The overnight popularity of Hongxing Erke, is it accidental or inevitable?

The popularity of Hongxing Erke is both accidental and inevitable. As a time-honored domestic brand, Hongxing Erke itself has the characteristics of domestic brands: high quality and low price. This is just because consumers have always been interested in foreign brands. The pursuit of quality, coupled with the fact that Hongxing Erke has slightly relaxed the appearance design of its products in the pursuit of quality, so this brand has faded out of everyone's sight for such a long time. This time, the craze for domestic products triggered by donations for the Henan floods will even more The Hongxing Erke brand, which is leading the charge, has been at the forefront. In fact, in addition to the patriotism of Hongxing Erke, under the "wild consumption" of netizens, it is not difficult to find many sincere praises for the quality of the brand. Therefore, the popularity of Hongxing Erke, see It became popular overnight, but behind it lies the hard work and sweat of generations of Hongxing Erke people.

During the floods in Henan, many brands and celebrities donated money to help ***communities tide over the difficulties. However, among the many brands that donated, netizens soon discovered that Hongxing Erke and others Domestic companies that are still donating a large amount of money despite poor management of their own companies. In order to help the disaster-stricken areas get through the difficulties as soon as possible, some even donate the company's profits for a year. Compared with those brands with huge momentum, Brands that make a lot of money in China every day, these domestic brands are really awe-inspiring; what is even more worth mentioning is that celebrities and artists have donated more than 1 million yuan, well-known companies have donated millions, etc. There are constant entries appeared at the top of Weibo's hot search list, but Hongxing Erke, who silently donated 50 million, did not even reach the bottom of the hot search list. If you look closely, you can find that Hongxing Erke's official Weibo does not have a membership, and it does not know marketing or funding. Hongxing Erke, whose turnover was so poor that he couldn't afford a 12-yuan-a-month membership, donated 50 million. Anyone with a sense of emotion would be very touched if they knew about this. It is precisely because of this that many netizens engage in "wild consumption." Crazy purchases of Hongxing Erke products, and even a hundred years of membership, it seems that Hongxing Erke really became popular because of such a chance opportunity.

But this is not actually the case. Hongxing Erke brand products are not inferior to other brands. However, as a time-honored domestic brand, it has always adhered to the idea that you get what you pay for and is committed to providing consumers with The manufacturer provides high-quality products without putting too much effort into the appearance design of the product. In addition, as more and more complicated similar products appear on the market, many people think that the appearance of this product is outdated, so I no longer patronize this product, and the publicity of Hongxing Erke seems to be a little lacking. There are no big-name stars signed, there are not too many fancy advertisements, and some are just selling goods step by step, so people gradually ignore the existence of this product; But these cannot conceal the quality of the brand itself. Some consumers who have purchased Hongxing Erke have stated that "their shoes are really durable and not as ugly as imagined." They all say that a century-old brand relies on quality. Hongxing Erke is sincere Don’t lie to me, such good quality does not come with a high price. I believe that as long as time passes, it will be widely welcomed by consumers. The flood in Henan is just an opportunity to advance the opportunity for Hongxing Erke to turn around.

The overnight popularity of Hongxing Erke can actually be said to be the result of the "gentleness" in the bones of the Chinese people. Chinese people pursue gentleness and kindness in treating others, so Hongxing Erke pays special attention to quality when manufacturing products. Even under difficult circumstances, a large amount of materials and donations were donated to aid the disaster-stricken areas. Therefore, after knowing Hongxing Erke's charity, Chinese people will adopt "wild consumption" to repay the brand's goodwill and persistence, because the Chinese people have the "gentleness" in their bones. China is China now.