How to use the trick of catching thieves and kings?

During the Anshi Rebellion in the Tang Dynasty, An Lushan was arrogant and won a great victory. An Qingxu, son of An Lushan, sent Yin to attack Suiyang with hundreds of thousands of people. In the suggestion, Cheng was stationed in Suiyang. Seeing that the enemy was menacing, he decided to stick to the city. The enemy attacked the city more than twenty times and were all repelled. Seeing that the soldiers were exhausted, Yin had to sound the golden bell and retreat. In the evening, the enemy soldiers were just about to rest when they heard the drums rumbling in the city head and the shouts were loud. Yin urged the army to prepare for a fierce battle with Tang Jun who was out of the city. Zhang Xun, on the other hand, "only thunders and doesn't rain", beats drums from time to time, as if to fight our way out of the city, but never hits with the city gate closed. Yin's troops were tossed around all night without rest. The soldiers were too tired to open their eyes. They fell asleep on the ground. At this moment, there was a gunshot in the city. Suddenly, Zhang Xun led the defenders to rush out. The enemy soldiers woke up from their dreams, panicked and confused. Zhang Xun made great efforts to kill more than 50 enemy generals and more than 5,000 soldiers, and the enemy was in chaos. Zhang Xun urgently ordered the troops to capture the enemy leader Yin alive, and the troops ran under the command of the enemy handsome. Zhang Xun has never met Yin. He doesn't know him at all. Now he is mixed in the disorderly army, which is even more difficult to identify. Zhang Xun has a plan to let the soldiers sharpen the straw as an arrow and shoot at the enemy. Many enemy soldiers were shot with arrows, thinking that there was no life. But when he found himself shot by a grass arrow, he was overjoyed and thought that there was no arrow in Zhang Xun's army. They rushed to report the good news to Yin. When Zhang Xun saw it, he immediately recognized Yin as the leader of the enemy, so he ordered the archers and the Ministry to shoot arrows at Yin from Nanji Cloud. Right in Yin's left eye, this time it's a real arrow. I saw bleeding profusely and scurrying about. The enemy fell into chaos and fled in defeat.

◆ Take Ming Yingzong alive.

Ming Yingzong was partial to eunuch Wang Zhen. Wang Zhen is an evil man. He is a dictator. No one inside and outside the court is not afraid of him. At that time, the northern Walla gradually became stronger and had ambitions to covet the Central Plains. Wang Zhen rejected the suggestion of ministers to fortify the main road leading to the south in Walla, and tried every means to please the Walla leader first. In A.D. 1449, he personally led an army to attack Datong and invade the Ming Dynasty. Ming Yingzong decided to personally expedition and appointed Wang Zhen as commander in chief. Food and grass were not fully prepared, and 500 thousand troops ran north. It rained heavily all the way, the road was muddy and the March was slow. I heard the newspaper first, and I was full of joy. I thought it was a good opportunity to capture Yingzong and pacify the Central Plains. When the Ming army arrived in Datong, it also ordered the big brigade to retreat. Wang Zhen thought that the Walla Army was a big force afraid of the Ming Dynasty, timid and quick-moving, so he ordered the pursuit of the Walla Army. I had expected that the elite cavalry had been sent to surround the Ming army from both sides in two ways. Zhu Ying and Huang Xianxian, pioneers of the Ming army, were ambushed by the Walla army and completely annihilated. Ming Yingzong had no choice but to move troops back to Beijing today. The Ming army retreated to the civil fort, and it was dusk. Ministers suggested that the troops advance another 20 miles and refused to defend in Huailai City for reinforcements. Wang Zhen insisted on waiting at the civil fort on the grounds that thousands of trench cars had not arrived yet. He was also afraid that the Ming army would enter Huailai, refused to hold the city and ordered an emergency pursuit. The day after the Ming army arrived at the civil fort, it took advantage of the situation and surrounded the civil fort. Civil fort is a highland and lacks water. Walla's army controls the only river in the area. The soldiers of the Ming Dynasty were short of water for two days, and their morale was unstable. Then he made a plan and sent a letter to suggest that the two armies make peace. Wang Zhen mistakenly thought that this was a good opportunity for a breakthrough. He urged the troops to break through in the direction of Huailai City. In the middle, the enemy was lured first. The Ming army left the civil fort less than four miles, and the Walla army was attacked on all sides. Under the protection of several Qin Bing, Ming Yingzong in the disorderly army failed to break through several times and was finally captured alive. When he fled for his life, he was killed by the guard general Fan. Without the command center, the Ming army was in flight and 500 thousand troops were wiped out.

◆ Cut the pioneer and overcome the strong with the weak.

In 383 AD, the former Qin Dynasty unified the Yellow River basin, which was powerful. Fu Jian, the former king of Qin, sat in Xiangcheng and mobilized 900,000 troops to annihilate the Eastern Jin Dynasty. He sent his younger brother Fu Rong as a pioneer to capture Shouyang and won the first battle. Fu Rong judged that there were not many troops in the Eastern Jin Dynasty and there was a serious shortage of food. He suggested that Fu Jian attack the Eastern Jin Dynasty quickly. Fu Jian heard the news, and before the army assembled, he led thousands of cavalry to Shouyang. Xie Shi, the general of the Eastern Jin Dynasty, learned that the million-strong army of the former Qin Dynasty had not been assembled, seized the opportunity to defeat the enemy's strikers and defeat the enemy's spirit. Xie Shixian sent a brave general, Liu Laozhi, to lead a 50,000-strong army across Luo Jian and killed Liang Cheng, the former commander in chief of the Qin Dynasty. Liu Laozhi pursued Qin Jun before the attack, and Xie Shi led the troops through Luo Jian, along the Huaihe River, and reached the Fei waterline, stationed at the edge of Bagong Mountain, facing Qin Jun, the former Qin stationed in Shouyang, across the river. Fu Jian, seeing that the army of the Eastern Jin Dynasty was well-groomed, immediately ordered him to stick to the riverbank and wait for the follow-up troops.

Xie Shi saw that he was outnumbered, so he had to make a quick decision. So, he decided to stimulate the arrogant Fu Jian. He sent a letter saying, I want to fight you to the death. If you dare not fight, you'd better surrender as soon as possible. If you have the courage to fight with me, just take a step back for a while and let me cross the river to fight with you. Fu Jian was furious and decided to retreat to a place within a stone's throw. When the troops of the Eastern Jin Dynasty crossed the middle of the river, they went back to attack and wiped out the nomads from the water. He didn't expect that Qin Jun's morale was low at this time, and under the evacuation order, there was chaos immediately. There was a scramble for the pool, a collision of horses and men, a mess, and complaints. At this time, the command has failed, and the retreat has been ordered several times, but the retreating troops have all turned into a rout. At this point, Xie Shi commanded the Eastern Jin military forces, quickly crossed the river, took advantage of the enemy's chaos, and struggled to kill the enemy. Qian Rong, a pioneer of the former Qin Dynasty, was killed by the troops of the Eastern Jin Dynasty in the disorderly army. Fu Jian was injured by an arrow and hurriedly fled back to Luoyang. The former Qin dynasty was defeated. The Battle of Feishui, in which the Eastern Jin army seized the fighter plane and gained the advantage, was a famous war example in the history of ancient wars.

Pieces of fake elephants, please put the rebels in the urn.

In BC 154, Han Jing ordered Zhou Yafu to lead an army to meet the rebels led by Liu Bi, the king of Wu.

Knowing that he was outnumbered, it was difficult for Zhou Yafu to win with the rebels, so he decided to rally his troops and stick to the river for a long time until the enemy's momentum dropped.

At this time, the rebels are attacking Liang, and Liang is in danger. Liang Wang asked Zhou Yafu for help several times, but Zhou Yafu refused. Liang Wang became angry from embarrassment and wrote to Emperor Han Jingdi. Out of mutual affection between brothers, Han Jing ordered Zhou Yafu to send troops to rescue Liang Guozhi.

The angel of Emperor Han Jing read this imperial edict aloud to Zhou Yafu, but Zhou Yafu just accepted it and didn't mean to send troops. The messenger was furious and rebuked Zhou Yafu for disobeying the imperial edict. Zhou Yafu said calmly, "Your Majesty ordered me to lead the army against the enemy and give it to me for command, but the specific arrangement of the army should be decided by the actual situation on the battlefield. Will be outside, your life will not be affected. Although Liang was in critical condition, there were still 50,000 defenders with sufficient food and grass. Sticking to 10 days is not a problem. Our army has come a long way, its military strength is exhausted, and the rebels are strong, so it is not suitable for a decisive battle. Therefore, we must rest first, wait for an opportunity to attack, and must not act rashly. " When the messenger saw that Zhou Yafu refused to send troops, he had to reply to me.

The news that Zhou Yafu refused to save Liang reached the ears of rebel generals. They thought that Zhou Yafu was afraid of death and fighting, and didn't take Zhou Yafu seriously at all, so they stormed the beam boldly.

While the rebels were unprepared, Zhou Yafu mobilized soldiers to cut off the rebels' route for providing foodstuff. The rebels lost all their food and grass, knowing that they would not last long, so they gave up Liang, turned around and left, arrayed themselves and fought to the death with Zhou Yafu.

Zhou Yafu knew that the rebels were short of food and grass, and he was eager to fight the trapped animals, so he insisted on not fighting and avoided going to war. The rebels came from afar and were exhausted. Zhou Yafu often sent light cavalry to sneak attack at night, and their fighting capacity was declining. Zhou Yafu deliberately created the illusion of lax defense and lured the rebels to take the initiative to attack. When the rebels entered Zhong Jun camp, archers arranged by Zhou Yafu were waiting for them. In an instant, ten thousand arrows were fired, killing sounds were heard everywhere, and the rebels were trapped. After a night of fierce fighting, the rebels were completely annihilated, and the king of Chu, Liu Bi, saw that the tide was gone and had to draw his sword and commit suicide.

Analysis of current use situation

In the commercial battlefield, we should be good at finding out the main competitors and then concentrate on "catching" them. Other problems will be solved.

Some people say that Wang is the leader or core figure of social organizations such as the state, societies, institutions, departments, sects or gangs, the command and dispatch center for organizing collective actions, the hub or key for organizations to exert their overall strength, and the leader on the grassland.

It is often said that most people in the world are afraid of being the first bird and are used to following the crowd when shooting at the first bird with their guns. Therefore, the formation and development of an organization depends on several key figures. Once the key people don't exist, the tree falls apart. Therefore, in order to win and disintegrate an organization, the focus of the attack is its core figures. Once they are captured (soft capture, hard capture, whichever method you choose, the most important thing is to be suitable for the captured object), the organization will be leaderless. In the poet's words, "shoot the horse first, catch the thief first."

Capturing the king is the primary or core task of controlling and defeating an organization, but there are many ways to implement it and many strategies can be combined.

Hard catching and hard killing is one way. But it is often costly and not easy to succeed. Jing Ke stabbed the king of Qin, for example, but failed to achieve his goal and left first.

It is an effective way to draw the tiger away from the mountain. The king is a tiger, and together with the king, just like the dragon in the pool and the tiger in the hole, they form an inseparable whole with the king and are indestructible. Try to lure the king away from the crowd, so that the king and the crowd can't contact and contact. Capturing the isolated king alive before attacking the crowd, just like destroying the tiger's den, can quickly destroy or destroy the opponent.

Honey traps are also very powerful for capturing or controlling kings. Gou Jian first captured Fuxi with the beauty of stone, and then destroyed Wu; The emperor of China captured the kings of Fanbang with real princesses and fake princesses, and made Fanbang surrender to himself. Compared with seizing the king by force, the courtiers who stole power from the country cost much less and the success coefficient was much higher.

There are many ways to seize the king, and many of the 36 strategies can be used to seize the king. Many modifications are possible in this method. Its method is constantly changing, just like playing a Rubik's cube, step by step, interlocking, but the principle of winning the king is unchanged.

◆ Facing the four major competitors

Chery Automobile, as a rising star in the domestic automobile market, has its own brand value, which makes it easier for it to enter and leave the domestic and foreign automobile markets than a joint venture. On September 26th, 2008, Chery A3, which has been brewing for many years, will be listed soon. For Chery, the competitors after listing are mainly domestic brands. From the vehicle positioning, Chery A3 is a compact family car. In addition, the model will also cover hatchback and sedan models. The main competitors are BYD F3, Jie Jun FRV, Yuan Jing and Familia. Let's see how Chery A3 compares with these competitors. Let's analyze it.

In terms of vehicle models, BYD F3 series and Familia II have stood the test of time and achieved good sales, while Jie Jun FRV, with its low-priced model of 1.3, has also maintained good attention at present, and Geely Vision also has good sales in second-and third-tier cities in China.

Compared with these models, Chery A3 has not been listed yet, which is more fresh for consumers. However, A3, which has experienced several auto shows, is no stranger to car enthusiasts. From this point of view, Chery A3 is not short of popularity and has a good market enthusiasm.

On the other hand, from the appearance, Chery A3 is more competitive. This car written by a famous foreign design company is harmonious in appearance, atmospheric, calm and fashionable. The shadows of other models are hard to find on this model.

In terms of appearance, Chery A3 has certain advantages over BYD F3 series, Familia and Geely Vision. It not only conforms to the characteristics of family cars like FRV in Jie Jun, but also arouses young people's desire to buy.

At present, Chery A3 has three models with displacement of 1.6, 1.8 and 2.0, so the predicted price of 80-65438+10,000 yuan is reasonable. As for competitors, the price of BYD F3 sedan series is 58,700-65,438+000,800; The price of the hatchback F3R series is 58,700-8.10.8 million yuan, the price of Familia II is 8.10.8 million yuan-6.5438+0.10.8 million yuan, the lowest price of Geely is 65,800 yuan, and the highest price is 65,438+0.03 million yuan.

From the price point of view, the price of A3 is basically in the same price range as these models, and the prices of some models of BYD F3 series and Jie Jun FRV are slightly lower, but from the configuration point of view, the configuration of F3 series low-priced models is low, lacking the most basic safety configuration; The low-profile model of Jie Jun FRV is 1.3 displacement, which does not constitute direct competition with Chery A3. Most people think that 8-65,438+10,000 yuan is reasonable, and this price also belongs to a more competitive price range.

From the configuration point of view, Chery A3 should not be far behind its competitors, while the models equipped with ESP are even more exciting. In terms of chassis, Chery A3 adopts the front McPherson rear four-bar structure, while among competitors, only Familia II also adopts the rear multi-bar structure, and other cars are not independently suspended, so A3 is superior to BYD F3 series, Jie Jun FRV and Vision in ride comfort and handling.

From the overall quality point of view, Chery A3 has solid materials and technology in line with its own price. Judging from the exhibition cars seen in the exhibition hall, although it is not fancy, Chery A3 is still very qualified as a family car.

As for the final performance of a product in the market, there are many factors to consider. Manufacturers can find out their imaginary enemies (competitors). As latecomers, there must be many considerations on how to beat them. Innovation is the first element. Because Chery A3 was written by a famous foreign design company after all.

Take "medical celebrities" as "kings"

1989 and 1990 in the past two years, China's economy is in the process of adjustment, money is tight, and market sales are generally depressed. The young Xi 'an Janssen products are facing this dilemma as soon as they are listed. However, Yang Senren didn't sit still and lament that his products were ill-timed, but regarded the predicament as an opportunity to enhance competitiveness, and went to the market with confidence by virtue of the advantages of high quality, variety and complete dosage forms.

In order to open the market for its own products, Janssen Company has designed a set of public relations strategy of "destroying its power and taking the lead". They firmly grasped the thread of Linked Medicine and made the slogan "Let every doctor in China know about Dr. An Yang's products". Combining the characteristics of China's pharmaceutical market and learning from the marketing strategies of western markets, a unique "triangular publicity model" has been formed.

At the top of the triangle is the Zhan Sen Science Committee, which is composed of medical celebrities and authorities, and gives high-level guidance to the company's products, scientific research and management. In society, the recommendation of these celebrities is credible, and its publicity effect is far from that of commercial advertisements. The middle part of the "triangle" faces medical personnel, especially young and middle-aged doctors who have the right to prescribe. They know and understand drugs, can choose drugs actively and accept drugs directly. Attracting consumers through extensive publicity in newspapers, radio stations and TV stations has formed a solid foundation for the bottom of the triangle. This publicity mode is dominated by celebrities and authoritative figures in the medical field, which has played a role in covering all aspects and influencing different social strata, far exceeding the general publicity form, and has played an active and effective role in establishing a good image of the company and improving the visibility of new products.

At the national pharmaceutical ordering meeting held in Wuhan, the company used newspapers, televisions, street signs, huge slogans on the car body and balloon slogans for advertising, which made Xi Anyansen Company famous and the order was150,000 yuan. The company held a 5 1 large-scale new product promotion meeting only at 1990, with more than 6400 participants. Small hospital symposium was held 1 15 times, with more than 7400 participants. The advertising cost of 1990 is 5 million yuan, while the sales revenue reaches1890,000 yuan.

There is no doubt that they regard "medical celebrities" as "kings".

◆ Real estate companies "win the king"

There is a railway company in H Town near Neil Lunberg Law Firm, and its financial situation has completely lost the confidence of shareholders. As early as 1930s and 1940s, it mortgaged the land assets it occupied and leased and issued bonds. However, due to the poor management of the railway, most of the profits were lost, and it had to sell some of its remaining assets to avoid bankruptcy. In the 1960 s, without a large influx of funds, it could only be declared bankrupt. Its real estate department quickly found a local real estate company and couldn't wait to put forward the intention of making money from the surplus real estate of the railway company. After repeated deliberation, it is still impossible to overcome the obstacle of "legality" because the railway company has not bought all the property rights of these lands, and as long as these property rights are no longer used for railway undertakings, the original owners will take back the land. The real estate company can't reach a deal without the complete property right certificate of the railway company.

However, the real estate company will never let go of the fat meat sent to its mouth, so it consulted Neil Lunberg Law Firm. The trick is not to buy, rent or rent in 1999. Through the design of Neil Lunberg Law Firm, the real estate company first "robbed" the consultant and land trustee of the legal committee of the railway company, got the building permit, and then "robbed" the town government composed of * * * and the party. The town government also seized the fact that the real estate company could not get out of the predicament and saved a little face.

◆ The "pedestrian machine" that is popular all over the world.

Japan's "XY" company is one of the world-famous electrical appliance manufacturing and distribution companies, and its "XY" tape recorder has long been a world-renowned home appliance boutique. In the case that the video recorder market tends to be saturated, "XY" company decided to develop new products to reverse the decline in sales. After a period of investigation and analysis, "XY" company developed a small portable microcomputer according to the characteristics of modern people's life. With new products, how to open the market has become a new problem.

Therefore, "XY" Company has taken a set of effective measures. First of all, "XY" company held a press conference in Yoyogi Park in downtown Tokyo, and hired dozens of popular Japanese singers for publicity with high salaries. "Fashion leader" is equipped with a "walking machine" to guide the new trend and become a fashion, which has achieved remarkable results.

"XY" company captured "pop singer" Stars guide the new trend, promote mass consumption and expand the market share of XY products.