Marketing scheme of new year festival activities

Marketing plan for the New Year Festival

In order to ensure the smooth and successful activities, it is often necessary to prepare the activity plan in advance. The activity plan is formulated for an activity, including the detailed rules and steps of specific actions. How to make the activity plan? The following is the marketing plan of the New Year Festival I collected for you, hoping to help you.

marketing plan for the new year festival 1

1. purpose of the exhibition:

to inherit the traditional Chinese folk culture and stimulate the economic consumption during the spring festival.

improve the environment and quality of citizens' purchasing new year's goods, and meet citizens' one-stop shopping needs. Focus on displaying famous products from all over the country and promoting enterprise products and brands.

enrich the life content of the communities around the new city and bring convenience to the residents.

To lay a foundation for sales and investment promotion in Xindi City and gather popularity.

second, exhibition time:

to be determined

exhibition location: Hua Mao 1958 Square

third, exhibition theme:

2xx New Year Taobao Food Festival in Xindicheng

fourth, organization:

Organizer: Xindicheng

Organizer: Anhui Myth Advertising Media Co., Ltd.

The organizing committee organized on-site Spring Festival couplets, a thousand yuan gift package lottery, the God of Wealth to give out red envelopes, and the annual taste of glutinous rice balls.

VI. Exhibition scope

1. Drinks: all kinds of wine, white wine, yellow wine, fruit wine, health drinks, fruit juice drinks and lactic acid bacteria drinks; Tea, etc.

2. Foods: all kinds of famous and excellent new foods, green foods, cereals, oils, health foods, snack foods, quick-frozen foods, baked foods, meat and poultry products, aquatic products, condiments, dairy products, roasted nuts, local products, agricultural products, etc.

3. Daily necessities: household appliances, kitchen and bathroom appliances, ornaments, cosmetics, leather products, daily commodities, plastic products, hardware and electrical appliances, firecrackers and fireworks, festival supplies, kitchen utensils, intelligent toys, etc.

4. Gifts: all kinds of gift boxes, floral potted plants, paper-cut calligraphy and painting, strange stones and jade articles, etc.

5. Clothing category: bedding, clothing, shoes and hats, etc.

6. specialties: Wuxi specialty sauce ribs, oil gluten, steamed buns, vegetarian cakes and Huishan clay figurines; 7. Imported commodities: special foods from all over the world;

VII. Activity Form

1. Thousand Yuan Gift Package Lottery: Customers can get a raffle ticket from the merchants for free after shopping in 5 yuan. A raffle ticket can participate in a raffle. You can get two raffle tickets when you buy 1 yuan, and so on, the more you buy, the more you get.

2. Free Spring Festival couplets: Calligraphers of Calligraphers Association are invited to write Spring Festival couplets on the spot to send Spring Festival couplets. Send it as soon as the shopping is over xx yuan.

3. The God of Wealth gives out red envelopes: The first 2 customers who come to the New Year Fair every day can get a red envelope for free. Remarks: each person is limited to one red envelope, which may contain a blessing, a couplet, a yuan or a greeting card.

4. I'll pay for your shopping: the organizer randomly finds a customer who is paying the bill, and as long as the customer answers a simple question about this year's New Year Festival within 3 seconds, the bill can be exempted.

5. Large-scale group purchase: make a catalogue of new year's goods and send it directly to units and enterprises, which will promote group purchase while promoting goods.

6. Artistic performances: lion dancing, guzheng playing, pipa playing and singing representative songs of the Spring Festival.

7. Cut window grilles: teach the skills of cutting window grilles on the spot.

8. Enjoy free New Year snacks such as glutinous rice balls and spring rolls.

VIII. Publicity Plan

This year's New Year Shopping Festival will focus on publicity and speculation in advance, and link the media resources in the same city to attract potential consumers around the new city and even the whole city to the maximum extent.

publicity methods: hard and wide activities, dynamic reports and topic hype.

1. Network: Post on the websites of major forums to expand publicity.

2. Print media: advertisements can be placed in Anqing Evening News, Xin 'an Evening News and Anqing Radio and Television News or a large number of dm single pages can be placed

3. Vehicle carriers: buses and taxis put advertising information

4. Posting of community posters: posters will be tailored for this year's New Year Shopping Festival to increase market attention and accumulate popularity for this year's New Year Shopping Festival.

6. Marketing plan of the air glider New Year Festival 2

1. Activity background

Exhibition economy is an economic phenomenon and behavior that brings direct or indirect economic benefits and social benefits by holding various forms of exhibitions and exhibitions. Trade fairs establish a docking platform for businesses and consumers, which is conducive to face-to-face communication between enterprises and consumers, promotes the promotion of brands and products, and ultimately drives the growth of product sales.

The annual Spring Festival is approaching quietly, and the huge market demand for new year's goods is gradually forming. This is the moment when the merchants make great achievements. The new year's goods market has become a battleground for the merchants. The food enterprises under Tong 'an Food Association cover meat products, bean products, grain and oil, cakes, preserves and other industries, and these products are just the "main" products in the new year's goods market. Therefore, it is beneficial to organize the new year's goods fair led by Tong 'an Food Association. For consumers, it can provide greater benefits and convenience for the purchase of new year's goods, which is a win-win and mutual benefit model and can create more social and economic benefits.

in accordance with the relevant requirements of the central government on expanding domestic demand and the Guiding Opinions of the Ministry of Commerce on Doing a Good Job in Expanding Consumption, Tongan Food Association specially planned this new year fair to open up the holiday market, prosper the supply during the Spring Festival and expand domestic demand.

second, the purpose of the activity

to establish a docking platform for food enterprises and consumers to enhance consumers' understanding and attention to local food enterprises; Reverse the situation that the new year fair does not make money and realize a virtuous circle of the fair. By integrating the food enterprises under the guild to do the exhibition of new year's goods, it will not only help to expand the visibility of enterprises, but also bring convenience and benefits to consumers to buy new year's goods, and realize the "four wins" of the government, guild, enterprises and consumers.

III. Activity Orientation

A demonstration and overall marketing promotion activity of Xiamen local brand new year products, which is guided by the government, participated by enterprises and promoted by the media.

IV. Time and place of the event

1. One event on January 29th, 3th and 31st (location: Xiamen People's Hall)

2. One event on February 5th, 6th and 7th (location: Tongan Gymnasium)

V. Theme of the event

Theme: the first famous brand in Tongan District. Organization

Organizer: Tongan District Government

Organizer: Tongan District Food Association, Xiamen Daily

Exhibitors: Yinxiang Group, Wellcome, Haoniandong Rice Industry, Huang Zehe, Xiangyang Square, Zhongsheng, Yingwan, etc.

Supporting media: Xiamen Daily, Xiamen Evening News and Xiamen Business Daily.

Planning and execution organization of Tongan TV Station: Xiamen Dajie Marketing Planning Co., Ltd.

Planner: Wu Chenglong

VII. Campaign promotion

The role of newspaper media should be fully exerted, and the publicity of the whole campaign should be dominated by newspaper promotion, such as using newspaper reports and DM sheets to preheat and inform the campaign before the event; Invite newspaper media to interview on the spot during the activity; Timely follow-up reports in the later stage of the event, such as the selection of "the most Xiamen gift" in the newspaper, are not only an encouragement to exhibitors, but also a publicity to the event itself.

(1) Pre-event

1. Newspaper reports: Before the event, the pre-event is warmed up through newspaper reports to remind the public that the New Year Fair will be held;

2. Insert DM sheet: insert DM sheet in the newspaper in the activity radiation area the day before the activity, and the DM sheet introduces the exhibition enterprises and products, and attach the product promotion strength table; At the same time, there is a coupon on the DM sheet, which can be used for lucky draw. During the activity, consumers can exchange a box of cereal with the DM sheet (5 boxes a day, while stocks last);

3. Online publicity: posting publicity on forums such as Xiaoyu Forum, Yutan Forum and Straits Forum, and publishing information of trade fairs on enterprise portals;

(II) During the activity

1. Shuttle-off in towns and villages outside the island: During the activity, two buses will be chartered, and a large publicity banner will be hung on the car body, accompanied by a publicity broadcast, which will be responsible for publicity around the activity place and pick up and drop off consumers, and can also help consumers deliver goods;

2. Notify the taxi to go to the site by radio: at that time, the popularity of the event site may be relatively high. You can inform the taxi to pick up the consumers at the trade fair site by radio broadcast, which will help to accumulate popularity and alleviate the freight problem;

3. Distribute DM sheets in the radiation area: Arrange five leaflet distributors, wearing red ribbons with the words "Tongan Food Association's First New Year's Goods Touring Exhibition Festival", and divide them into five roads to distribute DM sheets at intersections with heavy traffic or communities around the activity site, and introduce the location and form of the activity to consumers briefly while distributing DM sheets, so as to guide people to the activity site; (The distributed DM sheets can be exchanged for grain strength and participated in the on-site lucky draw, just like the DM sheets.)

4. On-site layout: show the atmosphere of the upcoming Spring Festival with festive layout, and stimulate consumers' impulse to buy new year's goods.

5. Broadcast and publicity: The introduction of the event (recorded in advance) and festive music will be played loudly by audio at the event site to attract passing consumers;

(3) Late stage of the event

1. Selection of "Xiamen's Best Hand-Holding Gifts": A column of "Xiamen's Best Hand-Holding Gifts" is set on the DM list, so that consumers can select awards on the DM list after knowing all the merchants and products on the spot, such as: What is your favorite new year's goods? What is the best new year's goods?

2. Only the selected DM sheets can put the sub-coupons (the selection column is on the sub-coupons) into the lottery box to participate in the on-site lottery. After the exhibition, the organizing committee will count the voting results and select the "Xiamen's most accompanying gift", which will be reported and publicized by the newspaper and pave the way for the next round of trade fairs.

VIII. Form of activities

(1) Creating the atmosphere on the spot

1. DM bills are used to "cash in" cereal and draw prizes: during the activities, one box of cereal can be redeemed at the event site with DM bills, 5 boxes per day, while stocks last, and only one box can be redeemed per person; In addition, you can participate in the lottery by putting the lottery ticket on the DM sheet into the lottery box. 1 first prize and a new year gift package worth 666 yuan; 2 second prizes and a new year gift package worth 366 yuan; 3 third prizes, and a new year gift package worth 166 yuan; There are several lucky prizes, and the prizes will be set separately.

2. Set up a bill of lading exchange point on site: During the Spring Festival group purchase, many enterprises will launch bill of lading for the convenience of consumers. Setting up a bill of lading exchange point at the event site can gather this part of the redeemer and improve the popular atmosphere at the scene. When the redeemer shuttles through the scene with big bags and small bags, it will stimulate other consumers' buying impulse;

3. Product presentation: Each enterprise has a 15-minute opportunity to go on stage to introduce the new year products in each activity. Product promotion will be mainly in the form of speeches, catwalks, quiz and on-and-off interaction.

4. Free tasting: Some products can be tasted for free, which is conducive to accumulating popularity, and consumers are more likely to buy after experiencing the products.

5. Stage performances: singing, dancing, magic, writing couplets, lottery and other performances are performed intermittently on the stage to create a fiery atmosphere at the scene;

(2) Promotion form:

1. Discount (the exhibitors draw up their own discounts, and try their best to give the biggest discount, which is not lower than the promotion of the new year's goods in the island's stores)

2. Group purchase discount: 5 or more people who buy the new year's goods together can enjoy a 15% discount on the basis of the discount! Marketing plan of Chinese New Year Festival 3

I. Purpose of the event

The Spring Festival is the warmest and most grand festival among traditional festivals in China. On the eve of the Spring Festival, urban and rural residents always have the traditional habit of shopping. Seek pleasure and joy in leisurely shopping, and welcome the arrival of the new year in shopping. Today, with the vigorous development of e-commerce in our county, we should make full use of this traditional festival to create an online shopping festival, gradually change people's consumption concept, and promote the development of e-commerce and increase farmers' income. With the theme of "developing e-commerce and prospering local economy", this New Year Festival aims to provide Zhuanglang people and even the whole country with a county-level online shopping platform integrating procurement, entertainment and consumption through the exhibition form of "New Year Festival", and at the same time build an online trading platform for the vast number of agricultural special products enterprises, distributors and consumers, promote the two-way circulation of "online goods going to the countryside and agricultural goods entering the city" and promote the township and village e-commerce service stations. Accelerate the transformation of local business marketing model, lay the foundation for creating a "Zhuanglang model" suitable for developing e-commerce in poor areas, let the people really experience the impact of the network economy, and let merchants really feel that the era of e-commerce has arrived. Now it is not a question of doing or not doing, but how to do it better.

2. Time and carrier of the event

1. Time: January 18th-February 23rd

2. Carrier: Zhuanglang Life Treasure "Save the Mall"

3. Organization and requirements of the event

1. Holding a kick-off meeting:

Zhuanglang is tentatively scheduled to be held in the new space-time e-commerce training center on January 18th.

2. The county e-commerce service center is responsible for organizing the stationmaster of each township e-commerce service station and the person in charge of the logistics express company to attend.

3. The township service station is responsible for organizing village-level service points to actively carry out this activity and do a good job in putting goods on the shelves and selling them, so that the transaction volume of village-level service points on Zhuanglang e-commerce platform will reach a certain amount.

4. The logistics express company is responsible for the express service of this event. It is necessary to ensure the circulation of goods quickly, high-quality and efficiently according to the order address of the platform, free of charge for 1.5 kilometers in the same city, and delivery at the best price according to domestic standards for 1.5 kilometers away.

5. Zhuanglang New Space-time E-commerce Company is responsible for organizing online sales enterprises and merchants participating in this activity. It is necessary to register the products provided by enterprises and merchants according to the quantity and price, and all enterprises and merchants should issue written quality assurance letters for the products provided, and actively do a good job in after-sales work of products.

IV. Target audience

Residents in Zhuanglang County, people from other places and people who are concerned about Zhuanglang's economic development.

V. Activity theme

Develop e-commerce and prosper local economy

VI. Publicity slogan

1. Buy new year's goods and go to Zhuanglang Life Treasure;

2. where to find the new year's goods this year, there is everything in the life treasure;

3. Where are the new year's goods? They are all available online and offline.

4. E-commerce is really convenient, and the new year's goods are delivered home;

5. Grab the new year's goods with good quality and low price, and kill the life treasure in a limited time.