After listing 10 years, Qinghighland barley wine was officially renamed as Tianyoude wine.

China Net Wine Industry 65438+1October 28th, 65438+1October 26th evening, Qingqing Wine Industry announced that the company name was officially changed to Qinghai Huzhu Tianyoude Plateau Wine Industry Co., Ltd., and the securities were abbreviated as Tianyoude Wine Industry.

Official website showed that the company is mainly engaged in the research, development, production and sales of green highland barley wine. Mainly engaged in Huzhu, Tianyoude, Bafang, Yongqinghe, Shiyide and other series of highland barley wine and "Maxwell" brand wine. It owns four wholly-owned subsidiaries and two holding subsidiaries, with total assets of 3 billion yuan and more than 2,200 employees. It is one of the largest highland barley wine producers in China and Northwest China. 20111On February 22nd, the company was listed on the Shenzhen Stock Exchange, and it has been 10 years since its listing.

As for why it changed its name to Tianyoude Wine Industry, it explained that "Tianyoude" brand is the company's strategic brand facing the whole country and positioned as a mid-to high-end product. In recent years, Tianyoude brand series has accounted for more than 50% of the company's main business income; In order to better promote the company's strategy and exert the influence of Tianyoude's head brand, the board of directors of the company decided to change the company name and securities abbreviation.

The company issued the announcement of pre-increase of 20021annual performance, saying that the net profit attributable to shareholders of listed companies in 20021year is expected to be 50-70 million yuan, and the net profit after deducting non-recurring gains and losses is expected to be 35-55 million yuan.

According to the financial reports of the first three quarters, Tianyoude Liquor achieved a net profit of about 85.36438+0 million yuan from June to September, that is, the loss in Q4 was between1.500-35 million yuan.

Regarding the loss of Q4, Director Tianyoude Liquor explained to investors that the loss in the fourth quarter was mainly caused by the increased consumer promotion expenses based on the sales during New Year's Day and Spring Festival in 2022.

As for the reason why the overall performance turned losses into profits, Tianyoude Liquor Industry indicated that in 20021year, the liquor industry trend improved and the overall business of the company gradually recovered. The company continued to focus on the liquor sector, and the core regional business was repaired; The company's operating income increased by 30%-40% compared with the same period of last year. At the same time, the company made clear that Guozhide series, third-generation export-oriented series and star-rated series are the company's main products, adjusted the price system of core products and optimized the product structure, and the proportion of high-end products increased significantly.

This article comes from China Net Finance.