Corporate culture of Nanchong Commercial Bank

After more than ten years of development, Nanchong Commercial Bank has formed its own core values, namely: be kind in heart and moist in things.

The new image of Nanchong Commercial Bank consists of a giant panda graphic, the font "Nanchong Commercial Bank" and three colors of black, white and gold. The giant panda is designed in the basic shape of a coin, breaking through the traditional design routine of coins. At the same time, the pattern integrates the cute giant panda and water splashes, thus perfectly explaining the Nanchong Commercial Bank's mission of "keeping kindness in mind and moisturizing things with water" core values. "Water moistens things", water is the source of life, and the financial industry is also the blood of the modern economy. The water flower in the picture means that Nanchong Commercial Bank is a spiritual spring in the long river of modern finance. The auxiliary color band composed of lines represents rainwater and rivers. It symbolizes that Nanchong Commercial Bank's firmly established market positioning of "serving small and medium-sized enterprises" provides urgently needed financing services to the vast number of small and medium-sized enterprises and urban and rural residents, benefiting the local economy, and is like the gentle spring rain transformed by the warm spring breeze, nourishing dryness and thirst. The earth; and like a clear spring on the forest grassland, gurgling and gathering financial resources, from a trickle to a rushing river. It represents the Nanchong Commercial Bank’s spirit of continuous pursuit of excellence and its unconventional value orientation: treat work as a career, work hard to create a boutique bank that grows together.

The pattern is based on the three colors of black, white and golden. Black represents generosity, calmness and rigor; white represents purity and transparency; golden represents earth, wealth, respect and nobility. This shows another value orientation of the commercial bank: respecting customers, respecting shareholders, respecting employees, respecting others, and building a respected and safe bank.

Nanchong Commercial Bank will adhere to the core values ??of "Keeping kindness in mind and nourishing things with water", based on the vast land of virtuous people, developing in the vast space of clouds and rain, and providing our customers with Better modern financial services!