CES 2022: BMW's four innovative technologies were officially unveiled.

Easy Car News At CES2022, BMW Group made a stunning appearance with various innovative digital achievements, including four brand-new theme modes (My Modes), BMW theater screen, BMW IconicSounds electric and "E-ink" technology.

Create a "BMW Mobile Private Cinema" and open a new dimension of in-car entertainment experience in luxury market segments.

At this exhibition, BMW released the "cinema mode" future car entertainment system for the first time. In the "cinema mode", BMW turned the back space into an exclusive private cinema through the "BMW cinema screen". Through the adjustment of lighting and shading, the 5G Internet was played smoothly at high speed, creating an unparalleled luxury car entertainment experience for users.

"BMW Suspended Giant Screen" is equipped with a 3 1 inch ultra-wide panoramic display with a resolution of up to 8K in hardware, which is skillfully integrated into the ceiling system of the car and can extend from the ceiling to the front seat back. The entertainment content on the screen can be played in 16:9, 2 1:9 or even 32:9 format, supplemented by Bowers &；; Wilkins 4D diamond surround sound system provides users with excellent immersive entertainment experience.

The inclination of the screen and the position of the touch screen areas on both sides are designed just right, so users can easily operate in a comfortable sitting position. BMW's suspended giant screen has also undergone many collision tests, which provides the valued BMW customers with an immersive digital journey with peace of mind on the premise of ensuring the safety of passengers. In terms of content, BMW cooperates with Amazon Fire TV to provide users with rich cutting-edge entertainment content. In the future, BMW will also cooperate with local suppliers in China to provide in-car entertainment experiences that meet the preferences of users in China.

BMW released four new My Modes theme modes to create a full sensory immersive experience for luxury travel.

In 20021year, BMW built a brand-new BMW iDrive, with a driver-centered design, a brand-new relationship between people and vehicles, advanced software and hardware and interconnection functions. The brand-new BMW iDrive has established a more personalized relationship between the driver and the vehicle, creating a unique experience throughout the journey. With the release of a new generation of BMW iDrive, BMW took the lead in launching three theme modes-personal, sports and high efficiency.

BMW released four brand-new theme modes, namely "relaxation mode", "expression mode", "digital art mode" and "theater mode". The brand-new "theme mode" brought by BMW this time goes beyond the traditional user interface design, and opens an immersive experience of multi-sensory dimensions for users by building immersive experiences such as touch, hearing and vision. The newly carved and exquisite interface is perfectly presented on the integrated suspended curved screen in the form of art, and vividly interprets the infectious design with visual effects such as intricate light and shadow and changing light and shadow. "Relaxation mode" and "emoticon mode" will be launched in the second half of 2022, when users can get a brand-new theme mode through OTA remote upgrade.

The "soothing mode" is inspired by nature. The main color of user interface visual design adopts elegant and gentle "light cyan", emphasizing the comfortable state. There are also two experience modes, day and night, which can be chosen at will to explain completely different driving experiences for users.

"Yuedong Mode" has its own slogan-light up the night sky. Visual effects with great vitality and color sense collide with each other, and generate comes out. With "lively yellow" as the main color, supplemented by dark blue color matching, it is inspired by different colors and flashing lights at night in the city. In the harmony of the two colors, a dynamic and emotional theme pattern was born. With fantastic artistic patterns, the unique performance of "Yuedong mode" is displayed in every overlapping transformation of the picture.

In addition, BMW Group announced that it will join hands with internationally renowned multimedia artist and the designer of the18th BMW Art Car, Ms. Cao Fei, to jointly create "digital art". BMW has thus become one of the first automobile manufacturers in the world to apply digital art to automobiles.

BMW electric vehicles release new works by simulating sound waves, creating an inseparable emotional bond between cars and people.

Together with Hans Zimmer, an internationally renowned composer who won Grammy, Oscar and Golden Globe Award, BMW Group has successfully created the sound of future electric vehicles-BMW Iconic Sounds Electric, which not only develops breakthrough sound effects for BMW electric vehicles, but also creates an inseparable emotional bond between drivers and vehicles.

Outside the car, BMW specially designed the pedestrian acoustic early warning function (AVAS), so that pedestrians can feel the vehicles coming nearby to ensure safety. In the car, BMW has designed its own sound effects for each "theme mode", and each sound effect has a rich sense of layering, which matches the visual effects presented by different "theme modes". For example, if you choose "soothing mode", the sound effect is intended to make the driver and passenger relax, and the vehicle becomes a comfortable moving oasis. The driver and passenger are surrounded by warm and relaxing sounds and experience a leisurely journey. In the "Yuedong mode", the sound effects are more focused on the emotional expression of drivers and passengers.

For this reason, BMW and Hans Zimmer reinterpreted the sounds of traditional musical instruments such as violin and French horn and other orchestral instruments, creating a more magnificent, freer and closer emotional expression for drivers and passengers in a more futuristic way. The acoustic simulation of BMW electric vehicles will be first carried on the innovative BMW i4 in the first half of 2022, and will be gradually applied to more BMW electric vehicles in the future.

BMW actively explores the new direction and possibility of sustainable development and creatively applies "electronic ink" technology.

The personalization of BMW's new digital technology is not limited to the inside of the car, but also "exposed" on the surface of the car. At this exhibition, BMW showed a new research result. Using the unique technology of "electronic ink", the one-button color change function of the car body was successfully realized on the innovative BMW iX. "Electronic ink" contains millions of transparent microcapsules, the diameter of which is only the thickness of a hair. Each microcapsule contains a negatively charged white pigment and a positively charged black pigment. By controlling the electrodes on both sides of the microcapsule, the desired color can appear on the surface of the car body. BMW makes "electronic ink" of different sizes according to the pattern and the change of the radian of the car surface, then fixes it on the car, and finally realizes one-button color change by changing the electrode.

In addition, "electronic ink" not only changes the color of the car body, but also helps to reduce energy consumption, which provides a new exploration direction and idea for sustainable development. What's more worth mentioning is that the changeable body color is conducive to improving the comfort inside the car and reducing the energy required by the electrical system. For example, a white surface can reflect more sunlight than black. If the color of the car body is changed to light color, the influence of strong sunshine and high temperature on the car can be reduced accordingly, and the interior of the center console, instrument panel and so on can be prevented from overheating. In the case of low temperature, darkening the car body is helpful to absorb more heat from the sun, reduce the energy consumption required for air conditioning and heating, and effectively increase the electric cruising range.

By using "electronic ink" technology, BMW is constantly exploring the possibility of personalized customization and sustainable development. In the future, BMW's digital experience will rely on this innovative technology to integrate more realistic and virtual effects to meet the needs of users to express their individuality freely.