Corporate Culture of Qinghai Yin Shu Investment Guarantee Co., Ltd.

Idea and efficiency. Idea is the foundation of the company's survival and development, and efficiency is the guarantee for the realization of the idea. That is, to explore, develop and occupy the market with advanced ideas, to bring efficient business handling and services to customers with the professionalism and professional knowledge of employees and the clear definition of financial product workflow, so as to gain the trust and satisfaction of customers 100%.

Market positioning of the company:

The company mainly designs and develops guarantee business varieties with small and medium-sized enterprises and individuals as the main loan guarantee objects, and strives to become pioneers and model enterprises of such products.

Business model:

Inviting investment by business, and actively developing financial products to meet market demand through the investigation of market demand. After professional evaluation, it will be put into trial operation in the market. On the premise that the products are qualified and the employees can master the operating procedures, it will carry out large-scale publicity through the media to make the business develop steadily and rapidly. Design and develop business according to financial product design and development procedures.

Service mode:

The first level of service is to respect customers, and the second level is to serve customers with professional knowledge. The slogan of the company is: "The customer is forever friends".

Innovation mode:

According to the market demand, constantly design new business varieties to increase the company's intangible assets and influence, and strive to achieve "first move."

Talent mode:

Boldly appoint promising young people and reasonably authorize them. The principle is that people should look not only at the present, but also at the future. The company has excellent management team and excellent financial operators, and has established a scientific and effective incentive mechanism and a diversified welfare system. The company spent a lot of money on personnel training, improved the comprehensive knowledge and working ability of on-the-job employees in many ways, established a library, set up a professional team responsible for training and education, and opened the office internet to keep employees informed of the trends and status quo of various industries. Generally speaking, Yin Ji team is a young and energetic team, and also a professional and willing team. The spirit of learning from each other, helping each other and making progress together makes Yin Ji Company lead everywhere and outstanding everywhere.

Risk avoidance mode:

Established a scientific and perfect risk identification system with advanced risk assessment capabilities. Companies use laws to avoid any possible legal risks, use refined investigations to avoid operational risks, use employee training to avoid operational risks, use post adjustment to avoid moral risks, and use business norms to avoid policy risks. In the aspect of business risk control, risk is reduced through procedures, business situation and credit are emphasized, and counter-guarantee conditions are ignored.

Competition mode:

Actively explore market gaps and avoid direct competition with peers. Competition with peers should be at the conceptual level, such as the development of intangible assets pledge guarantee and intangible market guarantee. The general principle of competition is "we are not afraid of competition, but we need to avoid it."

Cooperation mode:

Carry out all-round cooperation with government, banks, customers and peers. The general principle of cooperation is "mutual respect and cooperation". The company believes that the establishment of a brand needs not only the recognition of the public, but also the assistance of major cooperation units and customers to establish and create a good and healthy business environment, achieve the consistent goal of * * * and profit, and thus successfully reach the other side of success!