The essence of corporate culture slogan

Enterprise slogan is the soul and the "commander in chief" of enterprise management activities; It is the "ideological guide" of enterprise action and plays an irreplaceable core role in enterprise management and development. Just as a country and a nation must have cohesion to develop and grow, so an enterprise needs cohesion to succeed. Some people think that the construction of corporate culture can only be carried out when the enterprise is operating well, and it cannot be distracted when the enterprise has problems; Some people think that it is enough to build internal culture, but in the era of cultural management, the influence of culture involves all aspects of corporate behavior, and the concept of corporate culture should also include external publicity, so that the outside world can understand the company's business philosophy and culture and seek greater social value recognition.