What are the explanatory factors? Graphics, copywriting and color are the three elements of print advertising. These elements play different roles in advertisements. Graphic elements include illustrations, registered trademarks and screen outline elements, copywriting elements include titles, advertisements, words and attachments, and color elements include hue, lightness and purity. Graphics convey graphics is the main part of print advertising, which can vividly express the theme and creativity of advertising. Illustrations can be black-and-white paintings, ink-jet illustrations, painting illustrations, photographic works, etc. The forms of expression are realism, symbolism, comics, decoration, composition and other techniques. Illustration uses visual art language to spread information. It has the characteristics of visualization, concretization and directness. It is a worldwide language that everyone can understand. The design of illustration is carried out under the guidance of the overall advertising strategy, and the content of expression should closely focus on the advertising theme, highlight the personality of commodity information, and design and create novel and infectious graphic language. Strange, different and strange graphics are not the goal pursued by designers, but easy-to-understand, concise and lively graphic language is a necessary condition to achieve strong visual impact, which is conducive to the public's understanding, understanding and memory of advertising themes. Trademark is the eye of print advertisement and an important element of layout. It is the most effective and reliable symbol for shaping the image of goods and enterprises, the symbol for the public to identify goods, and the guarantee for the quality of goods and the reputation of enterprises. It has the function of guiding the public to buy, developing the market and consolidating the market. Simple, concise and personalized trademark modeling has a strong visual effect and can leave a deep impression on the public in an instant. Outline refers to the wireframe on the edge of the plane advertisement layout. Its function is to make the advertisement page have a separate space to control the public's field of vision, and to induce the public's line of sight to move to the advertisement theme with contours, while avoiding the visual interference of other information. The use of contour lines can increase the aesthetic feeling of advertising layout, and the same "personalized" contour lines can be used in a series of advertisements to enhance the repeated impression of advertising layout. The outline can be in the form of straight line, curve, diagonal line, decorative pattern, etc. The selection of outline should be based on the overall advertising strategy to determine the form of use, not too strange, affecting the graphics and copy in the advertising layout. The title is in the form of (1) notes, which truthfully explain the main points of the advertisement text; (2) news style, providing information to the public in the form of news release, emphasizing the characteristics of news; 3 types of questions, q: why? "and" what should I do? "Such a problem, in order to cause consumers to think and * * *; (4) Praise and brag about the advantages of the goods, but they are not inaccurate; ⑤ Contrast, compare new and old products, and prove the advantages of new products; ⑤ Suspense, with suspense, surprises people and attracts the attention of the public. ⑤ Guided, sincerely advise consumers and gain the trust of consumers; (8) Promise to tell the public in frank language what benefits the commodity can bring to them; 9. Repetitive and repeated titles can stimulate consumers' memory and achieve the purpose of enhancing memory; Attending the indirect way, using indirect language to avoid the secrets and privacy of consumers; Nine appeals, urging people to take action in the tone of exhortation, hope and appeal; (12) Absurdity, absurdity is unrealistic and unreasonable. If used properly, absurdity will also give people a real and credible influence, and you can understand the content of advertisements at a glance. Text is a description of the goods to be spread by advertisements, which describes the contents of the goods in detail and has the functions of explanation, answer, encouragement and call. The written content should be written in plain daily language, simple and easy to understand, vivid, appropriate and wonderful, so that the public can feel approachable and trust the goods wholeheartedly, so as to achieve the purpose of spreading information. Pay attention when arranging words, usually at the bottom of the page, or at the left or right position. Advertising language, also known as slogan, is a special propaganda statement that is used repeatedly in a certain stage of the overall advertising strategy to reflect the spirit of enterprise or publicize the characteristics of goods, attract public attention and impress people. The words in advertising language must be easy to read and remember, rhyme smoothly and be full of emotion. The layout can be placed anywhere on the page, but it should be placed behind the advertisement title, and the cart before the horse cannot be put. Attachments refer to the advertiser's company name, status, postal code, telephone number, telegram number and fax number. It is convenient for the public to contact advertisers and buy goods. It is usually placed at the bottom of the page or in a secondary position. In the application of color in advertising, designers should show the theme and creativity of advertising and fully display the charm of color. First of all, we must carefully analyze and study various factors of color. Due to the differences in life experience, age, cultural background, customs and physiological reactions, people have certain subjectivity, and at the same time, people also have many feelings about the symbolism and emotional expression of colors. In the design of color configuration and TINT, designers should grasp the contrast between cold and warm, light and shade, purity, area, area, lightness, hue and tendency. TINT should keep the picture balanced, responsive and orderly, and the advertising picture should have a clear main color, and handle the relationship between graphic color and background color. Designers should be clear about color positioning. When advertising positioning highlights trademarks, we should consider the personality characteristics and image color of enterprises, and strengthen public recognition through color positioning; When advertising is positioned to highlight goods, it is necessary to emphasize the image color of goods. The purpose of color communication is to fully express the individual characteristics and functions of commodities and enterprises, fit the aesthetic trend of commodity consumption market, use the creativity of color design to create a more concentrated, stronger and simpler image, deepen the public's cognition of advertising information, and achieve the purpose of information communication. What are the common illustration styles in fashion design? Can you elaborate on it? 1. Popular style
Pop-style illustration art appeared and became popular in 20_ Lan50 _ Nafen. The address of Tao Di accounting thumb vinegar is M: weft fan, screen washing, and Tao Di accounting mess. Andy warhol is one of the most outstanding figures who have contributed to the development of pop style in the field of fashion design. He pioneered the use of paper, plastic and artificial leather as the basic materials for clothing production for the first time. His illustrations contain subversive design concepts, which are characterized by bright colors, avant-garde design concepts and bold color selection. To this day, the illustrations in Pop style still retain many similarities with andy warhol.
2. Abstract style
Works with abstract style are generally based on geometric points, lines, surfaces, circles, triangles and squares for in-depth creation, which has typical abstract characteristics in creative style. Mondriaan is one of the early successful figures in abstract style works. His abstract style is unique, and he pays attention to using various rectangular patterns as illustration content. This illustration art form has a far-reaching influence on abstract style. Take Red, Yellow and Blue, an abstract work created by a famous French fashion designer, as an example. Inspired by mondriaan's abstract style, this work uses various colors such as lines, triangles and rectangles to give the audience a unique artistic appreciation experience and give the work a strong visual impact and freshness.
3. Metaphorical style
The figurative style is different from the above two styles, and its graphic characteristics are generally realistic and realistic. Furthermore, the figurative style works show relatively direct lines, which can be generalized, exaggerated and deformed for decoration, thus improving the color sense of the works and highlighting the simplicity and exquisiteness of the works. Take miuccia prada, a famous Italian fashion designer, as an example. She used to have the ability to use illustrations directly in fashion design creation. She can fill illustrations in fashion design works, and her works pay attention to carefully shaping characters, highlighting the color and gorgeous feeling of her works [4]. In addition, the lines in the figurative style are elegant, which can give the audience a fantastic psychological experience, especially in fashion design, which can effectively improve the exquisiteness of design works and give people a smart aesthetic feeling.
The significance and elements of creating illustrations The creative illustrations in this paper belong to conceptual illustrations.
1, the meaning of illustration, conceptual artistic creation with illustration as the medium. Its essence is the extension and evolution of conceptual art in the media, a relatively independent creative means and form separated from art, and an illustration form that expresses artists' thoughts in the art form of illustration.
2. The elements of illustration are: purpose and restriction, practicality and popularity, visualization and intuition, aesthetics and interest, creativity and artistic imagination, diversification and diversification.
Extended data
concept plan
IdeaArt, a western art school, rose in the mid-1960s. The standard of conceptual art excludes the formation of traditional art, and holds that a real work of art is not a material form created by an artist, but a combination of the author's ideas or ideas.
When a tangible work of art is presented to the audience, the information obtained by the audience is not stronger than the concept of something or the significance of something in time and space. Therefore, photos, textbooks, maps, charts, tapes, videos and even the artist's body are used as ideas.
The media of art mainly lies in the process of expressing the formation, development and change of ideas.
Conceptual photography, which is well developed in China, is loved by young artists and used to express artistic concepts.
The development experience of art: concreteness → image → abstraction → concept.
In the 2nd/kloc-0th century, various art forms developed in parallel. The arrival of conceptual art shows that art is called art as long as the artist's thoughts are expressed in any media.
The development of illustration is from illustration (used to explain words) to illustration (which determines the academic significance of illustration) to conceptual art (conceptual illustration) (an art form to express artists' thoughts).
Concept illustration was put forward by Li Jinru, a famous illustrator. By drawing lessons from the artistic concepts of conceptual art and conceptual photography, this paper puts forward the theory of conceptual illustration for artists who express their artistic ideas in the form of illustration to learn and communicate.
References:
-Illustration