How to write the promotion title of vibrato short video?

1, grasp the number of words in the title: Tik Tok platform has requirements for the number of words in video titles, usually 10 ~ 30 words, and about 20 words is the best. 2. Clever use of interrogative sentences: There are many ways to use human characteristics. The first is to make users curious. 3. Increase the sense of substitution: increase the sense of substitution of video, with the aim of narrowing the psychological distance with fans and making fans feel that the video content is closely related to their own vital interests.

First, how to write the title of the vibrato short video promotion?

1, grasp the number of words in the topic

Tik Tok platform requires the number of words for video titles, usually 10 ~ 30 words, and about 20 words is the best. If there are too many or too few words, the system will automatically prompt that publishing is not allowed.

2. Use interrogative sentences skillfully

There are many ways to make use of human characteristics. The first is to make users curious. Only after curiosity, users will want to know what your video content is, and will have the desire to click and browse.

Writing the title as a question is the easiest way to arouse users' curiosity. Interrogative questions are more conducive to "communication" with users, so that users can better substitute emotions. Users generally see that interrogative questions will basically form a thinking mode and will want to click on the video to find the answer.

3, increase the sense of substitution

The purpose of increasing the sense of video substitution is to close the psychological distance with fans and make fans feel that the video content is closely related to their own vital interests. Fans intentionally express themselves through short videos, which will stimulate their sharing behavior on social networks.

4. Accurately describe the video content

The title is a high-level summary of the content, and it must accurately reflect the core content of the video, so that fans can know what the whole content may be telling through the title.

At the same time, due to the need of platform recommendation, it is also necessary to accurately reflect the content and provide an algorithm basis for it. Generally speaking, Tik Tok will extract classified keywords according to the title for recommendation, which directly determines the number of VOD and comments.

5. Effective hotspots

Hot topics in recent life, hot words, popular TV dramas, holiday elements, etc. As long as they are widely discussed and highly concerned, they can be rubbed, which can effectively enhance the exposure of short videos and help them become popular in videos.

Second, what are the taboos for promotion in Tik Tok?

1, don't be a title party.

Common title parties have descriptions that are inconsistent or exaggerated with the content. Perhaps such a title can attract users' attention in a short time, but users will still quit the video because the content is untrue, and in the long run, they will lose their trust.

2. Control the number of words in the title

Generally speaking, it is more appropriate to control the number of words in the title below 20 words, which is beneficial for users to obtain key information quickly and will not distract attention from video content because of too many words.