How to attract customers by selling children's shoes

Children's shoes are specially designed for people of this age, and the shoes suitable for children of this age are designed according to their foot growth and development characteristics, paying attention to portability. So how to attract customers by selling children's shoes?

How do children's shoes brands stand out among many brands and firmly grasp the eyes of consumers? This needs to be achieved by showing the design. For children's shoes enterprises, with the development of children's shoes monopoly system, consumers' needs are gradually becoming diversified, differentiated and branded. Enterprises should inject style culture into store design and fully display their brands by using colors with great visual impact and creative display.

Children's shoes are also essential for babies and children, and they sell very well in the market. How to attract customers by opening a children's shoe store? If you want to open a children's shoe store with a prosperous business, you must have suitable products to display and match in addition to high-quality products.

Attraction method: theme display method.

The store design adopts the theme display method. The purpose of theme display is to publicize the brand's unique design concept and the performance of children's psychology. For example, it expresses a group of sports themes, and this display should be adjusted according to different seasons and different display themes. Thereby visually shocking consumers and audiences and stimulating their desire to buy.

Attraction method: highlight key recommendations.

By highlighting the recommended styles of shoes and clothes, the actions displayed by the key display method are all some postures and shapes of children in life, which can reflect their rich living conditions, effectively arouse the imagination of children and parents and stimulate their desire to buy. The display style of children's shoes should be unique and unique, with outstanding characteristics. This will not only make the brand image unique, but also enrich the external image of the product and render the brand attractive.

Attraction method: clever use of color language.

Shops for children's shoes can display their different effects through layered display, which fully reflects the clever use of color language. Don't divide the color system too rigidly in this way of presentation. The left and right cold and warm colors of the shop should be well coordinated, and the places with insufficient colors can be supplemented by adding lights. In order to create an effective atmosphere, the auxiliary functions of children's shoes and children's wear products should be fully reflected in the actual operation of the designed device structure. The construction of exhibition space should be reasonable, smooth and highly instructive. Nowadays, the concept of marketing emphasizes the psychological feelings of consumers. They need enough free shopping space, make their own choices, strengthen the guiding factors of participating in in-store sales behavior, and more implicitly strengthen sales efforts.

The display of children's shoes store must make customers feel your mind, with innovative and novel elements. It can not only make parents feel the visual impact, but also make children feel a sense of belonging. Such display skills can attract popularity and get twice the result with half the effort.

Attraction method: domestic display

The level of normalization gradually began. From the point of view of sales, the display of children's shoes should not only attract children in the use of color language and body language of props, but more importantly, grasp their parents emotionally. For children's wear brands, the selection and application of the technical attributes of the exhibition scheme depends on the theme and brand positioning of the exhibition. Display design should first be based on the location and layout of the store, depending on the direction of the flow of people and passengers in the store. Different directions require different displays. In addition, the display design depends on the styles and materials of the products, and the materials and colors used in store decoration must match the overall colors, materials and styles of shoes and clothing.

Tips for choosing children's shoes 1, the size is moderate, slightly larger is appropriate.

2, the upper should be soft and moderate, slightly soft. When choosing shoes, let the children try to wear shoes and try to walk on the ground. If children feel soft and comfortable, then these shoes are suitable.

3, the sole bending should not be too large. Experts say that the soles of children's shoes should have appropriate thickness and hardness, and the thickness should be about 5 ~ 8 mm.

4. The fabric of children's shoes should be made of natural leather, and soft cowhide and sheepskin are the best choices. Because they have good air permeability and hygroscopicity.

5. Comprehensive description: Try to choose comfortable and soft cotton fabric as shoe lining. It is best to choose materials with good elasticity, high shock absorption and excellent anti-slip and wear resistance, such as beef tendon sole, because it can absorb the vibration of heel and brain. Finally, pay attention to the workmanship of shoes. It is best to be meticulous in workmanship. Children are naive and like to move. If the workmanship is not careful, the service life of shoes will undoubtedly be artificially shortened.

Children's shoes are characterized by 1, breathable and aseptic-functional insole, antibacterial and breathable and easy to clean;

2, toe protection, anti-slip-the toe arc design strengthens the protection of the baby's toes, and the outsole is light and anti-slip, which enhances the grip of the outsole and improves the baby's sense of balance when standing;

3, health-imported non-toxic materials, natural cotton nets, no toxic chemicals, no odor, environmental protection;

4, easy to walk-prevent heel valgus and varus, which is conducive to developing the baby's correct walking posture and reducing fatigue;

5, lightweight-outsole forefoot physiological arc design to help the baby start;

6, safety-environmental protection and safety, the middle tube strengthens the heel design, stabilizes the ankle joint, and ensures that the baby's ankle is not sprained;

7. Correction-conform to the foot type of children in China, correct the deformed foot type of children, and ensure the baby's foot health;

8, anti-slip, shock absorption-to protect the baby from falling, 3D curve shaping function insole supports the arch, buffering the foot pressure when the baby runs and jumps, and preventing concussion.

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