There are many big names among Nike’s spokespersons. Who is the most influential among them?

Exercise for one hour a day and work healthily for 50 years? We have often seen slogans like this since we were children. Since I started working in society, the editor has become more and more aware of the importance of exercise. Sitting in the office for 8-10 hours a day will make the body less healthy over time. So no matter how busy you are, you should always set aside 2-3 days a week to exercise and sweat.

If you want to play sports, you need equipment. Whether it is basketball or football, there are special shoes and uniforms, as well as some protective equipment. This will help you perform better and protect your body from injury. When it comes to sports equipment, there is no doubt that Nike and Adidas are the two brands with the most well-known names and the most users. They all have many big-name spokespersons. For example, Nike has the top names in several major sports. Basketball has James, football has Cristiano Ronaldo, tennis has Federer, Nadal, etc. Even our Liu Xiang is one of Nike's spokespersons.

In the past NBA, Nike and Adidas each accounted for half of the market. Nike had Kobe, James and others, while Adidas had Duncan, Garnett, Howard, Tracy McGrady, etc. They were completely evenly matched. But as time goes by, the gap between the two has become wider and wider. Among Adidas’ spokespersons, only Harden is considered a superstar. Nike has even become the sole sponsor of NBA uniforms. Adidas’ status Getting lower and lower.

Although Nike has many big-name endorsers, such as James and Cristiano Ronaldo, its fans are almost all over the world. Everywhere they go to perform activities, they will arouse enthusiastic pursuit from fans. The products they endorse are very popular, which has benefited Nike a lot. But neither James nor Ronaldo is as influential as him.

Nike was not a big brand from the beginning. In the early 1980s, there were almost no Nike sneakers in the NBA. They were basically Converse and Adidas. But one of their signings changed the fate of the company. Nike spent almost all of its money to sign Jordan. It was a very risky deal, but Nike made the right bet. Jordan was selected as an All-Star in his rookie season, and his sneaker sales reached US$150 million, far exceeding Nike's contract targets. Since then, Nike has become one of the league's major sponsors, and Jordan even turned his name into a sub-brand of Nike, "AJ".

Now this sub-brand has become popular all over the world, and its popularity even exceeds that of Nike itself. There are more than 1,000 replica versions of AJ1 alone. Jordan's family receives hundreds of millions of dollars in dividends from Nike every year. Of course, he deserves these. Without Jordan, Nike would not be able to achieve its current success.

So, no matter who endorses it, the influence for Nike will definitely not be as good as Jordan. Today's superstars are standing on his shoulders to reach their current heights. Equivalently, they led an era, but Jordan created an era abruptly, and there is no conceptual comparison at all.