Innovative business plan for selling fruit

Innovative business plan for selling fruits (5 general articles)

In today's society, there are more and more cases that need to use business plans, which can help entrepreneurs know themselves more clearly. Presumably many people are worried about how to make a business plan. The following is an innovative business plan for selling fruits (5 copies in total). I hope it will help you.

Innovative business plan for selling fruits 1 1. Market prospect

Fruit, a mass consumer product, has gradually become a necessity and an important part of mass consumption. With the continuous development and enrollment expansion of colleges and universities, students have formed a certain scale, and the huge campus market will inevitably bring huge demand for fruits. There are many fixed fruit shops on campus, but because they only sell fruits, the profits are relatively small. At present, as a primary product, fruit can attract more consumers and bring considerable profits only through deep processing.

* * * There are many colleges and universities in Qing University Town with dense locations and huge market base. Online supermarket is a new retail format, and its emergence and development has its own laws. Under such circumstances, operating a small online fruit supermarket has a good development prospect. Moreover, with the development of economy, preferential policies and the improvement of business philosophy, online fruit supermarkets and their chain stores have a good development prospect.

Secondly, the executive summary.

The consumption of several styles of food fixed in the canteen for a long time makes the students with poor nutrition more malnourished. We are committed to balancing dietary needs and providing students with timely and healthy food supply. Fruit greeting cards, freshly squeezed juice, fruit retail and fruit collocation will lead us to a new trend and gift-giving method. In addition, in terms of price, students' living standards are fully considered, and they are positioned at good quality and low price. So as long as the students are our customers, we provide on-site service, and the convenient service system makes the school counselors and staff also our customers. After investigation, we have reason to believe that as long as we operate diligently, strive to improve our service quality and ensure the safety of products, the most important thing for fruit products is safety, broaden publicity channels and fully cultivate our customer base, there will be about 65,438+000 customers every day. And with the improvement of the popularity and management of supermarkets, the number of tourists will also increase.

Operate small fruit supermarkets that are convenient for students, provide on-site service (only in schools), devote themselves to customers' consumption needs and quality of life, and open up the fresh fruit supermarket market in schools. In the early stage of starting a business, establishing the word-of-mouth image of small supermarkets will initially form cognition in students' minds, develop some markets, gradually accumulate some capital and recover some upfront investment. In the middle stage, we should do some investigations appropriately, create some new business strategies and improve some business misunderstandings. With a certain market, adopting the strategy of expanding business scope can increase the variety of sales. If the venture is successful, it can also become a campus brand.

Third, products and services

1. Give customers a brand-new, assured, quality-guaranteed, cheap and assured consumption place. More customers choose to go to the supermarket to buy fruit. In addition to seeing the fruit discounted when buying other goods, the biggest reason left is that the fruit in the supermarket can reassure consumers in terms of product appearance, product quality and weight. Moreover, the open self-selection method can give customers more choices. For our fruit shop, fresh fruit can be bought every day, and the price is cheap, which can completely give customers more psychological satisfaction.

2. Unique guiding consumption. Nowadays, people buy fruits entirely according to their own tastes and preferences, ignoring the characteristics of fruits and the people suitable for eating. Through the investigation of many consumers, it is found that few people know about fruits. This shows that everyone is blindly consuming fruit. As a fruit retailer, our responsibility is to teach everyone how to consume and eat fruit reasonably. In this regard, I will put up posters in the store to introduce the characteristics of each fruit, the people suitable for eating, and the identification method of good or bad grades to guide everyone to consume healthily.

3. Provide various services for different consumer groups. Fruit consumers are generally divided into two types: self-use type and gift-giving type. In view of the psychological and packaging needs of the gift givers, we will carry out some packaging and provide it to consumers free of charge. In other words, customers can buy fruits in any combination. If you need packaging after purchase, you only need to pay a certain packaging fee, you can get the packaging in the store and get a greeting card. In this way, consumers can not only understand consumption, but also avoid buying expensive fruit gifts from tourists or other businesses to ensure quality. According to the needs of consumers, customers can wash the fruits with water for free after purchasing them.

Fourth, the company strategy.

1, at the initial stage of opening, distribute publicity worksheets around fruit shops to attract customers.

2. Offer preferential activities to attract consumption before school starts. And you can launch activities to buy a certain number of discounts. This can increase the consumption of fruit.

Students hold all kinds of activities with this demand, so there are still market vacancies. Our store will do corresponding market research, and revise the pricing of goods again through the surveyed prices, so as to satisfy most customers. Infiltration pricing strategy was adopted at the beginning (in order to quickly open the market and curb the penetration of competitors, the price was set at a low level, which was called penetration pricing). In terms of sales, adopting low-price marketing strategy can promote our new store, initially win the recognition of students, and win a bigger market with lower price level and excellent service.

4. WeChat marketing: use WeChat service number for online promotion, use WeChat to place orders, deliver goods to your door, and pay on delivery.

5. Online publicity: You can set up your own website.

6. Preliminary work: set up a promotion team to carry out promotion planning and complete the detailed promotion plan. Print 1000 leaflets and distribute them in the school.

7. Membership card: If you spend a certain amount, you can get a membership card, and you can enjoy discounts when shopping in the future.

8. Featured areas: "Featured fruits" and "featured fruit juice drinks" areas can be set up to highlight featured management.

Innovative Entrepreneurship Plan for Selling Fruits 2 Food is the most important thing for people, and fruit is an indispensable and irreplaceable necessity for every family every day.

I. Market analysis

With the improvement of people's living standards, people pay more and more attention to their own health. Fruit contains many trace elements. Fruit, a mass consumer product, has gradually become a necessity and an important part of mass consumption. At present, the fruit consumption channels of mass consumption groups are composed of market fruit stalls and supermarkets in the following two ways.

As far as college students are concerned, the main way of fruit consumption is the school fruit supermarket. They often choose seasonal fruits as their main consumption targets, and buy relatively few middle and high-grade fruits such as anti-season fruits and imported fruits. They also choose fruits in the process of centralized purchasing in large department stores. However, there are not many such students, which has a certain impact on students buying fruits farther away than outside.

At present, most students do not have their own financial resources, and most of the expenses are obtained from their parents. Considering the economic conditions, the price of fruit is moderate. Several fruit shops in the school, through their own investigation, found that most students like fruit, the price is relatively high, the fruit itself is not fresh, and there are some problems in the delivery service, and the weight is insufficient. Combine these problems in all aspects to improve your own fruit shop. According to the students' love, in the later stage of development and utilization, we will add fashion elements to the fruit juice and fruit platter to build our own fruit house.

We can find that to meet the market demand, we need a convenient, low-cost, fashionable and quality-of-service retail form. This is the sales form of the school fruit supermarket to be studied in this plan, and it is also the basic positioning of the fruit supermarket chain.

Conclusion: The market orientation of fruit house is low price, convenience, fashion, honesty and high service.

Second, the development prospects

For our school, there are many students. There are two fruit supermarkets in the school, but after all, they are not joining, so the price, quality and quantity are somewhat unsatisfactory. 40% students will choose to buy fruit at the fruit stand off campus, but the demand for fruit is increasing day by day. The proportion of girls eating fruit is higher than that of boys, especially girls who love beauty. In order to avoid getting fat, they often use fruit instead of dinner for beauty. Most students will buy fruits selectively for their own health.

The prospect of building a fruit house in school can be imagined, so it is extremely necessary to build a fruit house in school.

Third, the shop introduction

My fruit house is built in the dormitory. The construction cost of fruit supermarket is too high. It takes the lowest cost route and the principle of small profits but quick turnover. There is less passenger flow. It is convenient for students to choose their own fruits near the dormitory. It is more convenient for students to make good use of the only space in the dormitory. All kinds of fruits are placed in different categories for customers to choose from. There are three electronic scales, which reduces the time for students to wait in line. There are about 600 people in each building, focusing on potential customers and high standards of service.

Innovate sales, increase the ways of ordering fruits by telephone and internet, and provide home delivery service to attract students' interest in a novel way, thus increasing sales.

Every evening, we will treat the unsold fruits at a low price to ensure the freshness of the fruits, and strive to let the students eat fresh and delicious fruits every day. Summer vacation is coming, if there are rotten fruits, deal with them immediately, stick to integrity, take the health of students as the first priority, and strive to be a star-rated shop!

Fourth, product introduction

All our products are seasonal fresh fruits in the fruit wholesale market, and the prices are moderate and reasonable. If a student needs it, he or she can buy some expensive out-of-season fruits separately. In short, everything takes the needs of students as the first priority! According to each season, seasonal fruits, nuts, drupes, berries, nuts and oranges will be purchased. It is summer now, and the main products are: watermelon, apricot, cherry, peach, pineapple, tomato, peach, cherry, melon, cucumber and banana.

Verb (abbreviation of verb) development strategy

As the fruit house of the school, in line with the purpose of "opening a shop in good faith and serving students", I want to make my "Everyday Fruit House" known to the school, and the remaining fruit every day does not exceed 10% of the daily purchase.

1, initial stage of development

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02. Find an entrepreneurial team of about 5 to 8 people, each with 500 yuan as the start-up capital, and carry out a small-scale business model, with 3 people in each experimental site, and the concept of division of labor and honest service.

03. Cooperate on team issues and share profits equally.

04. In the fruit wholesale market, choose and buy fruits and negotiate with merchants, so that sellers can maximize the transfer and buyers can have friendly and cooperative relations with the lowest cost.

05. Buy fruit utensils and electronic scales for each experimental site.

06. Establish your own WeChat platform and display fruits every day.

07. Make use of the spread of modern information, and use WeChat, qq, Weibo, Post Bar and distribute leaflets.

2. Medium-term development

0 1. With the sales volume of fruits, the daily sales volume of fruits is estimated. The accumulation of funds, the expansion of the dormitory fruit room, and the increase of fruit varieties.

02. The sales volume is really good, and it will expand. The venue will be stored in the dormitory next door, which is conducive to the purchase and management of fruits and expands the capital chain through leasing or cooperation.

03. Introduce a new fruit way, which is delivered to subscribers every day like ordering milk.

04. Hire delivery personnel.

05. Improve its own information platform, online payment, online and offline combination mode.

3. Late stage of development

0 1. will add some drinks such as juice, which are squeezed and sold now.

02. Introduce several fruit platters.

03. Fruit baskets and fruit combinations are matched in terms of color and nutritional value.

4. Promotion plan

0 1. On holidays and weekends, especially at the beginning of school, promote some preferential activities to win some regular customers. Preferential measures, such as how much to reduce, and send out some leaflets every day to give everyone a general understanding of the fruit house.

02. It is well-known in the school to increase the publicity of your own shop. Carry out some long-term preferential measures such as loyalty cards and membership cards, so that more and more repeat customers will come.

03. Introduce a variety of affordable packages and buy them in combination.

04. Ensure that fruits are not in stock and are not fresh. Sell the fruit at a low price that night, and try to ensure that all the fruits are sold out that day.

5. Price decision

Fruit parity is the same as market price. Can be accepted by everyone. The price war here means that the evening is cheaper than the morning, and there is a discount every day. The more you buy, the more affordable you are. Discount cards and membership cards have discounts. In short, students will definitely like it.

6. Sales model

Combination of online mode and physical store, pre-sale, door-to-door service and store purchase.

1. telephone, QQ, wechat order, delivery as soon as possible.

2. With the gradual improvement, online ordering and distribution.

3. Accept online or telephone booking to meet customer order requirements.

Management structure of intransitive verbs

The people in the entrepreneurial team are managed together, and the minority is subordinate to the majority.

The management system is flat and there are many team communication.

Several shop assistants: part-time, take turns working.

Delivery man

One accountant, bookkeeping.

Seven. Business objectives

As a cheap fruit shop in the school, I want to make my "Tian Tian Fruit Shop" well known to the school in line with the purpose of "opening a shop in good faith and serving students", and the remaining fruit every day does not exceed 10% of the daily purchase.

Eight. financial budget

Fruit cost: xx yuan

Storage fee: xx yuan

Employee salary: xx yuan

Publicity expenses: xx yuan

The rest: xx yuan

Total expenditure: xx yuan

Nine. risk assessment

1, risk analysis

0 1. Bad weather makes it difficult to keep fruits fresh.

When the price of fruit goes up, the number of customers will decrease.

03. With the increase of selling fruits, the competitive pressure increases.

2. Emergency plan

0 1. Pay attention to the weather and master the purchase quantity.

02. Increase sales promotion means to attract customers to buy.

03. Honesty is gold, ensuring quality, stabilizing prices, leaving a good reputation among students, and tourists will naturally roll in.

In short, in line with the principle of "all for customers", the store will naturally be prosperous if we think about customers everywhere!

Innovative business plan for selling fruits 3. Introduction to the project:

Establish community fruit shops: Establish fruit shops in the community of 3,000 households (3 persons per household).

Two. Market analysis:

There is a big fruit market in China. Compared with the per capita annual fruit consumption of 85kg abroad, the domestic per capita consumption is only half of it. According to the survey of most families, 80% of families of three spend more on fruits every month than 80 yuan. 10% of the household consumption of fruit is between 50 and 80 yuan. Only 10% of households consume fruits below 50 yuan.

With the improvement of residents' income level, the consumption demand for fruits is increasing. At present, the average annual fruit consumption in China is about 45kg, which is not far from the hygienic standard (70kg), and the gap is even greater than the average annual fruit consumption level in developed countries (80kg). If the future population growth factor is taken into account, according to the health standards, the national fruit consumption will reach115.5 million t.

3. Problem judgment:

(1) How to reduce costs:

(a) procurement costs

(2) Operating costs

(2) How to attract consumers' attention? At the beginning of opening, we can distribute opening leaflets and some preferential posters to residents of the community through neighborhood committees and property companies. And you can initiate activities such as buying a certain amount of fruit and sending it to the juicer. This, in turn, can drive residents to change from eating fruit to drinking fruit and increase the consumption of fruit.

(3) How to let consumers choose the goods we provide:

1, good image

2. Good shopping environment

3. Competitive price

4. Multiple promotions

5. Various convenience service measures.

Four. Competitive analysis:

1. the change of consumers' concept: can consumers accept this way of buying fresh fruit? Some areas in the south are accustomed to this way of buying fruit and regard it as the main place to buy fruit. As other traditional places to buy fruits have formed a habit in consumers' minds, it is necessary to change consumers' shopping concept in a short time and let them accept this commercial form.

2. Large supermarket chains: The long-term operation of fruit in large supermarket chains shows that fruit consumption has occupied a certain proportion in people's daily consumption, and it also shows that the market is vast, and these businesses are also very optimistic about this market. The advantages of large supermarket chains are large purchase volume, low purchase cost, large passenger flow, good shopping environment and good quality and quantity of products.

3. Farmers' market: It usually appears in the open air. Because the booth rent is cheap, its price may have some advantages. But there is no shopping environment, no products and services, customers have no choice, and the quality and quantity are not very reliable.

4. Tourist vendors: characterized by strong mobility, they can push fruit carts downstairs in the community. Because there is no rental cost, its price may be lower. Its disadvantage is that tourists and small-selling fruits are often short of two pounds and shoddy.

5. Existing fruit chain stores in South China: Because our goal is to be the largest fruit wholesale and retail enterprise in China, the South is also our important market. Although there are some fruit chain stores in the south, and the scale is not large, I think this is a good opportunity for us. We can buy directly, not only from various channels, but also from existing fruit planting bases and logistics and professionals.

6. Southern scattered fruit shops: As the southern fruit consumption market is mature and there are many scattered fruit shops, our best way is to let them join us. As long as the other party pays a certain franchise fee, we can use our trademark to carry out unified in-store decoration. We provide products with competitive prices and deliver them to your door for free.

Verb (abbreviation of verb) core competitiveness:

The development of our fruit chain stores, combined with the purchasing advantages and logistics advantages of juice enterprises, will definitely lower the purchasing cost. Moreover, we are recruiting some laid-off workers and striving for some policy support, because we have opened a shop in the community. Moreover, our shopping environment, credibility and price can compete with large supermarkets. Moreover, we will provide juicing service, fruit promotion, gift packaging and other services that I believe large supermarkets do not have.

Innovative business plan for selling fruits. market analysis

1, feasibility analysis

Fruit, a popular consumer product, has gradually become a necessity and an important part of people's daily consumption. With the continuous development of the school, the scale of our students is increasing, and the number of students in the East Campus is around 15000. The huge number of students will inevitably bring huge demand for fruit. According to my investigation, many students have the habit of eating fruit often at home, and they also have a great desire in this respect at school, but there are few fruit shops around the school, so it is inconvenient to buy them outside.

2. Competition analysis

At present, there are four fruit merchants in our campus, which are located in the downstairs of each dormitory building. These fruit shops mainly take advantage of the geographical advantages close to students' dormitories, and because they are in a relatively monopoly position in the school, the price is more expensive than ordinary products, but the sales volume is still good.

The businesses in the east gate of the school mainly sell in the form of stalls, about seven or eight, and these businesses also have strong geographical advantages. The first is the snack street mixed in the east gate of the school. Students often buy some fruits when they go out to eat. Moreover, the fruits of these businesses are cheaper, more diverse and of better quality than those of schools.

The two types of businesses listed above are large-scale, with fixed passenger flow, good foundation and strong competitiveness.

Second, swot analysis of students opening fruit shops in University of Finance and Economics

superiority

Since entrepreneurs themselves are college students, it is the most important advantage to clearly understand the demand psychology of college students and easily find their psychological appeal points. First of all, like other businesses that open fruit shops on campus, our fruit shops are close to the dormitory and easy to buy. Furthermore, in terms of business channels, we should develop new purchase methods, open WeChat platform to place orders, and provide home delivery services, which are not available in other campus fruit shops. In addition, we also have the support of school policies to start a business. The School of Finance has established a business incubation base for college students, and we can rent the school's shops at a lower price, thus gaining a cost advantage. Finally, as students of our school, our social circle can also bring us good benefits and influence, and promote our fruit shop in the circle of classmates, which gives us an incomparable passenger flow advantage over other fruit shops on campus.

Disadvantaged weakness

First of all, lack of entrepreneurial experience is our biggest shortcoming. We need to open up new purchase channels, coordinate all aspects, promote products and attract customers, which is a great challenge for us college students with less social experience. Moreover, venture capital is also a very important link. As for us, although we can apply for venture capital from the school, the available capital flow can hardly meet the early development speed of fruit shops. Finally, there are already four fruit shops in the school, and our early development speed may be limited, which poses a challenge to our financial situation and poses a greater threat to our market share.

Opportunity opportunity

In the service orientation of campus fruit shops, there are mainly two parts, one is the traditional storefront fruit sales service, and the other is the online fruit sales service promoted by WeChat and Weibo, while the latter is still blank in our fruit sales market, which gives us a great chance to try.

"Food is the most important thing for the people", and diet is the instinctive demand of human beings and the embodiment of human civilization. In China in the 2 1 century, the living standard has been continuously improved, and the concept of green consumption has been constantly changed, which has created more rare opportunities for the rapid development of fruit tree planting, and has taken the lead in introducing clean, hygienic, green and environmentally friendly pollution-free fruits, which has complied with the consumption trend, not only occupied the market gap, met the market demand, but also obtained huge economic benefits.

I. Basic information

Xinye County Nursery Forest Farm is located 300 meters east of Baihe Bridge in Xinye County, with fertile soil and mild climate, which affects the growth of peach trees.

Second, the product principles and objectives

Peach is a fruit tree variety, which is mainly eaten fresh. Early harvesters generally choose extremely early-maturing, early-maturing and medium-maturing varieties, while late harvesters should choose late-maturing varieties or varieties that are easy to bear fruit many times. At the same time, we should choose varieties that are compact and dwarf, easy to form flower buds, high fruit setting rate, easy to yield, strong adaptability, short natural dormancy period (low temperature demand) and easy to break dormancy manually in the same facility. Implement three-dimensional planting and interplant cash crops such as peanuts and watermelons under trees.

Three. Development projects and funds

It is planned to plant 20 mu of high-quality peach trees with 45-50 trees per mu, each tree species 150 yuan, about 26,000 yuan.

Peach trees do not bear fruit in the first three years, and the maintenance cost is about 500 yuan/mu, 10000 yuan. 1 transport vehicles.

Tractors and accessories for farming are 35,000 yuan.

2. Deep water wells and irrigation machinery 2 1000 yuan.

Pruning, spraying and farming equipment, 1 ten thousand yuan.

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