The history of Omega

Omega was founded by Louis Brandt in 1848. Omega marks a brilliant achievement in the history of watchmaking and stands out among peers. Omega introduced the world's first wristwatch as early as 1892. Two years later, 1894 produced the world-famous Omega 28-ream movement. The manufacture of this movement combined revolutionary advanced technology at that time, plus several excellent functions such as adjusting the time with the crown, and was named Omega one by one, making Omega the leading watchmaker in Switzerland at that time. Omega is the last letter of the Greek alphabet, representing perfection, achievement, beauty and Excellence. Since then, with its advanced technology and excellent watchmaking art, Omega has firmly occupied the leading position in the watch industry and created countless impressive achievements.

Omega has a history of 160 years and has been carrying forward the pioneering spirit. Among them, Omega watches not only accompanied astronauts to participate in six moon landing plans; Become the diver's first professional watch; And the list of the only maritime observatory in the world that issued the certificate. Omega watches have set a number of accurate timekeeping records, which are unmatched by other watchmaking brands. As a timekeeper in sports activities, Omega has been designated as the designated timekeeper for the Olympic Games for 24 times. Despite its proud watchmaking history, Omega has spared no effort to reform and innovate, introduced a unique coaxial movement, and made the first watch operated by a coaxial escapement system in 250 years. With outstanding achievements and enterprising spirit, Omega has become one of the leading brands in the global watchmaking industry since 1848.

Omega, a Swiss watch, is sold by excellent dealers in 130 countries around the world. Every watch is the dream of modern young people, representing their recognition and pursuit of "Omega World". In the "Omega World", there is a mobile Altman professional series that accompanies human beings to explore the sky-the first and only "moon watch" that "landed on the moon in one step"; Became the designated timepiece of the 2nd1Olympic Games, and won many awards for its accurate timing and best design. Omega is an outstanding person in the world-including Cindy, an international supermodel? Crawford and world Formula One champion Michael? Schumacher's inevitable choice. Omega is the most popular and best-selling brand watch in America.

Omega timekeeping instruments won 93 world records in precision competitions held in Neuchatel, Geneva and Kew-Tettington Observatory, of which 72 were new records, of which 65,438+0,936, with a full score of 65,438+0,000. Omega chronograph got the highest score of 97.8, which was not broken by other chronographs in the same test in the future. Omega can be said to be the first pioneer in implementing international marketing and large-scale advertising plans. Its advertising history not only made Omega famous in the world, but also influenced the advertising model of famous watches. Today, its family of Omega ambassadors can be described as "household names"-including cindy crawford, pierce brosnan, michael schumacher, alexander popov and Ernie Ace. Omega's early advertisements from 1894 to 19 14 all focused on the pure text introduction of products and the success of Omega in international exhibitions such as 1990 Paris World Expo. From 65438 to 0900, Omega hired graphic designers and painters to convey Omega's advertising information with images. There are the famous BelleEpoqne scanning painter PaulHelleu (1904), commercial designer Leonetto Cap Ptero (1914) and renégrau. From the 1920s to the 1930s, all advertisements were based on "information", from sports (the first waterproof watch), fashion to history. Make good use of the skills of repeatedly emphasizing the same information. From 1927 to 1943, every advertisement carries the same slogan "Omega-a suitable time for life". In the 1920s, female models were used in catalogues to highlight the femininity of Omega watches. In 1950s, 65438-0948, Omega celebrated100th anniversary and strengthened market penetration with the concept of global advertising. Created the image of "global recognition" for this remarkable symbol, unified the international advertising theme, and applied it to every country's level-for example, the advertising slogan "Omega, a trustworthy watch in the world" in 1948 successfully established a distinct image for Omega; Today, it still benefits from the distribution network. In the 1990s, the Omega ambassador family entered the 1990s. Omega's advertising strategy has successfully shaped the Omega ambassador family. Every Omega ambassador is an international celebrity and unique in his own professional field. They are not only confident, ambitious in their careers, but also have a unique eye for the choice of famous watches, and they all regard Omega watches as their best choice-such as supermodel Cindy? Crawford, the famous actor Pierce? Brosnan, the world's youngest Grand Slam tennis champion Martina? Hingis, Anna? Kournikova, the fastest swimmer in the world, alexander popov, former champion of America's Cup, Dean Baker, top golfer Ernie Ace, Formula One champion Michael? Schumacher. Over the years, Omega has organized many high-level and creative international publicity activities-unprecedented use of the Russian Mir space station, direct dialogue with astronauts through satellites, and the launch of the first x-33 Mars watch. In 2002, in order to commemorate the 30th anniversary of the last moon landing, Omega specially invited American astronaut Eugene? Cernan came to Beijing, driving a lunar rover on the 5,000-year-old Great Wall, and felt the wonderful feeling of seeing the moon from the most spectacular ancient buildings of mankind. In addition, the "hole-in-one" held at the highest point of Washington Square in new york, USA, and the "race" with the replica of the lunar rover and the tram in San Francisco, all caused a sensation and concern.

1965, Omega mobile Altman series professional watches, the first and only watch to land on the moon, were strictly tested by NASA and used as the designated timepieces for all manned space flights. It is a chronograph that can withstand weightlessness, magnetic field, violent vibration, impact and-18℃ ~ 93℃ temperature difference. Since then, the mobile Altman series has become the only clock that astronauts can completely trust in all space missions (including six missions to the moon)-from Gemini to Apollo, from the air laboratory to the space shuttle program in recent years.

Space hero neil armstrong successfully landed on the moon and set foot on the surface of the moon for the first time. The Omega Motorized Altman Watch recorded the historical moment at 02: 56 GMT on July 2 1969. Five years later (i.e. 1970), Omega mobile ultraman watch played an outstanding role in the history of space exploration, helping to save the operation paralysis caused by the explosion of Apollo 13 spacecraft. The commander of the spacecraft, wearing the mobile Altman watch in his hand, calculated the launch time of the propulsion rocket with the accuracy of one tenth of a second and successfully restarted the engine, so that the spacecraft successfully left the lunar orbit and returned to Earth safely. In recognition of the outstanding performance of Omega Motorized Altman Watch in the whole rescue operation, NASA specially awarded Omega the highest honor "Shi Nuobi Prize" to thank Omega for its extraordinary contribution in the history of human space exploration. Today, the latest professional x-33 multifunctional watch of mobile Altman is heading for Mars. As a timer for future 100 space shuttle missions and Russian mir space station astronauts, Omega has once again opened a new era of human space exploration. The latest mobile Altman series professional x-33 watches are jointly designed by astronauts and professional pilots from the United States, Europe and Russia, integrating the most advanced technology and timing functions, and fully meeting the strict requirements of experts engaged in manned space programs. Since 1998 1 month, three astronauts of Russian mir space station have started to wear x-33 watches. 1932 The professional timing of the Los Angeles Olympic Games adopted the Omega Olympic chronograph with a fly-back pointer. Since then, Omega has designated Olympic timing for 2/kloc-0 times in 60 years. At the Helsinki Olympic Games from 65438 to 0952, Omega boarded the podium and accepted the Olympic Cross, praising its outstanding contribution to the development of world sports. Omega's glorious history in international sports is equally impressive. 1963, created the world's first terminal photographic device and the world's first electronic chronograph. 196 1 year, created an Omega observation telescope device that can display the event time on the TV screen. 1967, launched a "touchpad" chronograph dedicated to swimming events.

Photography-The superb technology called Hawkeye was introduced as the timing instrument for this year's conference, and the "Scan-O Vision" scanning terminal with electric eyes, which was first adopted by Omega at the 1992 Olympic Games, was used. Even in the case of weak light, it can still capture images moving at a high speed of five ten thousandths of a second, which is very accurate. In addition, since 1982, Omega is the "inventor" of this device, which is used in many modern gymnasiums and giant electronic scoring screens all over the world. At the beginning of this century, Omega was not only the designated timekeeper of the Olympic Games, but also the designated timekeeper of track and field, swimming, golf, sailing, racing and many other large-scale international sports events.

Track and field-four internationally renowned gold medal track and field events-Oslo, Brussels, Berlin and Zurich track and field invitational tournament at the appointed time.

Swimming-Omega developed a brand-new touchpad timing system at the Pan American Swimming Competition held in Winnipeg, Canada on 1967. The principle is that the system is installed at both ends of each track, and the sensors in the system only respond to the swimmers touching the swimming pool. The images are displayed in the form of electronic records, and the speed is as high as 100 images per second.

Golf, Omega Tour and Omega Hong Kong Open are very popular among players in Asia and the Middle East. Since 2000, Omega has been sponsoring the Omega European Masters. Before the official competition every year, Omega will hold a celebrity golf tournament, which has become the focus of attention of stars, celebrities, media and audiences all over the world.

Racing- 1998, Omega used an advanced system specially designed for this competition to record the competition time of North America, Australia, Japan and Brazil. With superb technology, Omega has developed a timing and scoring system, which can not only provide accurate time and score statistics for participating vehicles, but also provide the fastest on-site race information for staff, teams and media. Omega's watchmaking technology and after-sales service concept are highly respected in the international watch industry, and it is also one of the few brands in the world that can maintain watches for more than half a century. For customers who own Omega antique watches, no matter how old the watches are, Omega will spare no effort to serve you, erase the vicissitudes of time and present the glorious moments of history to your eyes again. Because, the eternal "excellent quality" is the highest realm of watches pursued by Omega.

Omega not only wrote countless firsts, but also has outstanding and proud performances in numerous exhibitions, military uses, official timekeeping, sports competitions, observatory watch certificates, etc., such as:

1896 Omega made its debut in the exhibition and won the gold medal at the Swiss National Fair in Geneva.

19 17 the royal air force chose omega as the standard equipment of the combat corps.

1932 served as the Olympic timepiece for the first time, reaching 2 1 time continuously. 1933 Omega became a special watch for the Italian Air Force.

1936 set an accurate new record of various clocks and watches at the Kew/Tettington Observatory with a high score of 97.8 points, which no one can break so far.

1946 Omega obtained the certificate of Observatory Table100000.

1962 More than half (50.5%) of the Swiss Observatory certificates were awarded to constellation series.

1963 Motorized Altman Series was selected as the official timer by NASA.

1967, Omega received one million certificates from the Observatory.

1972, Omega obtained two million certificates from the Observatory.

1974, the only omega million watch in the world was released.

1983, Omega obtained the Zhang Shiying Observatory'sNo. 100 certificate; Establish an Omega Museum dedicated to the preservation of Omega historical relics.

1989 Omega became a special watch for Soviet astronauts.

This enterprise brand ranks 2nd10 in the top 500 world brands in 2006 compiled by the World Brand Lab.