Market supervision and management of small advertising slogans

Enterprise investigation shows that Adidas Sports (China) Co., Ltd. added administrative punishment on April 23rd, and the punishment organ was Suzhou Industrial Park Market Supervision Administration (hereinafter referred to as the Supervision Bureau), and the reason for the punishment was violation of advertising content management regulations and its subordinate relationship. ?

What are the points for attention in advertising language?

First of all, it doesn't work? Most? For example, you cannot use the words best, best and best seller. Second, you can't use the word "one", such as the world's number one, and the sales volume 1 ranks first. Third, you can't use the words "world-class" and "top in the country". Once you use them, you may be fined as much as 1 ten thousand yuan, or even have your business license revoked, so please remember.

How to write a good advertisement?

In fact, this is a way for brands to enter customers' minds, so you can write this way clearly after writing this copy. So what kind of way is this way? Three steps are very important. First, you can understand, second, you can accept, third, you should take these three steps seriously. You should finish your advertising copy, which should be a good copy. So, if you can understand this part, what should you pay attention to? In fact, you have to talk about logic, that is, you have to talk to him in the language of consumers and the logic of consumers. Never use your language, company language and technical language. For example, you are afraid of getting angry. The logic is clear and the selling point is clear, so it is very easy for consumers to understand, so this is very important.

How to avoid empty words in advertising language?

It depends on whether he has any selling points to support it, such as soy milk slogan, Weiwei soy milk, and happy. There is no selling point to support and convince, because what is the main highlight of its packaging? Non-GMO? . Therefore, there is no connection between non-transgene and the change of laughter. On the contrary, doing well is like being afraid of getting angry and drinking Wang Laoji. His selling point is supported by telling everyone that it is herbal tea, which can reduce the fire. He used facts that everyone knew and then told everyone. It has been in the herbal tea industry for a long time, starting with 1828, which tells you that it has a long history.