What's the activity plan of the reward?

In order to ensure the safety and smooth progress of activities, it is necessary to make an activity plan in advance, which is a written plan made after detailed analysis and research on each step of specific activities to be carried out. What problems should we pay attention to when making an activity plan? The following is the theme scheme (selected 5 articles) of May 1 gold shop activities that I compiled for you, for reference only. Let's have a look.

Theme scheme of Wuyi gold shop activity 1

Activity theme:

May 1 ST, an all-round crazy feast;

Create popularity, attract customers' attention, and promote store sales and performance. Create a passionate, happy, cheerful and peaceful holiday. So as to create a gold leaf jewelry brand in the hearts of customers!

Activity time:

20xx April 28th to May 3rd

Activity content:

First, "awesome"

(1) 1, full-court gold and platinum special discount (May 1 day) for one day, jade and regular diamond: 5. 1 discount: warm heart diamond: 8.8 discount: thousand gold inlay: 10 discount.

2. "treasure hunt" activities; We will set up a diamond ring with a freezing point of 85 1 yuan in the store. When you find it,

(2): All shopping during the activity will be given gifts.

During the activity, enjoy the lucky draw with the computer on the same day, and the prizes will be awarded with special prizes; A diamond ring called "Lifetime"; First prize; Boutique jewelry leather box or couple cup. Second prize; Gold leaf thermos cup or real gold leaf;

Second, "awesome"

1. If you buy more than 20xx diamonds during the activity, you will get a gift from Yu Pei worth 299 yuan.

2. Buy diamonds over 39,565,438+0 yuan and send 10 gold woven rings to Yu Pei.

3. Pei bought diamonds of 59,565,438+0 yuan and gave jade 10 299A gold bracelets.

4. Buy diamonds over 895 1 yuan, and give a gold braided bracelet and ten braided rings.

5. You can get a 20xx diamond pendant when you buy diamonds for over 1005 1 yuan.

Third, the best:

Anyone born in 5 1, aged 5 1, with 5 1 (serial number) in his ID card and 5 1 (serial number) in his mobile phone number, and who bought jewelry on the same day, can participate in the lucky draw.

(Except special offers) The final interpretation right of this activity belongs to Jinye Jewelry.

Theme scheme of Wuyi gold shop activity 2

Activity 1: Lucky Le Fantian flop award 20xx month1-May 8th.

Details of the event: Customers who spend more than 1 ,000 yuan (including 1 ,000 yuan) on the first floor of ZG Jewelry City will get a flop, and customers who spend more than 5,000 yuan (including 5,000 yuan) will get two flop opportunities. Customers with flop prizes can open the billboard on the first floor of the mall at will and win prizes according to what is written on the signboard.

Prize setting:

Grand prize: Mo Yulong brand with a value of 5,800 yuan.

Class A prizes: diamond ring with a value of 1680 yuan, diamond pendant with a value of 960 yuan and golden rooster ornaments with a value of 880 yuan.

Class B Award: Palladium pendants, necklaces and rings worth 300 yuan.

Class C prize: Emerald falling in 280 yuan.

D prize: pearl necklace, tiger eye stone bracelet and crystal bracelet worth 268 yuan.

Activity 2: Give away gold jewelry for free and be polite to others. 20xx May1-May 3rd.

Details of the event: All customers who come to ZG Jewelry City can draw a lottery ticket in the North Square, one for each person, and they will never fail. Customers who spend less than 1000 yuan in the mall can have priority in the lucky draw.

Activity 3: Mother's Gift 20xx May 8th.

Details of the event: With the shopping voucher of ZG Jewelry on the same day or any day before, plus 18 yuan, you can get a beautiful pearl necklace and a carnation on Mother's Day.

Activity 4: Ultra-low gold price in May 1 Golden Week is 20xx month1-May 7.

Details of the activity: During the Golden Week on May 1, gold was bought as low as one gram 129 yuan.

Theme scheme of Wuyi gold shop activity 3

First, the activity time:

5. 1-5.7

Two. Activity theme:

Good luck on may day is "increasing day by day"

Three. Activities:

1. Care for the lucky ones on May Day:

Customers born in 5 1 year, born in 5 1 year, born in May 1 year, with ID card "5 1" (serial number) and mobile phone number "5 1" can get a discount of 5 1 yuan.

2. Good luck is "increasing day by day":

On May 1 day, the purchase of diamond ornaments or jadeite will be reduced by 5 1 yuan.

On May 2, anyone who buys diamond ornaments or jadeite will be given a discount to 52 yuan.

On May 3rd, all purchases of diamond ornaments or jadeite will be given preferential treatment to 53 yuan.

On May 4th, anyone who buys diamond ornaments or jadeite will get a discount from 54 yuan.

On May 5, anyone who buys diamond ornaments or jadeite will be given a discount to 55 yuan.

On May 6th, anyone who buys diamond ornaments or jadeite will be given preferential treatment in 56 yuan.

On May 7th, anyone who buys diamond ornaments or jadeite will get a discount from 57 yuan.

(Su Jin does not participate in preferential activities)

Four. Publicity and promotion of activities

(1) Publish an activity advertisement in a local daily newspaper or evening newspaper with a large circulation, with the theme of "Love Diamonds on May 1st", including participation details such as "Caring for the lucky people on May 1st" and "Good luck is increasing day by day";

(2) Advertising activities on local TV stations. You can also promote the significance, participation details, address and telephone number of local shops/counters in the form of subtitles during prime time of TV stations.

(3) Make posters or booths for pre-store activities, arrange activity consultants at the counter, and set up consultation telephones to facilitate customers' consultation;

Verb (abbreviation of verb) activity control and evaluation

1. Do a good job in customer consultation, and make a detailed record of the number of arrivals, participants, buyers and sales;

2. Do a good job in the later stage of the event and collect the above data, media frequency and agent feedback to the brand planning of jewelry promotion headquarters.

The department should evaluate and summarize the activities in order to provide better marketing services for the joining partners.

Activity budget of intransitive verbs

1. The publicity cost is about 3,000 yuan;

2. Exhibition frame: 85 yuan;

3. Total: 3000+85=3085 yuan.

Theme scheme of Wuyi gold shop activity 4

1. Promotion strategy

1, dm flyer, flag lowering

For example, the advertising slogan "Give preferential treatment, be polite, and bare stones will accompany you every day", with 5. 1-5.4 as the theme and New Year's Day as the main leaflet for products and festivals. Considering the cost of plate making, the front of this leaflet is smallpox and flag lowering, and the back is the main product.

2, the image scene layout

First, the specialty store

Dianshi Jewelry Store is a specialty store, and the store and window are carefully arranged. There are two 5. 1-5.4 trees (candies are hung on the 5. 1-5.4 trees), 10 meters of colored flowers, snowflakes spray words, flags and small ornaments are hung from the ceiling, and balloons are added at appropriate positions.

in shop

Dianshi Jewelry Store is a store-in-store, and the entrance will be carefully arranged. There are two 5. 1-5.4 trees at the entrance of the passage (candy is hung on both trees), flags and small ornaments are hung on the ceiling of the shop, and colorful flowers 10 meter.

C. counter

Dianshi Jewelry Store is a counter. Due to the unified management of the shopping mall and the limited space, a 5. 1-5.4 tree (candy hung on the tree of 5. 1-5.4) was set up at the door of the store, and flags and small ornaments were hung on the ceiling of the store, with flowers of ten meters.

3. Festival image is popular

Festival image pop is used in conjunction with dm single page, with the theme of 5. 1-5.4 and New Year's Day, and with festival promotion activities, the main products in winter are added. Holiday discounts are used to reward guests, attract customers and form a strong visual impact.

4. Image balloon

This activity will be a good opportunity to enhance the corporate image. Advertising balloons have the characteristics of low cost and strong contrast atmosphere. Balloons will be widely used in mobile advertisements in Dianshi Jewelry 5. 1-5.4 and New Year's Day promotions, and all children who enter the store will be given image balloons.

5. Candy

65438+February 24.25, 65438+February 3 1-65438+1October1,all consumers who enter Dianshi jewelry can get holiday candy gifts, which is an extremely effective way to retain consumers and grasp their psychology.

6. Couple package

During this activity, Dianshi Jewelry launched a special couple package, and all customers who buy couples' clothes during the festival will receive a beautiful gift.

7. Gold card

During the activity, customers who spend one time 1500 yuan or above will get a discount if they give a gold card. (If the original price 1000 yuan, 20% discount: 1500×50%×80%).

8. VIP card

Customers who spend more than 1000 yuan at one time during the activity can enjoy preferential treatment by giving a vip card. (If the original price is 50% off 1000 yuan, then 8.8% off: 1500×50%×88%)

9. Every customer who makes a one-time shopping trip to 500 yuan will receive a beautiful gift.

10, overstocked goods can be discounted with a gold card.

Second, promote the budget.

1, dm single page, flag hanging

A4 Page 3000×0.50 Yuan = 1500 yuan

2. Festival picture pop(_ frame)

1600mm× 500mm

120 yuan × 10= 1200 yuan

3. Image balloon

0.20 yuan × 1000=200 yuan

4. Candy

400 yuan

5. Small gifts

10.00 yuan× 500 = 500 yuan.

6,5.1-5.4 tree

12 tree x100 yuan = 1200 yuan.

7. Accessories

30 yuan × 12=360 yuan

8. Unforeseen expenses are xx yuan.

Theme scheme of Wuyi gold shop activity 5

I. Activity time

5. 1-5.7

Second, the theme of the event:

Yuan Meng Diamond Song Chaozhi

Three. Activities:

1. Dream diamond cabinet: Set up a dream diamond cabinet, that is, sell some diamond ornaments and jadeite at a premium, with the lowest price reaching 5 10 yuan, thus giving customers a dream of premium diamonds.

2. Love hats will be given as soon as you buy them: those who buy jewelry, diamonds or jadeite during the May Day holiday will be given jewelry and love sun hats, with a daily limit of 18 love sun hats, on a first-come-first-served basis while stocks last.

Four. Publicity and promotion of activities:

(1) Publish an activity advertisement in a local daily newspaper or evening newspaper with a large circulation, with the theme of "Jewelry-Dream-Realizing Diamond Value", including details of participating in activities such as "Dream-Realizing Diamond Cabinet" and "Love Hat";

(2) Advertise activities on local TV stations, and advertise the significance, participation details, address and telephone number of local stores/counters in the form of subtitles during prime time of TV stations.

(3) Make posters or booths for pre-store activities, arrange activity consultants at the counter, and set up consultation telephones to facilitate customers' consultation;

Verb (abbreviation of verb) activity control and evaluation;

1. Do a good job in customer consultation, and record in detail the number of visitors, participants, buyers and sales during the activity;

2. Do a good job in the later stage of the activity. Collect the above data, media frequency and agent feedback to the brand planning department of jewelry promotion headquarters to evaluate and summarize the activities, so as to provide better marketing services for joining partners.

Intransitive verb activity budget:

1. "Sun hat cost: 15 yuan×18× 5 =1350 yuan;

2. The publicity cost is about 3,000 yuan;

3. Exhibition frame: 85 yuan;

Total: 1350+3000+85=4435 yuan.