The corporate culture of Wuliangye customized wine

Initial goal: Based on the liquor industry, cooperate with famous liquor companies, develop excellent liquor brands with the overall idea of ????promoting mid-to-low-end products with mid-to-high-end products, and develop into an excellent brand operator in the liquor industry; mid-term goal: to become an outstanding brand operator in China's liquor industry Star enterprise; long-term goal: diversified development, completing the company's listing goal; core values: pioneering and enterprising, people-oriented, creating value for customers, creating benefits for the company, and creating opportunities for employees! Principles: abide by contracts, keep promises, and adhere to the principles of "abiding by the law" and "integrity"; Motto: If you want to achieve things, establish others first; Pursuit: Break through yourself and never stop; Service concept: Sincerity will last forever; Friendship philosophy: Make friends all over the world Friends, resources complement each other, resources interact, resources teach each other, resources learn from each other, and seek development; Cooperation requirements: Ambitious, capable, and qualified; Cooperation concept: Help others succeed; Marketing concept: Close to consumers, close to competition Opponents, close to channels, close to the market, understand needs, meet needs; Talent standards: give priority to the capable, give way to the mediocre, and let go to the mediocre; Learning methods: constantly deny yourself, affirm yourself, and stimulate your potential; Style: self-confidence, passion , Self-discipline, smile; Outlook on life: Happy life; Work standards: Strive for excellence, prefer shortcomings to excess; Work mentality: Peace of mind, not afraid of making mistakes, and make timely adjustments; Team spirit: Unite and cooperate, strive to be a role model, and help each other;

Wuliangchun, Wuliangchun, Jinliufu, Liuyanghe, Jingjiu and other dozens of series of products of different grades and flavors to meet the needs of consumers in different regions, different cultural backgrounds and different levels. In particular, the emergence of treasures such as the Twelve Zodiac Wuliangye, Smooth Sail Wuliangye, and Wuliangye Panama Commemorative Wine have achieved exquisite and ultimate integration in spirit, shape, rhyme, and taste, and have become a model of the pursuit of excellence.

Wuliangye demonstrates its deep cultural origins and inheritance in the alcohol industry, and has unique and profound cultural tension and synergy in the alcohol brand.

At the same time, with the help of the Wuliangye CCTV corporate song show platform, the Wuliangye corporate song series is fully displayed, using beautiful singing voices and wonderful melodies to fully interpret the mental outlook and entrepreneurial spirit of Wuliangye people. The Wuliangye corporate song series is a collection of National culture, corporate culture, and wine culture are integrated into one, realizing the sublimation of the full integration of the three, and passionately interpreting Wuliangye's brand concept and brand sustenance.

Wuliangye integrates Wuliang culture into the liquor brand and performs it with such ease, it can be said to be a model of brand culture creation!