How commercial real estate breaks through the bottleneck of investment promotion

How does commercial real estate break through the bottleneck of investment promotion? Commercial real estate projects should be "recruited and retained". To solve the problem of attracting investment in commercial real estate development, we must infiltrate the management concept into every link. The author thinks that we can start with positioning, planning and design, rent and so on.

Breakthrough from project positioning. To solve the difficulty of attracting investment, we must first solve the problem of what kind of merchants to recruit in the project positioning stage and attract investment in a targeted manner. What kind of merchants to recruit depends on the project "what to sell, who to sell and how to sell".

First of all, "what to sell, who to sell" depends on the target consumer group and business circle of the project. For example, community-based commercial projects must be designed and positioned around the daily consumption services of community residents, while bustling downtown commercial projects should consider the shopping, leisure, entertainment, dining and other needs of office workers in a larger area, and then design investment blueprints according to different types of commercial projects.

Secondly, we should solve the problem of "how to sell". "How to sell" involves the commercial characteristics and business philosophy of the project. Different business characteristics and business ideas are displayed by different merchants. For example, if the project positioning is characterized by leisure and entertainment, it is necessary to make efforts to attract investment in restaurants, bars, playgrounds and cinemas. Similarly, if the project is an independent cashier, it can attract investment for merchants who require unified cashier in operation.

Breakthrough in planning and design. Investment promotion should start from the planning and design stage, integrate resources, and let professional consulting companies and businesses participate. According to different types of commercial projects, according to the overall positioning of the project, plan the format and industry, and then carry out architectural planning and design according to the plan. If there is a head office and a deputy head office, it can be tailored according to the property requirements of the head office and the deputy head office.

Rent pricing should be "releasing water to raise fish". The rental pricing of investment promotion should be based on the market rules from the perspective of "supporting business with business". Because the rent is determined by the market, if the rent is set high, the lessee will not buy it, which will inevitably lead to difficulties in attracting investment. In terms of rent pricing, we can achieve the effect of attracting investment by playing "combination boxing", that is, by effectively combining the overall price, rent form and rent payment time. At present, the investment strategy of commercial real estate projects often pays attention to the use of price strategy, but ignores the role of rent form and rent payment time in investment promotion, especially the rent form is a very effective investment lever. For example, in project management, in order to introduce some sub-main stores and benchmark brand merchants with image positioning, we can take the form of cooperative profit sharing or fixed rent (low)+profit percentage (medium); Different forms of rent can effectively improve business types and reduce the vacancy rate of shops.

In addition, in the design of the lease contract, there should be not only a restraint mechanism, but also an incentive mechanism. For example, some large tenants with strong driving force can be taxed, miscellaneous fees can be reduced or exempted, and even a certain proportion of rent can be returned to encourage merchants when their business volume reaches the set standard. These are very effective investment promotion measures.

How to attract investment for commercial real estate 1, the commercial project department conducts market research and target customer analysis; 2. Determine the investment target; 3. Determine the business model: investment management; Entrusted operation; Lease operation; Direct operation; Virtual management; 4. Formulate preferential investment strategies; 5. The Business Project Department shall implement the monthly plan of customer investment promotion; 6. The investment promotion supervisor should make the plan of customer investment promotion week; 7. Customer administrators should do a good job of filing customer data and prepare investment promotion materials; 8. The investment supervisor develops, visits and contacts the target customers; 9. The Commercial Project Department classifies customers and determines the key points; 10. The commercial project department arranges the customer to have a preliminary negotiation with the developer, and fills in the merchant registration form. The business project department is responsible for the communication and negotiation between customers and developers. 12. Both the developer and the customer determine the cooperation object, sign the letter of intent for investment promotion and pay the deposit; 13. Communication, negotiation, scheme modification and approval among commercial project department, developers and customers; 14, the developer and the customer formally signed an investment agreement;

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How to solve the dilemma of commercial real estate investment?

After several years of high development, the commercial real estate industry has now entered the stage of concentrated problems. As a first-tier city like Beijing, the commercial real estate industry in Beijing entered an era described by the media as "blowout" in 2007 due to a large amount of funds entering this industry in previous years. Of course, behind this apparent prosperity is the idleness of a large number of commercial real estate. Now the commercial real estate built by developers can neither be sold nor rented out, and the capital situation is very serious, so many developers are in trouble. The popular property store model in previous years was almost wiped out in practice, with few successful cases, and the way of selling cash is not feasible. Therefore, for many large commercial properties, they have to rely on leasing to realize their value, or buy them with big capital. But even if there is big capital to enter, developers need to successfully attract investment and operate normally. It is difficult to attract investment, which is a difficult problem for many developers, and it is also an unavoidable hurdle.

Now, let's analyze the reasons why developers are caught in the dilemma of attracting investment with their peers in the industry, mainly including the following aspects:

1 imbalance between supply and demand: commercial real estate depends on merchants, and merchants rely on consumers to pay the bill. In recent years, the growth rate of consumer market is about 13%, and the proportion of consumption in GDP is less than 40%, which is far from the pattern of consumption in developed countries accounting for more than 70% of GDP. This shows that the consumption capacity of ordinary people in China is still very limited, and the marketization of housing, medical care and education has brought heavy burdens to consumers, and the imperfection of social security system has curbed the growth of consumption. The growth rate of consumer market is 13%, and the growth rate of commercial real estate investment in recent years is around 24%. The supply of commercial real estate far exceeds the demand of commercial development, and the relationship between supply and demand has been unbalanced, which is an inevitable result. Of course, this imbalance is mainly structural. On the one hand, a large number of commercial properties are idle, on the other hand, a large number of merchants can't find suitable business premises to open stores. The contradiction between them is very sharp.

② No market positioning or improper market positioning: The market positioning of commercial real estate is to solve the problem of what kind of location, what kind of customers and what kind of businesses provide what kind of business premises. The external basis of this positioning is a detailed market survey of the business circle. But now, many of our developers have blindly decided to launch commercial real estate projects without doing any professional market research. They are all super-large projects with hundreds of thousands of square meters. When they were doing the project, they never thought deeply about who to rent the developed project to. It is often after the house is built that they consider attracting investment. It's really normal for such projects to fall into an idle state.

(3) Unreasonable or unrealistic commercial combination: Many developers lack sufficient understanding of the operating rules of the commercial field and are not clear about the conditions that large commercial enterprises should consider when choosing expansion locations. When making business plans, they are based entirely on their own wishes, not the wishes of downstream businesses. Many developers even entrust design institutes purely engaged in architectural design to do business planning. Such institutions often only know the architecture technology and don't know the operating rules of the business. The commercial combination made from the perspective of architectural design technology is often divorced from reality.

(4) Unreasonable architectural structure design: A reasonable design process should be to do business planning before architectural design, and to do architectural design according to different requirements of different formats for architectural structure design, such as the clear height of general supermarkets at least 4m, the clear height of warehouse stores 9m, the clear height of cinemas above 10m, the clear height of restaurants required a flue, Internet cafes required two safe passages, hardware and building materials required 4 tons, and general supermarkets and bookstores required 65,440 tons. But in reality, we often see the omissions of these hard links. A developer has built a four-story commercial property, with an area of 5,000 square meters, and is going to rent it to a supermarket. The supermarket came and found that the height was only 3.5 meters, and the supermarket should be at least 4 meters. As a result, I can't do it, I can only sit idle for a long time. Some high-end apartments are designed according to the height of 2.8 meters of ordinary houses, and even the ceiling decoration can't be done; There are also shops with a width of more than 3 meters but a depth of 20 meters. I want to know who would want such a low-level enterprise; There are many pillars in the middle of the bottom business, and it is difficult to design storefronts, and so on. The structural design of these buildings is difficult to be remedied by other means, either blowing up or leaving them idle.

⑤ Obstacles to rent: Many times, a commercial lot is also suitable, and the construction organization and supporting facilities are fine, but the transaction cannot be reached because of the rent. Rent is a source of income for developers, but it is a cost for businesses. The real estate industry is a monopoly industry. Developers make tens of millions of dollars, and they are used to profiteering. However, the business service industry is a fully competitive industry. Merchants have to rely on consumers to pay the bill and earn hard money. In the case of limited market consumption, there is a bottom line for the rents that businesses can afford. When the rental cost exceeds the bottom line that the merchant can bear, the merchant will refuse to settle in or withdraw the rent. At present, many developers expect too much rent, far exceeding the average level of the market and the bottom line that most formats can bear. At this time, the market will use idle properties to retaliate against unreasonable rent requirements.

⑥ There are many misunderstandings about investment promotion: people's behavior is dominated by cognition. At present, the misunderstanding of commercial real estate investment by developers includes: pursuing high-grade in the process of market positioning; The more complete the format combination, the better; The head office must choose international brands or new brands; First, build the house, and then slowly say: the sooner the investment promotion work, the better; Be sure to rent the house to the customer with the highest bid and the best conditions; No matter what other people's rent is, I will pay this price; The longer the lease term of the signed contract, the better; Merchants have to rely on flicker; As long as the investment succeeds, everything will be fine, and so on. Under such chaotic cognition, it is difficult for commercial real estate to remain vacant.

⑦ Lack of clear and effective investment promotion strategy: Commercial real estate investment promotion is a highly professional job, which objectively requires effective investment promotion strategy. * * * once said that the route is an outline, and the outline is everywhere. For the overall work of commercial real estate investment, investment strategy is the outline of the whole investment work. Without this outline, China Merchants Network will be useless, and it is inevitable that no fish will be caught. The formulation of effective investment strategy depends on the formulation of effective and reasonable business planning in the early planning. The current reality is that developers generally do not pay enough attention to the early business planning. Without effective and reasonable business planning, the formulation of investment promotion strategy will become passive water.

⑧ Lack of excellent investment talents and investment management talents: * * once said: After the route is determined, cadres are the key. Commercial real estate investment promotion is a job that spans real estate and commercial industries, and requires investment promotion personnel to have compound knowledge structure, work experience and skills. At present, there are few compound talents who know both business and real estate in the talent market, and investment management talents who can formulate investment promotion strategies and lead the team are even scarcer. "What is the most lacking in 2 1 century? Talent. " This dialogue in the movie "world without thieves" is the most appropriate one here.

9. Insufficient execution of investment promotion: there is no effective and reasonable business plan, no effective investment promotion strategy, no investment promotion managers and no investment promotion professionals. When these are gone, the execution in attracting investment is the inevitable result. In recent years, a management book called Executive Power has become very popular, which caters to the appetite of many managers who don't know what strategy is. They think there is no problem with the company's strategy, but there is a problem with its execution. Strategy and implementation, strategy emphasizes doing the right thing, and implementation emphasizes doing the right thing. As far as the actual commercial real estate investment promotion is concerned, the fundamental reason for the unfavorable implementation in most cases is the lack of good investment promotion strategy, not the lack of good implementation.

⑩ Lack of professional commercial operation management team: The value of commercial real estate is ultimately realized through long-term operation management. Successful investment promotion must be guaranteed by a professional business operation management team, including future capital operation. Without such a team, the future business operation will not be guaranteed, and those very professional businesses may not be able to settle in, and there is a lack of talents in the operation, which is also an important reason why commercial real estate investment is in trouble.

The above has made a simple summary of the reasons why developers encounter difficulties in attracting commercial real estate. Some issues, such as corporate governance and corporate leadership, belong to general public issues and do not affect investment attraction, so they will not be discussed.

How to achieve efficient investment promotion in commercial real estate? 1. Select the appropriate location.

Investment promotion is an important link in the operation of commercial projects, but we cannot just talk about investment promotion. The basis of attracting investment is to have a correct prerequisite-reasonable project positioning, in order to implement attracting investment. Positioning, as a strategic choice of a project, is a crucial thing to determine the development direction of the project. As is often said in management, if the strategy is right, some problems in the strategy can be saved, but if the strategy is wrong, the more correct the strategy is, the farther it may deviate, which may lead to total loss. The reality is that the preconditions of many projects are incorrect. We can see that in many domestic real estate development enterprises, the founder or chairman/general manager is absolutely authoritative, and the strategic direction is basically decided by individuals. Therefore, some things are that high-level officials judge the positioning of commercial projects based on subjective imagination, which leads to difficulties in attracting investment, which leads to the failure of the project to realize its due commercial value. The professional managers who operate are changed again and again, and they all become "victims" of improper positioning. Judging from the current reality of Beijing's commercial real estate market, some projects that fail to attract investment are located in prime locations of the city, and many of their investment failures are caused by positioning deviation. Therefore, a good location is not a sufficient condition for the success of project investment, and whether the project positioning is reasonable is also a key factor.

Secondly, adaptive architectural design.

To a certain extent, the process of attracting investment in shopping centers is like the traditional blind date process in China, and it also emphasizes that the location of the project is like a person's life experience, and the building itself is like a person's appearance. If a project wants to attract the investment of international first-line brands, it is best to have both "life experience" and "appearance". The current reality is that the importance of "location" to commercial projects can be fully recognized, but the importance of architectural design has not been generally recognized. Taking blind date as a metaphor, many people think that they can find a good girlfriend with a good background, but they don't think that if they add good looks, they will have more choices.

In the process of opening a store, commercial brands often give priority to urban landmark projects, which can be understood as two kinds: one is a realistic landmark project that has been built and put into operation, and the other is a project that is under construction but gives people confidence that it can become a landmark project. At present, most investment projects in the market are under construction. It is an effective way to improve investment potential to consider packaging projects with superior foundation as "landmark projects under construction". Besides the location, volume and function of the project itself, the architect's planning is also very important, because most people don't think that mediocre "looks" buildings will become city symbols. At the same time, because the end users of shopping centers are retailers of different formats, it is necessary to consider the characteristics of hardware requirements of different formats in architectural design. For example, the height of general supermarkets should reach 5.5 meters, while the height of cinemas should be more than 9 meters, and restaurants should have flue and gas reserves. If the targeted hardware conditions are not reserved for the business in the design, it will be difficult to attract investment in the future.

Third, grasp the reasonable investment rhythm.

In the implementation of investment promotion, it will be "twice the result with half the effort" to cooperate with the construction period and do the right thing at a reasonable time. Specifically, retailers of different business types and sizes have different opportunities when choosing contracted projects. For example, supermarkets, department stores and other large-scale stores should engage in investment promotion at an early stage. It is best to let them participate in the in-depth design process of the project and make targeted design considerations according to their needs; In addition, the presence of supermarkets and other supermarkets not only directly affects the layout of shopping centers, but also greatly promotes the investment promotion of other stores, which often drives the smooth investment promotion of the whole shopping center in the later period, mainly because the supermarkets play a key role in attracting people. Like ordinary clothing stores, it is necessary to enter the second half of the construction period before they can formally start attracting investment, not only because these small and medium-sized stores do not have too many special requirements for commercial hardware facilities, but also because these businesses generally do not give very clear intentions as soon as possible.

Fourth, targeted promotion strategies.

At present, many developers have typical residential ideas when operating commercial projects, such as choosing mass media for centralized advertising when attracting investment, and making investment brochures as sensational as selling loushu. Different from the residential products of the public, commercial projects are basically faced with professional retailers when attracting investment. The higher the grade, the more rational and professional it is, and it belongs to the minority category. When reading investment promotion documents, retailers may pay more attention to the description of practical details such as people flow and hardware in the region. Therefore, it is not only difficult to play a substantive role in promoting investment promotion documents, but also counterproductive. Moreover, using mass media to convey information to them may be inefficient, and targeted promotion will be more effective. Take Guangxin Tiandi, which has just opened, as an example, the project has maintained a highly specialized promotion idea from beginning to end, which has effectively promoted the investment promotion process of the project, such as inviting directional media to hold a press conference at the beginning of investment promotion, then introducing investment promotion to target customers one by one through professional channels, and releasing investment promotion results in the form of customer appreciation reception after a certain stage to attract more new customers.

Five, professional and stable team

The investment promotion of commercial projects is actually the integration scheme of partners, because each business has its own professional judgment, and it is generally necessary to achieve the profit purpose when opening each new store. Therefore, in the process of attracting investment for these businesses, the owners of commercial projects should have conceived a profitable business plan that can be trusted by the target businesses in the project, and the merchants should think and express it systematically, so as to give more confidence to the businesses. In addition, in the implementation of investment promotion, each investor not only represents an individual, but also represents his company. Therefore, the image of investment personnel and their professional level in their work have become an intuitive reference for businesses to measure their company's standardization, strength and professional level, thus affecting the trust in the project and the results of investment promotion.

Moreover, it usually takes a year or more to attract investment for large shopping centers. Whether the owner entrusts an agent or builds his own team, maintaining the stability of the investment promotion team is also an important way to achieve efficient investment promotion. If the developer frequently changes the project team or person in charge, on the one hand, it will pay more opportunity cost because of the re-running with the retailer, on the other hand, it will also make the retailer doubt the stability of the owner company, thus increasing the negative resistance of the project.

How to break through the sales bottleneck period when inviting investment to join? Detailed? Whether it meets the requirements of the other party, whether the enterprise can understand the needs of franchisees, and whether franchisees have the conditions to join the enterprise.

Whether it is a western marketing model or a domestic marketing model, the domestic marketing model is based on western theories.

So far, the introduction and development have gone through three stages:

First, the marketing model of brand positioning

Concepts include brand packaging, identification, deeper differentiated positioning of brands, and telling consumers what their brands are.

No, at present, domestic mature brands have achieved this stage.

Second, the marketing model of product information notification

When an enterprise manufactures a new product, it basically achieves the purpose of marketing as long as it simply does not release product information.

However, because products are easily copied from each other, this will lead to serious problems in this marketing model, especially in attracting investment.

Face, enterprises should create a good brand image in the hearts of consumers.

Third, the marketing model of consumer communication

Speaking of marketing, solving the problem of marketing is to solve the problem of positioning and starting point. Many domestic enterprises have achieved a goal.

To a certain extent, it will encounter sales bottlenecks, and it is impossible to get a breakthrough whether it is to increase advertising promotion or increase the scale of investment promotion.

Incorporating a large amount of funds can completely make a strategic breakthrough, but enterprises with annual sales of several hundred million have not made such a big leap.

For small and medium-sized enterprises, the way to break through the sales bottleneck is to solve the marketing problem through the disruption of regional markets.

In this way, dealers can effectively open or greatly enhance the local market.

For enterprises, the first problem to be solved is not to talk about marketing model and profit model, but to really go on.

In-depth understanding of local markets and consumers, understanding of regional markets consistent with brand positioning and enterprise capabilities, and understanding of consumers.

Only by finding the right market positioning and entry point can we break through the bottleneck period and make the enterprise bigger and stronger.

How do enterprises break through the bottleneck of e-commerce? Thank you, any form of website is just a carrier. The function of such a website itself is only the function of information dissemination, and it is a bridge.

How to break through the cross-border e-commerce bottleneck? The development of cross-border electronic commerce mainly faces three bottlenecks: First, the fragmentation of cross-border logistics leads to the regulatory dilemma. Second, the reform of cross-border online shopping import customs clearance management system needs to be comprehensively promoted. Third, cross-border electronic commerce's statistical system has not been unified. So which cross-border e-commerce companies can break through this cross-border e-commerce bottleneck? As far as I know, Shang Ling Global House has done a good job in cross-border electronic commerce. Shang Ling Global House consists of IT and trade service teams from the United States, India, Hong Kong and other countries or regions. Its business mainly involves the development and maintenance of websites and information systems, overseas marketing and promotion, and international trade services. At the same time, Shang Ling Global House will escort you, and the first-class professional team will open the way for you to export customs, and the export goods will be unimpeded.

How does commercial real estate attract investment successfully? Without the integration and settlement of merchants, commercial real estate projects cannot form commercial value, so how to introduce and correctly introduce merchants has become the key to the success of commercial real estate projects. The importance of investment promotion for commercial real estate has been generally recognized by the market, but how to correctly understand and reasonably arrange investment promotion is a relatively strange thing for most developers. Classifying investment promotion according to the order of investment promotion will help developers to think clearly and make an accurate judgment on the priority of investment promotion and the value relationship of merchants. Which merchants attract investment first and which merchants attract investment later meet the needs of commercial real estate project development and construction, and also meet the needs of maximizing the rent or selling price of shops. This is undoubtedly what developers expect most, but the actual situation is just the opposite. Improper investment sequence will hinder the smooth development of the project and inhibit the realization of project rent or sales profit. According to the order of investment promotion, the investment promotion of medium and large commercial real estate projects can be divided into the following four steps: investment promotion in the early stage of development, investment promotion in the middle stage of development, investment promotion after opening and investment promotion after opening.

Investment promotion in the early stage of development refers to the investment promotion required by commercial real estate developers during the project market positioning, planning and design, and usually refers to the investment promotion of large-scale main business and entertainment experience business, including large department stores, home building materials stores, supermarkets and hypermarkets. And movies in the entertainment experience business. The above reasons for inviting investment in advance are as follows: these businesses often have different technical requirements for opening stores, and the planning and design of commercial real estate projects need to specifically meet the needs of different main businesses; The business model and grade of the main investment will directly affect the grade of the project and the formation of future positioning. Without suitable main merchants, it will be difficult or even impossible to form the market positioning of the project; Tips: The investment promotion of the main merchants will greatly promote the investment promotion of other stores, which will not only help to increase the rent, but also exceed the price increase of commercial real estate stores that adopt the store sale plan; The larger the scale of commercial real estate projects, the higher the risk. Obviously, inviting investment in the early stage of development is conducive to reducing the investment risk of investors and the development risk of developers!

Mid-term development investment promotion refers to the developer's investment promotion to the selected brand merchants according to the market positioning of the project, so as to promote the investment promotion of the whole project. Brand investment promotion in the middle stage of development is generally ignored by most immature commercial real estate developers and immature managers, and it is often just for the sake of investment promotion, without clear ideas and the level of investment targets. Therefore, ignoring the choice of brand and brand value according to market positioning often gets twice the result with half the effort, which is not only inefficient, but also leads to the deviation of project positioning, and even can not be formed. Tips: The core of investment promotion in the medium-term development lies in choosing brand merchants according to market positioning. When determining the investment target, developers or investment consultants are good. If the project positioning is not targeted, blindly promoting investment and recruiting some irrelevant businesses will not only affect the project positioning, but also play a role in driving rent and investment efficiency. In the middle stage of development, if we successfully recruit merchants with strong brand driving force that match the positioning of the project, it will mean that the project can achieve the expected success. Opening investment refers to the fact that developers entrust professional investment consulting institutions, managers or themselves to attract investment from a large number of small and medium-sized businesses for the smooth opening of the project. The core feature of open investment is to attract a large number of small and medium-sized enterprises' investment, which is significantly different from the investment in the early and middle stages of development. Tips: Since the opening investment is aimed at a large number of small and medium-sized businesses, and the time target of opening investment is often urgent, the efficiency of investment promotion has become a concern of all developers and managers. There is another thing to note when opening a business: if a large number of small and medium-sized businesses can maximize the rent and minimize the investment time, then such an opening is successful. Many commercial real estate projects are started with the goal of full recruitment, and the investment is officially completed at the expense of large-scale loss or total loss of rent. Once this happens, the business prospect of the project is worth worrying about. Investment promotion after the opening of the project refers to the investment promotion work carried out by the manager after the opening of the project, which is further adjusted according to the project positioning.

Tips: Investment promotion after opening can be divided into supplementary investment promotion and secondary investment promotion. Supplementary investment promotion means that there are no macro problems such as positioning mistakes and brand investment promotion in the early stage, only minor problems in the early stage of investment promotion are corrected, or the remaining shops are filled. If the investment promotion after opening is supplementary investment promotion, it shows that the previous investment promotion work is successful, and both developers and managers can breathe a sigh of relief. If not, the situation is very worrying. The second investment promotion with the nature of secondary positioning actually declared that the previous investment promotion work was a failure, and the developers and managers had to go back to the previous investment promotion work after the project opened. Obviously, there is a big problem in attracting investment in the early stage of development after opening, because an existing commercial real estate project can only attract what kind of main merchants it meets, and the structure cannot be adjusted. Even if it is adjusted, it will increase the cost on the one hand; On the other hand, entertainment business, such as movies, is difficult to meet the changing business needs. The above types of investment promotion are classified in the order of investment promotion. This classification is intended to show that the investment objectives of the above four stages are different, and the tasks of each stage are very specific. If the order is reversed due to operational problems, the results and efficiency of investment promotion will be greatly affected, and even the investment promotion work cannot be completed. Many commercial real estate developers often ignore or have no ability to complete the investment promotion work in the early and middle stages of development, and put the investment promotion tasks in these two stages into the opening investment promotion stage. If there are no well-known merchants to drive or assist in attracting investment, this situation is particularly likely to lead to secondary positioning and secondary investment. In a word, the classification of commercial real estate investment according to the order of investment promotion largely reflects the investment promotion steps in a completely competitive market. In the current market environment, it is almost impossible for developers with low level of specialization to follow the above steps, but we can't deny the requirements of the above investment promotion steps for the phased objectives of investment promotion just because of the low level of specialization. The higher the professional level of developers, the more likely it is to complete investment promotion without errors.