How to write a copy when making a short video

Clarify the theme, build the framework and fill in the details.

The method of making short video copy:

1, the theme is clear. Defining the theme is to lock in the target group, find out who the writing is for, and decide the theme of the script according to the needs of the audience.

2. Build a framework. After the basic theme is determined, it is necessary to start building the script framework. The core of this framework is story, including characters, scenes and events in the form of stories. Because the script written is aimed at short videos, it is necessary to set vivid plots such as reversal and conflict in limited words to highlight the theme.

3. Please fill in the details. It is said that "details determine success or failure", and so is short video. A good short video and a bad short video may have the same story outline. The real difference between them is whether the details are touching or not. If the theme is trunk, the frame is branches and the details are leaves, then leaves can be used to judge whether a tree is healthy or not.