Poster Writing Posters must clearly and truly indicate the location, time and main contents of the event. You can use some encouraging words in the article, but you can't exaggerate the facts. Poster text should be concise, short and pithy. The layout of the poster can be artistically treated to attract the audience. Fan Wen's "One Yuan Deposit" scoops a handful of water with your hand, and the water will flow away from your fingers. I really want to save some money, but in this difficult day, I never dreamed of it. Ladies and gentlemen, if you have this idea, please take your passbook, which is like a bucket. With it, the change that flows through your fingers will be saved bit by bit, and you will have a considerable sum of money before you know it. We can deposit a dollar in the Bank of Chiyoda. With the Chiyoda passbook, your chest will be full of hope and your heart will soar in the sky. Comments: After World War II, Japan's economy was very depressed, and chaebol and consortia were forced to disintegrate or change their names. The prestigious Mitsubishi Bank was also renamed Bank of Chiyoda. The strangeness of the name has brought about the cold and cheerless business. Kim in the sales department was depressed all day, thinking hard, and finally came up with the strategy of "saving one dollar a day". However, one dollar is too little, and the customer has no deposit at home. In this case, the Bank of Chiyoda issued this poster. The poster of "one yuan deposit" can still be handed down after 50 years of dust, and it is praised by people. Its uniqueness is obvious to all. This poster is advertising and business. In order to develop and survive, banks must have the active participation of all sectors of society, and people's participation is not necessary. & gt Question 7: How to write a poster? Take an event poster as an example, including the theme, holding time, venue, organizer, activity process, participants, matters needing attention and other items. (you can omit a part), and then Fufa arranges these contents on a piece of paper (that is, typesetting), or you can make pictures (hand-drawn, ps designed and printed or printed, whatever). Finally, of course. Hehe, the advertising words I used to make were generally short and pithy, just like we used to call the results and style of the competition. In fact, there is no slogan. I wish you success! Question 9: Promote the text content of posters. We are going to put up a poster for a school to promote it. About how to fill in the white background, attach Baidu Post Bar logo. Coupled with the back of One Piece and/or the cool scenes of childhood, or the blue silhouette on the balcony in those years, it can reflect the unity of youth and dreams. Center horizontally and stick to the bottom line. Copywriting using ordinary objects. I like basketball, movies and chasing beautiful girls. /Love where dad goes, love you from the stars, and love gossip campus romance! Do not stick to one pattern, dream of youth! Here we are! Baidu Post Bar xx Senior Middle School, Address Question 10: What are the general contents of the poster? People (such as photos of some stars), punishment titles, slogans, details (place, time, etc.). ) it is generally the kind with great overall visual impact.