What did Li Ning’s previous logo look like?

The flat "L" in one stroke, the slogan is "Everything is possible."

Li Ning Company is a professional sports brand company founded by Mr. Li Ning in 1990. The innate sports genes and the brand spirit of "anything is possible" have always been throughout the development history of the Li Ning brand. .

Introduction to the Li-Ning brand

The Li-Ning brand, which originated from China, is striving to become a world-class professional sports brand that is both fashionable and fashionable. The Li-Ning brand took the opportunity of sponsoring the Chinese delegation at the 1990 Asian Games to start the Li-Ning Company's business, pioneering the management of Chinese sporting goods brands, and growing as it continued to participate in the development of Chinese sports.

In 2002, Li Ning Company established a new brand positioning and put forward the brand slogan "Everything is possible". In 2004, Li Ning Company was successfully listed on the main board of the Hong Kong Stock Exchange, with sales hitting a record high, becoming the first Chinese sporting goods company listed in Hong Kong, China. In February 2018, Li-Ning brand debuted in New York, becoming the first Chinese sports brand to participate in New York Fashion Week.

In 2010, Li Ning invested in Ruyi Energy Saving, which was mainly engaged in green energy-saving business, through subscription, and became the largest shareholder. Later, Li Ning officially changed the name of the company to Feifei China Holdings Co., Ltd., becoming another subsidiary of Li Ning. listed companies. Viva China is committed to becoming the leading and most dynamic comprehensive sports enterprise in China. It is mainly engaged in the development of sports destinations, the investment and organization of sports events and activities, and the operation of consumer goods businesses related to sports, health, and leisure life.