What is the theme of Coca-Cola 202 1 advertisement?

Chapter 1: Analysis of Coca-Cola Print Advertisement

Coca-Cola/Coke

-the edge of life

Content:

At the end of March, 20021year, Coca-Cola launched a new advertising slogan: "TheCokeSideofLife" and set the theme as "Happy in a Bottle".

"We live in a world that faces many choices every day. This choice has created our own life. The cola side of life is to inspire everyone to choose a correct and happy life. " MarcMathieu, senior vice president of Coca-Cola Company, said, "Our new slogan is to appeal to everyone to know their real life, listen to their natural voices and feel that life is full of colors." The key image of the new advertising series is the curved glass bottle of Coca-Cola, and some advertisements highlight the bubbling sound just poured out.

Some critics believe that the overall strategy of the Coca-Cola brand seems to have returned to the traditional style. In traditional Coca-Cola advertisements, "bright red colors, flying ribbons and curved glass bottles all have incalculable magic." Bob Garfield of advertising media company said: "The bubbling sound of soft drinks when poured is the most charming, charming and mouth-watering sound in the world." Nowadays, advertisements also emphasize what was once valued.