The "Internet Celebrity Library" won another international award. Let's see the story behind the "check-in master" of Fudan Library and Medical Science Library?

Do you still remember the hotly searched news about "Fudan top students" checking in?

In November last year, shortly after the "Library Master Chong Chong" event held by the Fudan University Library and Medical Center was launched, the topic derived from the "punch in data" #无码不了去Fudan# quickly became a trending topic search. A screenshot about the "Fudan Top Scholar" hit the Internet, with more than 320 million views on the related topic and more than 30,000 discussions.

A few days ago, the International Federation of Library Associations and Institutions (IFLA) announced the results of the 2022 IFLA International Marketing Awards. The Medical Library of Fudan University (hereinafter referred to as the "Medical Library") relies on the "Go! Library Stars" composed of columns such as "The Best of Medical Libraries" and "Medical Library Experts" that were reviewed last year. ” project, won one of the top ten most creative projects!

As the leading international organization representing the interests of library and information services and their users, IFLA is the global voice of the library and information industry, with more than 1,300 members in 140 countries around the world. Regarding this award, Anya Feltreuter, Chairman of IFLA Management and Marketing Branch, said:

The winners not only transformed and reconstructed their libraries through these activities, but also provided users with Excellent example of engagement and 'thinking outside the box'.

As international libraries have gradually developed marketing awareness and are exploring marketing activities, it has become common knowledge in the industry that libraries should actively carry out marketing.

IFLA established the International Library Marketing Award in 2002 to collect, select and reward outstanding library marketing projects from all over the world. The purpose is to guide libraries to use scientific thinking and systematic marketing concepts to carry out standardized activities. An effective library marketing program. Since its establishment, the award has gradually become one of the most well-known and representative awards in the field of libraries internationally. It has great influence and has great guiding significance for library practice.

This award is open to global selection and targets not only university libraries, but also various libraries such as public libraries and primary and secondary school libraries. The Medical Library stands out from the crowd and is closely related to the creativity and social influence of the "Library Master Chong Chong" activity.

Unexpectedly becoming a hot search topic and winning an international award, it comes from four years of exploration and accumulation

“From 0 to 8 o’clock on June 27, 517 people studied in the 24-hour self-study room Fight hard, this is everyone’s favorite day of study in 2023!”

“Seat B596 in B1 Self-Study Area C has been reserved 794 times in the past year! Seats!”

“My friend Zhang reserved the same seat 159 times in a year!”

This is the 2020 “Library Master Chong Chong” project! Part of the annual data inventory. These valuable data not only allow students to review their "check-in process" in the past year, but also help the library understand students' library usage habits and identify deep library users in multiple dimensions, including the most frequent visits to the library and the number of days they have been in the library. The longest, staying in the museum the longest, insisting on coming when the museum opens, loving the same seat the most, etc.

This is not the first time that the medical center has done this. In fact, since its opening in 2017, the Medical Museum has insisted on publishing a set of annual data every year. It is precisely based on the experience of previous years that the staff of the medical museum continue to innovate and the data inventory becomes more and more creative.

“Our award names will be slightly different every year, and we will also select some more interesting awards to give to everyone.” Ying Jun, deputy director of the Fudan University Library in charge of the medical library, said, “In addition to the enthusiasm for We will also award outstanding readers at the annual event. On the one hand, we hope to encourage teachers and students to make more and better use of library resources. On the other hand, we also hope that everyone can do more for the school library. Make some contribution."

Ying Jun said that the annual activities of the Medical Science Museum have always been welcomed by students, and the relevant WeChat push reading volume is very high every year.

In addition, the regularly pushed exhibition and lecture previews have also attracted many students from other campuses to come and "observe", and have also made more and more people outside the school understand and pay attention to the Fudan University Medical Center.

“After last year’s event, many students forwarded it, and some students made their own short videos and uploaded them to various social platforms, which was not seen in previous years. Therefore, we also received more comments from the society. The attention on the Internet eventually resulted in the effect of flooding the Internet,” Ying Jun said.

Of course, there is still a lot to prepare from hosting events to participating in competitions and winning awards. Starting from the marketing perspective, the medical center personally designed the logo and slogan throughout the entire process, and promoted it through multi-platform media accounts to expand the audience, and finally successfully won the grand prize.

Innovative use of big data to care for the growth of each individual

The medical library innovatively uses space usage data and cleverly combines access control system data to identify deep users of the library in multiple dimensions. Finally, the "Library Master" selection competition was held and achieved outstanding results, which cannot be separated from the support of modern big data.

The newly completed medical center in 2017, in addition to basic services, also integrates modernization, intelligence, and informatization, providing a number of innovative services such as online reservations, indoor navigation, smart reminders, and WeChat push. . There are multiple independent research rooms of different sizes in the library for medical teaching and research activities; a 24-hour unattended library to meet readers' borrowing, returning and reading needs at any time; multi-functional smart seminar rooms and academic discussion areas to improve the quality of medical teaching Interactivity and autonomy; audio and video space and small stage to show the style of teachers and students and cultivate teamwork skills. In addition to a large number of professional medical information resources, rich and precious medical book collections, and precious medical historical materials from ancient and modern times, both at home and abroad, the library is equipped with smart bookshelves and robot librarians; there are also VR surgeries and AR anatomy rooms that facilitate practical classes; and it also provides medical students with 3D printing, simulated medical testing and other services.

“We hope to understand the usage habits of teachers and students and develop corresponding services more accurately. Many library staff are medical students and will be more familiar with the needs of teachers and students in medical schools. We also hope to use this to build this space better and make full use of its resource advantages," Ying Jun said.

Song Yuanming, public relations librarian of the Medical Library, said that the origin of the "Library Experts Rush" activity is actually the library's seat reservation system. Since each seat corresponds to the ID of each student entering the library, the library can discover interesting statistical results such as the locations used most by students and popular spaces through numerous data in the background. This inspired them to start with the data to launch relevant statistics. Activity.

Of course, in the process of data collection and disclosure, the medical library will consider respecting users’ usage habits and obtain more user usage data with minimal personnel intervention; before awarding awards, librarians will also contact the winners Students asked if they would like their space usage data to be made anonymous. "So far, every student is very happy to accept this award. Everyone thinks this is a very positive and valuable honor." Ying Jun said.

In Song Yuanming's view, such data inventory is a way for the library, as a school institution, to care for individual growth. “It’s not just that we opened up the space so that all students and teachers can use it, but that we received every individual’s love for the library and gave it feedback through activities and awards. This is even more important. It is a subtle interaction between people and space.”

During the epidemic, the medical museum used a seating system to control seating intervals to ensure that teachers and students can use the space in the museum safely and efficiently; and participated in international forums. Communicate and discuss topics such as library management, scientific research innovation, and innovation of online information services in the face of the epidemic.

During this quasi-closed management period, the medical center has converted daily training twice a week to online training, training students in the use of databases through real-time meetings, or instructing students in the use of some commonly used statistics and management. Software, "Basically more than 100 students participate every time, and the effect is very good." Song Yuanming said.

The book mountain has roads and diligence as its path, making the library the place where dreams begin

In last year’s selection event, Kong Yide, who “checked in 1,424 times to reach the summit in one year” Known as the "Punch-in King".

Kong Yide, a master’s student at Huashan Hospital Affiliated to Fudan University

She was a five-year clinical medicine student in 2017. Now she has successfully been promoted to graduate school and became a graduate student at Fudan University. Master student of Professor Zhang Jiming, deputy director of the Department of Infectious Diseases, Huashan Hospital affiliated to the university. Zhang Jiming, who had gone to Wuhan to fight the epidemic, was also a donor to the medical museum.

In the summer of 2020, when she was busy with postgraduate promotion and interning in the hospital at the same time, she almost turned the medical museum into her second home. For her, whether it is the underground self-study area where she most often goes, or the sixth floor of the library, which she loves the most, they all bear witness to her struggle...

In the comment area of ??the hot search topic, there are many comments Few people call her the "King of Papers", but Kong Yide believes that going to the library is a common thing for Fudan people: "Fudan has a strong learning atmosphere, students focus on their studies, and the average study time per student is long. There is no need to check in too much What’s special is that I just go to the library more often, and there are many students like this on campus!”

Indeed, Kong Yide is just one representative of the students at Shanghai Medical College of Fudan University.

In the event marking the first anniversary of the establishment of the new medical museum, Chen, who won the title of "Seat Utilization Expert" for the first time, entered the Department of Radiation Oncology of Zhongshan Hospital Affiliated to Fudan University after graduation and was awarded the title not long ago. The 2022 "Technology Innovation Action Plan" Venus Project is specially funded by Yang Fan.

Li Haiyan, a 20th-level doctoral student majoring in Social Medicine and Health Care Management

In last year’s event, the 20th-level doctoral student majoring in Social Medicine and Health Care Management won the title of “Early Bird” Li Haiyan stepped into the library on time when it opened at 8 a.m. 168 times, while Wang Lan, a 20th-level master's student in the School of Public Health, was the "Medical Library Night Cat" who set a record of closing the library 225 times...

There are more students traveling in the sea of ??books, either stepping into the library in the morning light, or leaving with the stars and moon. The library is a precious and intimate habitat for their academic career.

After the event, the Medical College will keep in touch with these "listed" students and care about their development. "Some students still keep in touch with us after graduation. They are all excellent and continue to study in their respective professional fields." Song Yuanming said.

Column editor: Gu Yong Text editor: Gu Yong

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