What do you mean by robbing goods?

Generally speaking, grabbing goods refers to jumping goods, also known as running goods, jumping goods, rushing goods or dumping goods. This is a concept that does not exist in marketing, and there are many different views in the industry. The more common definition is the marketing phenomenon that branches, dealers (middlemen) and salesmen in the distribution network sell across regions driven by interests. The sales of a large number of smuggled goods will make other dealers lose confidence in products and consumers lose trust in brands, which will eventually lead to the collapse of the whole marketing system and the collapse of the company. This is a dangerous sales volume.

Ways to prevent the leakage of goods:

1, reducing the number of layers in the distribution network;

2. Distribute the area of large dealers reasonably;

3. Formulate executable qualification assessment methods and reward and punishment measures, such as collecting sincerity money from large dealers;

4. Distribute different quantities and batches of goods to different distribution points, so as to technically distinguish and control the smuggling of goods;

5, improve the channel management and assessment team, strict system, timely evaluation, at the same time pay attention to cultivate new distributors that meet the requirements of enterprises, in order to replace or improve the channel network.