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About Nike Jordan
Jordan (China) Co., Ltd., as the production base of Jordan Company in China, introduced brand management into China in recent years. With its rich brand culture connotation, excellent product quality and product series with individual characteristics, it has established a good brand image and franchise system all over China, and has become an internationally renowned sports brand widely loved by consumers in China.
Jordan's (China's) advertising language is not absolute.
AIR JORDAN (American sports brand)
Today, Nike has a history of 33 years, from 1972, producing the first pair of sports shoes Bruin, to today's ever-changing technology. In these 33 years, Nike has experienced ups and downs, but what it casts is more brilliant than other brands.
1985, Michael Jordan was signed by Nike, a sporting goods manufacturer who was still a small manufacturer at that time, with a high salary contract. Nike immediately launched the first sneaker named "Jordan" for Jordan, that is, the first one in the AIR JORDAN series: Nike Air Jordan I-Although this sneaker had a strange color matching and novel technology at that time, no one expected that it would be the beginning of a myth.
The latter is far superior to the former in brand awareness, reputation and technology!
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