Changan Auchan X7PLUS went on the market and sold well, which explained the transformation of China manufacturing.

Popular, self-reliant! 10 June 17, the high-performance intelligent control Damei SUV Changan Auchan X7PLUS was officially launched globally. The new car has 9 models of 1.5T+6MT and 1.5T+7DCT, with up to 6 body colors for users to choose from. The official guide price is 7.99-659.

On the day of listing, Changan Auchan X7PLUS launched a triple surprise gift, which brought "excellent choice" to users.

Among them, the first surprise gift is an early adopter fund of 3,000 yuan, and users who placed orders before 65,438+February 3 1 can enjoy it except the three models of manual comfort, manual luxury and automatic luxury.

The second surprise gift is the four big early adopters. In addition to manual transmission and comfort, all models enjoy three major gifts: car delivery gift (4,000 yuan for car delivery), financial gift (50,000-90,000 yuan for car purchase, low-interest loan) and replacement gift (up to 4,000 yuan for replacement). The blue whale version of the automatic distinguished model and above will enjoy the gift of Zhilian (immediately after buying a car).

The third surprise gift is a willful superposition gift. Except for the manual comfort type, as long as users book their cars before June 65438+1October 65438+July 24: 00, they can enjoy the deposit extension gift (pay 2 199 yuan to 4 199 yuan, The deposit is extended to the whole car) and the worry-free car purchase gift (5 years or 65438+), enjoy the driving gift (tire insurance 1 year, the maximum collection appreciation gift is 4,000 yuan (699 yuan limited edition Changan Auchan X7PLUS red box original car model), and wear the equipment gift (1299 yuan OPPO WATCH2 exclusive customized independent full-intelligent long-life watch).

Changan Auchan's first PLUS flagship, Auchan X7PLUS, is very popular with its strength.

The official listing of Changan Auchan X7PLUS means that Changan Auchan Automobile officially opened the PLUS era. As the first step of a new starting point, Changan Auchan X7PLUS has broken through the ceiling of product configuration value at the same level with "five leading industries, five leading peers, five pioneer industries and five standard systems", bringing product strength far exceeding users' value expectations.

Brand-new natural aesthetic design creates popular charm.

When you are a Volkswagen car, it is natural to have a charming appearance. Changan Auchan X7PLUS adopts a brand-new natural aesthetic design, which is a double-layered composite lattice grille, which is integrated with split LED crystal-transparent headlights. Wind-plastic floating clouds make the whole vehicle stable and compact, dynamic and elegant; 19-inch aero-engine turbine 15-spoke hub is dynamic in atmosphere, which forms a strong visual contrast with the simple style of the side of the car body; Through-type light curtain taillights, like a word passing through the glow, attract amazing eyes with a confident and high-spirited attitude.

With the quality beyond expectations, we will create a happy experience wholeheartedly.

The outstanding appearance is only the first step to interpret the popularity of Changan Auchan X7PLUS. After entering the car, you can experience the interior quality of Changan Auchan X7PLUS "Smart Living Room".

In terms of vision, Changan Auchan X7PLUS has built a cloud lake wide-area embracing center console and a mirror garden double-wall integrated high-precision dual screen with a golden ratio of 0.6 18, which is very classic in oriental aesthetics, staggered and symmetrical up and down, and comfortable in visual clarity.

In terms of touch, Changan Auchan X7PLUS has 20,000 seats, and the holes are made of polyurethane leather. Combined with oriental ergonomic design, it brings embracing somatosensory support. Sitting anywhere in the front row and back row is very comfortable, which redefines the sense of touch.

In terms of hearing, the NVH scheme of Changan Auchan X7PLUS at ***52 of the whole vehicle effectively "mutes" various vibration noises, perfectly blocks tire noises and wind noises at high speed, makes engine noises and exhaust system noises disappear without a trace, and brings 37 decibels of breathing level silence, redefining hearing comfort.

In terms of sense of space, Changan Auchan X7 PLUS's 4730mmx1870mmx1720mm oversized body and 2786mm oversized wheelbase create a comfortable and wild space; 140mm of the second leg space truly realizes the "cross-legged" freedom, and the trunk design of 650L- 1407L can evolve to fully meet the use needs of various users, redefining the sense of space as comfort.

Quick and sensitive response, intelligent experience along the way.

Starting from Changan Auchan X7 PLUS, the on-board chips of Changan Auchan products officially entered the 8-core era. Full-scene OnStyle3.0+ intelligent vehicle control system with four core functions of fast, intelligent, simple and pleasant has smoother operation and faster response.

In terms of intelligent travel, the 6 millimeter-wave radar carried by Changan Auchan X7 PLUS realizes the dynamic tracking route+centimeter-level obstacle distance display, and the original function of the car cloud-eye rearview mirror, which perfectly eliminates the body blind spot. The ACC drive system of the latest fourth-generation German 77GHz millimeter wave radar system can also realize the functions of blind spot detection, rear-end collision warning and door opening warning. And has become the driver's most reliable assistant, and the intelligent experience is accompanied all the way.

The golden power is advanced again, and the super power at the same level is coming.

Go all out at full speed, get twice the result with half the effort, from static to dynamic. With the powerful power of "Huachao 1.5T" Blue Whale's new-generation NE 1.5T high-pressure direct injection engine and Blue Whale's 7-speed wet power shift injection, Changan Auchan X7 PLUS has achieved all-round advanced power. In the high-speed loop test, Changan Auchan X7 PLUS also ran the top speed of 214 km/h.

Undoubtedly, Changan Auchan X7PLUS has once again practiced the value concept of "providing customers with twice the cost paid by customers" with ultra-high value and practical configuration far exceeding users' expectations. At the same time, Changan Auchan X7PLUS has proved its flagship strength by benchmarking products at the same level, and domestic products are just the right time!

Domestic products should be self-reliant, and Auchan cars are accelerating.

Domestic products should be self-reliant, and independence should be confident! Changan Auchan X7PLUS started the global pre-sale from August 27th to June 5438+1October 65438+May, and the cumulative order volume has exceeded 15000. Every user's choice is the recognition of Changan Auchan X7PLUS's public strength and the trust brought by the rise of domestic products.

In fact, from Changan Auchan X7, a boutique SUV of Damei City in 20 19, to Auchan X5, a new sports SUV with extrasensory sensation in 2020, and then to Changan Auchan X7PLUS, a high-performance intelligent control SUV of Damei, Changan Auchan Automobile has always insisted on building cars for the people with the user as the center, and constantly created high-quality explosive products by virtue of its keen insight into user needs. From 20021to1-September, the cumulative sales volume of Changan Auchan Automobile reached 17930 1, up 65.3% year-on-year. Adhering to the spirit of strugglers, Changan Auchan Automobile has created countless moments of Changan Auchan with firm steps, brewing the potential energy of the rising brand, and completed it from 0 to 650 in three years.

500 brand-new Yunying Watch 4S stores in China have been listed simultaneously, and Changan Auchan's digital marketing system has reached a new level.

This global listing activity of Changan Auchan X7PLUS, in addition to the live broadcast of eight mainstream platforms of Changan Auchan's official account, the central media People's Daily client, 100 media led by Xinhuanet, 12 online celebrity beauty sales crown of dealers 12 hours live broadcast, more than 50 self-media professionals live broadcast offline, and 500 new Yunyingbiao 4S stores of Changan Auchan Automobile are synchronized.

A global launch event of Changan Auchan X7PLUS, which went deep into the user level, participated by the whole people and detonated the whole country, also reflected that the digital marketing system behind Changan Auchan Automobile was going up again.

In terms of digital marketing, Changan Auchan Automobile first upgraded from a "store" to a "circle", and offline stores established full contacts covering car owners such as community life circle, business consumption circle and community friends circle to realize the chain movement between people and everyone in the circle; Secondly, from "passive" to "active", from waiting for response service by telephone to reporting at all levels, and then to the customer docking of brands, sales consultants, store managers, service technicians and service consultants to guard a customer's needs 24 hours in advance and actively solve them at all levels and in all types of work; Finally, from "socializing" to "creating * * * enjoying value", local riders in the region will go to Auchan Style to help and love each other, let them buy cars and make friends with the national riders circle, and realize the creation of content and the enjoyment of value.

By building an integrated data system and platform, Changan Auchan Automobile can fully link Auchan-style customers, consultants, stores and vehicles with a common user ID, and the whole network can trigger data flow, business flow and communication flow without breakpoints, thus realizing the value of customers, stores and brands.

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