Is there a big difference between a brand ambassador and a spokesperson?

There is a big difference between a brand ambassador and a spokesperson.

The differences between brand ambassadors and spokespersons are as follows:

1. Different selection channels.

(1) Brand ambassadors are generally decided internally by the organizer, and then the invitation is sent to the ambassador himself or his manager. With the consent of the other party, the two parties reach an agreement. Many domestic image ambassadors are selected through dual online + ground selection channels, and will be announced in major media after the end.

(2) Spokespersons invite some social celebrities to advertise the products they launch, using the appeal and influence of famous figures to expand the popularity of the products, thereby ultimately increasing sales and obtaining more products. The purpose of great benefit.

2. Different purposes.

(1) Brand ambassadors provide "dream opportunities" for more people with ideals and pursuits, promote the relevant concepts of public institutions or the business philosophy of enterprises, and bring improvements in social atmosphere to public institutions , bringing corresponding brand effects to the enterprise.

(2) The role of a spokesperson is to arouse brand image associations, reflect brand personality, create brand recognition, increase brand equity, and increase revenue.

Spokesperson profile:

The so-called brand image spokespersons are hired or shaped by brand strategists to allow people to associate with their popularity, career, image, personality and conduct. , a person who has a good impression of a certain brand. The mechanism through which brand ambassadors work is emotional transplantation. The role of a brand image spokesperson is to arouse brand image associations, reflect brand personality, create brand recognition, and increase brand equity.

At present, some companies despise brand image positioning technology when implementing brand image spokesperson communication, thinking that brand image positioning is to come up with a pleasant sentence; to hire a spokesperson is to find a celebrity. As a result, a celebrity was hired at a high price, but the effect was not achieved, so a new celebrity was hired. This keeps repeating.