Slogans praising children

What is the advertising copy of Nike Children's Day 20 18? On the eve of Children's Day, Nike released two video advertisements and a set of posters. Mainly from the perspective of children, it conveys that although their strength is small, it does not mean that their inner willpower is also small. Tell your parents from your child's point of view that you may be willing to pay, but growth still depends on them. Next, let's take a look at the specific content of this series of copywriting:

Video 1

You can send me a basketball.

Send me the latest sports shoes.

As long as I am happy, you are willing to do anything.

But when it comes to the battlefield

You can't help me.

Except let me spell it myself.

Don't call me baby

Video 2:

I guess you must be thinking.

The little girl has reached the limit.

it doesn't matter

You're not the first person to look down on me.

Don't call me baby

Don't call me baby

JUSTDOIT

No one can control my competitive spirit.

We're not just playing

My right foot is not cute at all.

It's not far from home, only 5 kilometers.

Nike, the advertising copy of Children's Day series, is uncharacteristic, starting from the children's own ideas and letting parents know that they are far stronger than us. Nike's distinctive brand positioning reflects the uniqueness and core value of its brand, which is often easily accepted by the public. With the help of sports, it also conforms to the tonality of Nike products. The strong will of the children in the video has aroused the passion of countless people. Only by spreading brand value and building emotional bridges with customers can we have more communication power.

Nike not only sells sports products, but also advocates healthy lifestyles. Are you impressed?

Ye Xiaoyu, author of New Media Copywriting and Communication, official account of WeChat: Ye Xiaoyu Run Run (talkto520).

On Children's Day, pharmacies should promote sales and give some advertising slogans! ! First, plan a perfect theme for your promotion activities.

What is the perfect theme? There are three main criteria:

First, the theme has a wide range of social significance. Only when it has social significance will it attract the attention of consumers, the public and the media, and it will be popular. For example, the theme of March 8 th: "Pay attention to the disadvantaged groups of women, and have free gynecological examination in March 8 th"; The theme of Mother's Day publicity is "Love for Mother". The theme of a children's health care product is: "Pay attention to children's emotional intelligence!"

Second, the message conveyed by the theme is clear and clear, and people who are really interested will naturally come to participate. Generally, it is difficult to have social significance and clear understanding at the same time, which can be explained by subheadings: for example, the promotion theme of a cardiovascular and cerebrovascular drug Double Ninth Festival: "Old people and the elderly", subheadings: "Free consultation on hypertension prevention and treatment knowledge", "How to change drug varieties for hypertensive patients" and so on. Remember not to cheat consumers with "buy one get one free", especially the "one" you gave.

Third, the theme is easy to understand and remember. For example: "×× send health, buy it and give it away!" . Subtitle: "Empty boxes of similar products of XX products can be exchanged for a box of gifts of XX products". Buying a box of XXX is equivalent to donating a penny to the Olympic Games.

Fourth, the planning theme is based on the idea of public relations first and advertising second. You can invite reporters to plan and make event marketing topics by means of public relations, which makes the theme of promotional activities have profound social significance from beginning to end! So as to gain higher public attention.

Second, carefully choose a suitable promotion venue for the event.

The so-called suitable promotion location must meet the following requirements:

First, the target consumer groups you want to strive for are easy to reach. Sometimes it's either the busiest commercial street or the best location. Take into account the distance of the participants you want to attract, the convenience of transportation, the travel time, the transportation cost, and whether the benefits he gets from participating in your promotion activities are higher than the costs he pays. Don't let most people feel too far away, the cost is too high, and they can't spend it, thus losing their enthusiasm for participation!

Second, the promotion site will not be too hot or too cold, and participants will not be exposed to the sun and rain. Nowadays, wealthy people in China pay more and more attention to enjoyment and quality of life. Coupled with the constant impact of many promotional activities, consumers have seen more, and the location has not been chosen, so few people may come!

Third, the location of promotional activities does not have to be in supermarkets or commercial centers. Some of the popularity earned in such places is not the real target consumer group, which is of little significance for realizing real sales. Overcrowding will make real participants lose interest.

Third, carefully plan the strength and duration of promotional activities.

Promotional activities with insufficient stimulation, unclear theme, poor conception and lack of new ideas. It's hard to attract people's popularity. Here is mainly about the promotion strength of your promotion. Stimulation refers to all the benefits you can get by participating in this promotion, material, spiritual, other, and so on! The intensity of stimulus involves how much to invest, what to invest and how to invest. When the funds are insufficient, the only thing we can do is to innovate the methods and contents. It is the universal psychology of human beings to increase the stimulation by innovation. The marginal benefit of regular promotion activities must be decreasing, and the efficiency must be low!

In addition, promotional activities must be short-term, and long-term promotion is price reduction in disguise, which is harmful to the brand. Have you ever seen well-known foreign brand product stores often promote sales?

One-time promotional activities should also pay attention to the start and end time. I have seen such a scene, the participants gathered in a large group, and the organizers of the promotion activities were late one by one, which was a low-level mistake that was not allowed.

Fourth, information release and advance notice are the key to popularity.

I have met many enterprises, which have made full preparations for activities, invested heavily in personnel, venues and gifts, but paid no attention to the information release and prediction of promotional activities. As a result, the scene was deserted and the products were rarely sold. According to the author's experience and the theory of three dozen effective arrival rates of advertisements, the target consumer groups should be notified at least three times 3-7 days before the promotion activities. Three times can expand the arrival rate and let as many target consumers know the promotion information as possible. The function of three simultaneities is to attract their attention for the first time, interest them for the second time and make them want to buy for the third time.

In addition, the three announcements can use different media as much as possible, and the three media echo each other. Radio and television announcements should remind each other with detailed newspaper announcements. It is particularly important to note that when the TV is too expensive and the cost is too high, the following combined announcements are recommended here:

A, TV+radio+newspaper.

B, TV (radio)+newspaper.

C, SMS+newspaper

D, TV (radio)+outdoor popular posters

E, color page newspaper clip+text at the bottom of TV tour.

Television can use the way of swimming at the bottom, which is the most economical. This method is very effective in some secondary markets.

Special attention should be paid to the widespread posting and use of posters. When there is really not much money, putting up posters may be the only way to warn. You can publicize the blackboard newspaper (medicine and health care products, the author witnessed the factory staff hiding the publicity materials in the bag, and distributing the publicity materials while the hospital outpatient managers were not paying attention) on the bulletin board of the community, the entrance and exit of the vegetable market and the pharmacy outpatient department. Posters are widely posted outside the entrance. Posters can take many forms, such as hand painting, small batch production, printing, computer lettering and so on. The key is to inform in advance. Pay as much attention to it as possible. Preview itself is to improve advertising, and outdoor preview itself is a useful supplement to mass media.

Don't be afraid to predict the cost. The cost will be higher if the activity is not predicted and the expected purpose cannot be achieved. Since you want to make the promotion vigorous and decent, you have to dare not spend money in advance.

Verb (abbreviation of verb) powerful rendering of scene atmosphere

Atmosphere rendering is conducive to gathering popularity, coupled with the common herd mentality of Chinese people, it can also achieve sales. You can use the following methods to render the atmosphere of the scene.

1, visual means:

Post as many POP advertisements as possible on the promotion terminal site.

Balloon, Big Mac inflatable model.

Banners, banners, etc.

Air airship, hot air balloon.

Dress neatly and specially.

Distribute small balloons with activity instructions to consumers with children. Or distribute small and exquisite publicity materials that can be used.

A very tall hat.

2, auditory means

A tweeter. Keep shouting.

Microphone, speaker, play cheerful songs.

Television video or repeated playback of video.

3. Live performance show

You can find some customers with strong desire to participate in advance, let them perform live and show their views. That's often said, but it's best not to use fake braces. Let the real consumers act as the foot color.

Stack products or special display packages into piles of various shapes, and insert balloons at all places where they can be inserted.

Sixth, design affordable promotion methods or gifts that can make consumers feel excited.

1, by auction. The starting price is much lower than the retail price, so the amount of each price increase is limited, and the highest bidder has the right to buy according to the bid. Now auction has become a professional marketing method.

2. Adopt batch pricing. The larger the batch, the lower the price.

3. Buy gifts or various gifts in a limited time. This method has certain stimulation and high participation. For example, some consumers will say, "Seeing that everyone is snapping up and the gifts are attractive, they bought one. Anyway, they will buy it sooner or later, and it is very exciting! "

4. Set coupons in newspaper clippings, newspaper advertisements and color single pages, and you can get certain discounts with coupons. It should be noted that the psychology of taking advantage still has a very large market. Especially low-end customers.

Let's look at gifts again: promotional gifts's design is also very knowledgeable: it is generally designed according to the following principles:

Principle of usefulness: for example, daily consumables are purchased at low prices in wholesale markets or manufacturers. Not many consumers use this gift.

Principle of rarity: because this kind of gift is not for sale and the price information is asymmetric, it looks very classy and has high value, but it is not. For example, the author once purchased a pedal weighing scale, and the manufacturer's supply price was only 20 yuan/piece, but we said that the gift value was 100 yuan, and no one doubted that weighing scale was not worth so much. Because no one knows its price.

Principle of urgent need: if the gift is urgently needed by the other party, it is the best regardless of its value. This is the case with warm products from winter, such as hand warmers.

Fun principle: gifts should be fun, and fun gifts are also welcome. For example, adult intellectual toys are very popular when I hold them as gifts. Many people want to buy our adult toys as gifts separately.

Seven, do a good job of adequate personnel arrangements and training.

1, the responsibility for the preparation of promotional activities lies with people, and so does the responsibility for the follow-up inspection. Do everything thoroughly, publicize and stock up.

2. The responsibility for on-site activities lies with people, and all possible problems, their treatment schemes and emergency plans are rehearsed in advance. Once there is a problem, deal with it quickly according to the plan or emergency plan. Stabilize the situation on the spot.

3. Repeated communication and training on everyone's work division in the early stage, so that everyone can know the theme, purpose, significance, process and matters needing attention of the promotion activities in detail. And if a person makes a multi-functional arrangement, once the manpower is insufficient, a person can really achieve multi-functions. After the task is assigned, let everyone repeat their duties, and the problem-solving procedures and methods appear.

4, serious discipline, unified action, to ensure the implementation effect.

Happy Children's Day 2022 (60 sentences selected) Children's Day is here! What are the sentences that express Happy Children's Day? Come and have a look! The following is "Happy Sentences on Children's Day 2022 (60 Selected Sentences)" compiled by me for your reference only. Welcome to reading.

Happy Children's Day 2022 Sentences (60 Selected Sentences)

1. Give you a childlike innocence, which will "drive away" your troubles, "seize" your sorrows, "bury" your sorrows, "dispel" your stress and "decompose" your pains. It can also remind you of your childhood "children's friendship" on this special day, and let you send text messages to contact more. No, the text message will be sent to you right away. Children's Day, I wish you happiness!

2. Happy songs spread everywhere, and time flies. Old children are happy and busy, singing happily. The child's mentality is a crane face and good health. May your childlike innocence last forever and sing on the same stage in June 1 day.

3. Childhood is a hymn, naive, lively and carefree; Childhood is a fantasy and the future is full of hope; I wish the children a healthy and happy June 1st, study hard and realize their dreams as soon as possible!

4. I am desperate. Xia Zi left me. My master nags me too much. Niu Wangmo didn't pay his debts. The last water curtain cave he bought was taken away by the Bodhisattva, leaving only a dime to send text messages. Second brother, I wish you a happy holiday!

5. Remember the day when we were waiting in line on the way to the spring outing with our innocent eyes and red scarves, writing with pencils and coming to the exam? We are very busy, but please take a minute to love yourself who was once small. Happy June 1st!

6. Big hands, dirty face, lollipop in mouth, pants open, small clothes for children, kindergarten is a school. Throw a handkerchief, hold hands, turn to find a friend, send a message when Children's Day arrives, and wish you always wet the bed and be happy!

7. As we all know, children's life is a life of games. Proof: Everyone is a child. Defense: I played hide-and-seek when I was a child, loved games when I grew up, and usually played online games. Conclusion: Children's Day belongs to everyone.

8. If you want a little red flower, you have to praise me; You have to pee in bed if you want to eat lollipops. Want to play games, don't make me angry; Today is Children's Day, may your heart be happy; Even if you are over age, you should remain childlike. Put aside all troubles, seize the good times, and wish your old son happiness!

9. On Children's Day, I will send you a pack of "Lucky Grass", wrapped with happiness, hung with happiness, sent to you with happiness, surrounded by happiness, and wish you all the best.

10. I have good news for you. There is a promotion in the supermarket recently. Please queue up at the door as soon as you receive this message. The quantity is limited while stocks last. What goods do you want to ask: diapers. Wish: Happy Children's Day.

1 1. Have a childlike innocence and be happy all the way; With a childlike innocence and a beautiful pillow; Full of childlike interest and unlimited fun; Accompany childhood and walk with happiness. May you always be young and have a good mood every day! Happy Children's Day on June 1st!

12. Childhood is a poem, "naive"; Childhood is a colorful painting, "colorful"; Childhood is a paradise, "happy and carefree"; Childhood is a dream, "beautiful". It's June 1st. May your childlike innocence last forever and be happy every day!

13. Take a ray of sunshine as a thread, string raindrops and beads to form a string of eternal wind chimes. No matter whether the wind and rain are frustrated or the sun is shining, I am willing to convey the purest blessing with the most beautiful ringtone: Happy Children's Day!

14. When the message arrives, let happiness hug you gently, let difficulties give way to you, let troubles slip away quietly, let auspiciousness take special care of you, and let happiness smile at you forever! Happy June 1st!

15. Don't move, Rob! This is robbery! You got it? Take out your sadness, hand over your sadness, take out your troubles, take off your sadness, here! Put this on, I will send happiness! Happy Children's Day.

16. The sky in June is blue and the land in June is green; The wind in June is very soft and the sunshine in June is very warm. The flowers in June are fragrant, and the songs in June are sweet; Adults in June are busy, and children in June are happy! Happy June 1st!

17. Wear a red flower and wish you a childlike innocence; Plant a grass and wish you confidence; Read a fairy tale, may you always be childlike; Sing a nursery rhyme and wish you carefree. I sincerely wish you a happy Children's Day!

18. My child, on this special day, I wish you happiness. You are a baby who will never grow up. Wish you a happy holiday!

19. A candy can wash away tears; A story can put you to sleep; If you are wronged, your mouth will be flat and your nose will be runny; If you feel uncomfortable, you will always cry and laugh. Today is June 1st, don't bite your finger and giggle.

On Children's Day, everyone is very happy. Children put on new clothes and enjoy delicious food. Mom and dad are on the side, and they are happy. Outside of work, the pressure is high. The whole family laughed and had a good time. Happy June 1st!

2 1 .61, health first, happiness first, family first, career first, wealth first, love first. Although you have grown up, I still wish you June 1st every day. Happy Children's Day!

22. This year's Children's Day is coming. This is the first Children's Day in my primary school. I want to have a happy Children's Day with my brothers and sisters.

23. When June 1 comes, flowers smile, birds sing, children feel sad, troubles run away, troubles run away, childlike innocence returns, melancholy disappears, childlike interest twists, joy comes, children laugh, and life is better. Bless you, Children's Day, and have fun. Happy Children's Day!

24. Children's world is sunny, warm and brilliant, which makes people laugh. It's good to fight in an instant, but it's true that the gap disappears. Sing when you are happy, and get angry when you are angry. Childish language makes people laugh, and happiness always revolves around it. May you be childlike and live a happy life without worries. Happy Children's Day!

25. Childhood memories, innocent childlike interest, feelings without guessing, such as the melody of songs and years, colorful footprints of life, childlike innocence and childlike interest are always accompanied, and friendship is cherished for life. Happy Children's Day!

26. Take a ray of sunshine as the thread, string up drops of rain beads to form a string of eternal wind chimes. No matter whether the wind and rain are frustrated or the sun is shining, I am willing to convey the purest blessing with the most beautiful ringtone: Happy Children's Day!

27. Bright buds are in bud, young eagles spread their wings, the road ahead is long and long, and the process of growth is all over the jungle. You are the pillars of the motherland. June 1 is coming, I wish you a bright future!

28. The candy sail of childhood is really beautiful; The toy boat of childhood is really good; The dream of a young soul is really pure. Children's Day is coming. May the children chase their beautiful dreams in candy sails and toy boats.

29. Childlike heart is the beginning of life, childlike interest is the beginning of happiness, children's voice is the beginning of blessing, childhood is the beginning of dreams, and childlike heart is the beginning of success. I wish you a happy holiday, all the best and success on Children's Day.

30. On Children's Day, I will give you six ones: spotless, smiling, blooming, blockbuster, smooth sailing and safe life. I wish you happiness.

3 1. June1day, the children jumped up happily, Children's Day, laughing, recalling the past is crazy. On Children's Day, I wish you as naive as a child, as carefree as a child, and as blooming as a child!

32. Childhood is the seed, and happiness is the soil, which makes childhood thrive; Childhood is a grass, caring is a tree, sheltering from the wind and rain for childhood; Childhood is a river, and memory is the sea. Bring this river into your heart and recall the happiness from the source! Today is Children's Day. May you grow up happily in the ocean of memory!

Children's Day is a day of memories, relaxation, innocence, happiness and blessing. Today you are allowed to be a child again. Happy Children's Day!

34. Find your childhood, invite your peers, sing nursery rhymes to get rid of your troubles and change your childlike innocence, and you will have no troubles. Think of childlike innocence and embrace happiness. Children's Day is coming. May you be childlike, happy and happy!

35. I remember that song when I was a child. I am familiar with the process of singing memories. I remember when I was a child, I was more grateful to have you with me all the way. I grew up with you. Happy Children's Day!

36. Shake off your troubles and empty your endless troubles. Put away your depression and smile happily. Challenge suffering and increase strong courage. Face setbacks and reproduce fearless childlike innocence. May you remain innocent forever, and I wish you a happy Children's Day.

37. Counting young dreams and blowing the wind of fantasy; Attachment to the young rain, step to find a pure heart; You and I grew up quietly, and our childhood is still beautiful. A flute is also very long. May this love song be full of happy notes and sing songs that accompany your growth!

38. On the occasion of Children's Day, I wish you, who used to be a child: you are young, keep a pure heart, have a sweet smile, have childlike skin, live a carefree life, and be full of illusions and expectations for the future!

39. On Children's Day, let's put on Doby's children's clothes, show our innocence, find beautiful childlike interest with sweet childlike innocence, and miss Lele's childhood. May my friends be happier than children!

40. Recall interesting childhood stories and share them with children; Humming childhood songs and having fun with children; Looking for childhood games and playing with children; Tell your childhood dreams and grow up happily with your children. Children's Day is coming. I wish you to slow down your life and have a wonderful Children's Day with your children.

4 1. Your IQ is superior, commonly known as a gifted child; You have learned a lot, commonly known as the third year of high school; Your figure is super cool, commonly known as a character child; You don't occupy the establishment, commonly known as supernumerary children. It's your turn to celebrate Children's Day!

42. Counting young dreams and blowing the wind of fantasy; Attachment to the young rain, step to find a pure heart; You and I grew up quietly, and our childhood is still beautiful. A flute is also very long. May it be filled with happy notes and sing songs that accompany your growth!

43. Children's life is a life of play; The world of children is the world of games. I wish the children a happy holiday, study hard and make progress every day, like models.

44. Today is a day in June. I wish all the grandfathers and grandmothers who are old and idle, drunk and full, carefree and bored, and still giggle after reading the text message, happy holidays and happy every day!

45. Send you a breeze to make your heart cool; Send you a smile and make you ecstatic; Send you a naive, let you intoxicated; Send you a health, let you live forever. Happy June 1st.

46. Do you still remember the scene in those days? Wearing new clothes, singing and living a happy June 1 ST. Although childhood has gone away from us, the memories in my heart are still so sweet. No matter how time flies, may our friendship last forever! May you always be childlike!

47. Childhood is beautiful, childhood is beautiful and childhood is happy. There are fairy tales in my heart and posters on my bedside. Comic world is full of laughter, and colorful brushes are precious in his heart. When the annual festival comes, people laugh and have a good time. Children's Day is coming. May the beauty of childhood reverberate in our hearts forever.

48. Happiness is like snowballing, which gets bigger and bigger; Trouble is like ice cream, the more you eat, the less you eat. Eat when you are hungry, sleep when you are tired, laugh when you are happy, and make trouble when you are frustrated. There are many tricks in the pocket, but no money. Everything goes with fate, and childlike innocence is not old!

49. May you have a good mood every day and sweet dreams every night, so that you can be cared for and taken care of at all times! Dreams come true, happiness! I wish you a happy, healthy and sweet life in this warm family. Happy June 1st!

50. Childhood is a happy time, a happy time, a beautiful memory and an eternal yearning. May you keep a pure childlike innocence, dance with the footsteps of festivals and have a happy Children's Day.

5 1. Hum a nursery rhyme and get back to basics; Recall your childhood, don't have a flavor; Looking at fairy tales, milk sounds like milk; Looking for innocence, troubles and worries; Have fun and be happy; Touch childlike innocence, look high, and June 1 is coming. May you always be childlike and happy!

52. A pair of innocent hands have drawn a beautiful blueprint for today; A pair of innocent eyes, there is a brilliant day; With a naive heart, the world will always be romantic and pure, and June is coming. Whether you are sixteen or twenty-eight, I wish you a child who will never grow up!

53. Recall the happiness of childhood, add a touch of happiness to the mood, recall the past of that year, draw a joy for the mood, remember the happiness of childhood, draw a touch of sweetness for the mood, remember the beauty of childhood on Children's Day, and wish you a childlike innocence forever. Happy Children's Day!

June 1 day, I am in a good mood. My parents and children are laughing. There is a game in the amusement park. The pirate ship was laughing loudly, and all the scenic spots were photographed. The family of three had a good time, singing and dancing together. Happy Children's Day!

55. Children, clap your hands in rows, smile at six times, wear small red flowers on their chests, and get excellent academic performance. Everyone loves, listens to and sings nursery rhymes, has a good childhood, goes to bed early and gets up early, often exercises, learns knowledge and enlivens the mind. You will create the future of the motherland on June 1, and wish all men, women and children a happy life and great success.

56. Under the banyan tree by the pond, we caught cicadas together. On the swing beside the playground, there is our laughter; It's Children's Day again. Let's sing cheerful nursery rhymes. I wish you a happy Children's Day, always with a childhood smile!

57. Send you a breeze to make your heart cool; Send you a smile and make you ecstatic; Send you a naive, let you intoxicated; Send you a health, let you live forever and be happy on June 1,

58. When the big fish comes to the table, you eat first; Beautiful meat on the table, you sweep the dishes; Green vegetables come, shake chopsticks; Radish is coming, eat chopsticks; After eating, lick the corners of your mouth, June 1 is coming, I wish: SMS greetings to children, happy Children's Day!

59. In order to thank all the fans, big and small, who have been silently supporting Journey to the West since childhood, we review the classics on the occasion of Children's Day on June 1st. Now I am honored to announce to you that congratulations on becoming the leading role candidate of Pig Bajie. This is a one-in-a-million chance.

60. The sun is shining; Breeze blowing gently; Flowers bloom sweetly; Blessings are busy passing; The information is ticking away, remembering that I am warmly blessing you. I am happy on Children's Day!