What do people who specialize in the animation industry know about animation?

Boss upstairs, please clarify the concept of "original painting" first... What you call original painting is a collection of paintings that can be sold after being revised and published. The real concept of original painting in animation should be discussed first. Check it out~

Why can Korean animation develop? You are right. They protect local culture and have government support, but what about China? Although the country has begun to attach importance to the development of the animation industry in 2004, and has given some policy and financial support to the animation industry in the past two years, due to factors such as the current domestic animation market being immature and the animation industry requiring relatively large investments, Restricts the financing scale of enterprises.

In the United States, video games, toys, etc. produced from animations have formed a huge industrial chain. At the same time, they have driven social development and led fashion in terms of economy and culture. .

China has lagged far behind them in the comics industry, with only Hong Kong comics still occupying its own territory. The glory of Chinese animated images back then is no longer there.

Not many people seem to pay attention to Chinese animation, just like not many people know about the 5155 project. No one has come out to take responsibility, and the responsibility cannot be passed on to any individual or collective, and the reasons can be imposed on Japanese animation. It’s even more of a sign of incompetence.

There is a "File of Original Drawings of New Chinese Cartoonists" on the market. The content inside is extremely luxurious and the level is astonishingly high. Frankly speaking, many of the works in this book have far surpassed the ordinary level of Japan! Therefore, China has no shortage of talents!

The most fundamental thing is the problem of the younger age of animation in our country.

What Chinese animation lacks is the recognition of the whole society. Adults believe that animation is only for children. The view of "children's play" is deeply rooted. Most of the animation materials focus on ancient Chinese history, allusions, and stories. There are few breakthrough works in terms of movies, fairy tales, and Chinese virtues, which leads to the narrow and naive field of original animation works in China.

The existing problems in Chinese animation are nothing more than two factors, one is the system and the other is technology.

It is impossible for us to change the system. And technology should be the condition we should have. Today's Chinese animation, from the initial script to the final dubbing, can be seen that there are still many immature aspects.

So, first of all, we should follow the practices of some foreign companies and publish original works in paper media such as animation journals. If there are stories that are well received by the market, then make them into animations. Because this approach is low-cost and involves authorized product companies in the early stage, the risk is very small.

Animation is not only for children to enjoy, people of different ages can find animations that suit them. Therefore, we must reverse the "younger" and "naive" status quo of Chinese animation, consider the international market, and consider how to introduce foreign funds.

Secondly, risk sharing and production and marketing separation, that is, the complete separation of animation production and marketing promotion, and the elimination and screening mechanism of the market to avoid risks in the animation industry. Solid market analysis and timely market response can greatly reduce the possibility of losses.

Thirdly, protect local culture with purpose.

The United States is a country that pays great attention to protecting its own culture. They especially cherish American culture. Americans have consumption habits of animation products. They have two characteristics: one is universal consumption, and the other is that in the United States, animation extension products have penetrated into almost every corner of society.

At the same time, while they attach great importance to protecting their own animation culture, they try to reduce the invasion of foreign countries, such as Europe and Japan. In short, they try to use animation products produced in their country. So the United States is a big country in the animation industry, and it is not accidental.

Although China is now protecting local products, blindly protecting local culture is tantamount to "closing the country in". If we cannot make good local animations to resist foreign animations like the United States, then no matter how we "protect culture", foreign animations will still compete with Chinese animations through different channels.

If Chinese animation is recognized, then the creative space will be much larger. When the creative space is larger, the content will be richer. If the content is richer, better works will be created, and better works will be created. The work will be further recognized by society!

This is a virtuous circle, but how to form such a virtuous circle is probably worth exploring.

If the government has good policies, it also needs good investment methods from animation companies. Only in this way will internal and external factors work together, and then China's animation industry will have hope.

In the eyes of others, animator is a very passionate, imaginative, and challenging title, but opening up new areas of Chinese animation requires tremendous hardship and effort.

Also, what the big brother upstairs said, "Since they are coolies, they are not willing to be lazy and get more wages. Do you think the wages of those coolies are high?" This is because China does not do early animation, and foreign animation companies If you use post-production to do it, you will do whatever you are asked to do. Do you think there is a way to innovate in this way?

So why are these companies so enthusiastic about outsourcing business (abbreviation for overseas animation processing and production)? You may not have imagined that around the 1990s, an employee working in an animation company could earn 20,000 yuan a month! right! It’s 20,000! Not 2000! Twenty thousand yuan may not be much now, but that was around the 1990s. You didn’t have to have a high degree of education or a wealth of knowledge, as long as you had accumulated experience and worked hard every day to draw without stopping your hands from cramping. Twenty thousand yuan a month , it is possible to achieve.

So who can get 20,000 yuan a month? Director, original painting, skilled original painting, design draft, retouching and general animation inspection. Even the lowest-level animator can earn 3,000 to 4,000 yuan per month after training for half a year. After working for a long time and with enough experience, it is possible for anyone to make ten thousand or twenty thousand a month, but there are two prerequisites: first, you have to work hard; second, the films you make are processed overseas, not Domestic film! Because the price is too low.

Except for directors and film-level characters, the animation industry implements a piece-rate system. Directors and producers are paid per episode, and they are like contractors. Wages vary depending on the grade of the film.

The design draft staff are paid according to the number of shots drawn. Each episode of the cartoon is divided into many shots according to the script (a 25-minute cartoon is roughly divided into 300 to 400 shots). The design draft draws the background of each shot, the relationship between the shots (push, pull and pan), and the camera position of the characters. , these are all combined together. Nowadays, a lens is about 40 yuan, with the high price being 60 yuan, and the low price being... 10 yuan.

Original paintings are paid according to the length of time they are drawn. The measurement standards are feet and seconds. One foot is equal to three-half seconds. Now the average price per foot is about 35 yuan, with the highest price reaching 120 yuan and the lowest price being 25 yuan. An original painter can paint 200 to 300 feet in a month, and a skilled artist can paint 800 feet or more. Just do the math! Isn't it a little scary?

Animation wages are calculated based on the number of pictures. An outsourced film costs 2 yuan, while a domestic film costs 1 to 1.5 yuan. A skilled animation artist can draw more than 1,000 pictures in a month. Generally, an animation artist can earn about 2,000 to 4,000 yuan a month. Of course, there are also crazy people who make 5,000 to 6,000 yuan.

An animator who has been drawing scripts for many years, and who also made design drafts and films, once said to me that every animator has bitterness and hatred. I understand what he means, especially after 2001, China's animation industry has indeed reached a low point, and the life of animators is difficult. But I also understand that it's not just that.

Since the animation industry has always been processing for foreigners, the work is divided into off-season and peak season. In the off-season, the workload is less, and employees get less money; in the peak season, there is a lot of work, and everyone works hard. I want to make more money. This so-called desperate effort is extremely inhumane. When rushing to work, it is common to work overtime and all night long.

When I first joined the animation company and started working in animation, the most brutal time was when I worked continuously for four days and four nights. After finishing the work, I had stomach cramps. But I have to do this. If I don’t finish my job, I may be laid off by the company, and I like drawing cartoons so much. Secondly, I want to make money to support myself. An animation costs two yuan, and I can draw 100 pictures. After paying the rent, I can draw 150 more pictures to cover my living expenses this month. After all, I chose this industry myself. I was still a newbie and it was so difficult to get started. I have also seen girls who were too tired to draw and hid in the toilet to cry; some people's eyes were swollen from drawing; some people were so good at drawing that their hands were not their own... You may suspect that it is because of me You are a newcomer, so you are so tired and work overtime all night. In fact, it's not like that. In the past three years of my life, I have done animation, animation inspection, model revision, and drawn design drafts and original paintings. I have always worked overtime like this. The reason is very simple: because once I start working, The work is never done.

Do you know how much one episode of Chinese animation costs? In the United States, it is very common for an episode to cost tens of thousands of dollars, or more than hundreds of thousands, but what about China? I’ve even seen an episode costing 20,000 (RMB)! Do you know how much an episode would cost if it was broadcast on a TV station? With so little money, who would be willing to make something made in China? Isn’t it laziness to only make foreign animations?

Don’t think that those of us who study animation have less exposure than you. We all learned it bit by bit from foreign animation, because there is no domestic animation for us to learn from!

We are also very aware of the shortcomings, but what do you think individuals can change? Is there a problem with the younger age of Chinese animation? Or the concept of separation of production and marketing? Or the entire system? Don't be delusional. This is China, a country where people still have problems eating. The country does not have the energy to establish such a complete system in entertainment! ! ! !